Contact

Name*

First name

Last name

Email*

Subject*

Message*

All fields are required. We aim to respond within 2 - 3 days

Sign Up to our SDK

Name*

First name

Last name

Email*

Contact No.*

Company*

Position*

Company URL*

Select the platforms you use:*

All fields are required. We aim to respond within 48 hours

In the Press  |  April 6, 2020
inews: Coronavirus: ‘Stay at Home’ warnings added to some of the UK’s biggest video games

Leveraging Bidstack’s in-game advertising technology, BAFTA nominated Codemasters’ title, DiRT Rally 2.0 are one a handful of titles to display coronavirus safety advice to gamers around the world.


Government messaging urging the public to stay at home will start appearing in some of the UK’s most popular video games as people are urged to stay indoors despite rising temperatures.

UK gaming companies are using geotargeting technology to push the messages out to players based in the UK, replicating the Government’s existing adverts across TV, social media, print and billboards.

Posters and banners bearing the slogan ‘Stay At Home, Save Lives’ alongside a coronavirus icon have been inserted into Codemasters’ DiRT Rally 2.0 racing game for PlayStation, Xbox and Windows, lining driving routes throughout the game.

Other titles include Candy Crush Saga, Sniper Elite 4 and Farm Heroes Saga, which also display the messaging on landing pages and banners to millions of players.

Activision Blizzard, which owns cross-platform puzzler Candy Crush Saga, has also donated more than 230 ‘digital poster’ advertising boards in London to display government health messages.

Toby Evan-Jones, vice president of Business Development at Codemasters said it had been “fantastic” to see conversations about the messaging within the gaming community. “We came to realise that technology within our games, which enables the remote updating of banners within the virtual environment, could be repurposed to assist with the coronavirus communication effort,” he said. This week, through collaboration with Bidstack Group PLC (providers of the ad-replacement infrastructure), we began delivering a version of Public Health England’s “Stay Home Save Lives” message into DiRT Rally 2.0″

To read the full piece, please click here

More from Bidstack
Bidstack News  |  March 31, 2020
The Bidstack Bulletin – 31st March 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. To check out this weeks highlights click on the links below. This weeks highlights: 1. Bidstack, Gfinity and Venatus join forces Utilising Gfinity’s...
In the Press  |  April 6, 2020
Autosport: Codemasters adds “Stay Home Save Lives” messaging into rally game
Codemasters joined teamed up with in-game advertising platform, Bidstack to deliver ‘Stay Home, Save Lives’ message in their BAFTA nominated title, DiRT Rally 2.0. Codemasters has added “Stay Home Save Lives” messages to its DiRT Rally 2.0 game in an effort to increase public safety amid the coronavirus crisis. With almost 48,000 COVID-19 cases in...
In the Press  |  October 22, 2019
My Digital Hero – Simon Gosling, CMO, in New Digital Age
New Digital Age asked some of the industry’s leading figures to nominate their digital hero and to explain what’s so special about them. Simon Gosling has over 25-years’ experience in the industry, joining Bidstack in 2019 as CMO. Previously he was Futurist at Unruly, and CEO of Happy Finish, where he oversaw the development of its VR/AR department. Who...

Subscribe to Bidstack Bulletin

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Subscribe
We take your privacy seriously, your details will not be shared with any third parties. Check out our privacy policy.