In the Press
November 6, 2019
Shots: Get creative: levelling up your in-game advertising
James Draper, Bidstack CEO, wrote a piece for Shots giving advertisers advice on how to level up their in-game advertising strategies.
Advertisers aren’t oblivious to the rising importance of gaming. They’re aware that player numbers are growing (currently estimated at 2.2 billion), as is the global market, with overall value set to hit $300 billion by 2025.
But this powerful blend of reach and revenue isn’t attracting a reciprocal, vast in-game spend. Last year, worldwide ad investment in video games totalled $4 billion; and while this might sound high, it pales in comparison to the $30 billion absorbed by digital video.
To read more, click here.
September 27, 2019
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MarTech Series: In-Game Ads Needn’t Be Disruptive
James Draper, Bidstack CEO explained to MarTech Series why in-game ads don’t have to be intrusive nor disrupt the gaming experience for the player. Gamers don’t like it when advertising gets in the way of play, as illustrated by the furore around the unskippable ads recently introduced to NBA 2K19’s loading screen. Many game developers aren’t keen...
Talks & Events
August 1, 2019
GamesCom 2019 x Bidstack
In August 2019, Gamescom was the highlight for all gamers! Numerous events and congresses brought together the gaming industry and enthusiasts from all over the world. The Bidstack team were there to #GetInTheGame! To read our 5 takeaways from GamesCom 2019, click here.
August 13, 2019
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WARC: Native in-game ads will future proof digital advertising
James Draper, Bidstack CEO, spoke to WARC about how in-game advertising brings the scale of mass-media exposure without ruining playing experiences. In the last 12 months, the popularity of esports has gone through the roof with viewing figures now surpassing both F1 and the 2019 Superbowl. With this continual rise, we are seeing advertisers starting to...