Contact

Name

First name

Last name

Email*

Subject

Message*

We aim to respond within 2 - 3 days

Sign Up to our SDK

Name

First name

Last name

Email

Contact No.

Company

Position

Company URL

Select the platforms you use:

We aim to respond within 48 hours

In the Press  |  November 6, 2019
Shots: Get creative: levelling up your in-game advertising

James Draper, Bidstack CEO, wrote a piece for Shots giving advertisers advice on how to level up their in-game advertising strategies.

Advertisers aren’t oblivious to the rising importance of gaming. They’re aware that player numbers are growing (currently estimated at 2.2 billion), as is the global market, with overall value set to hit $300 billion by 2025.

But this powerful blend of reach and revenue isn’t attracting a reciprocal, vast in-game spend. Last year, worldwide ad investment in video games totalled $4 billion; and while this might sound high, it pales in comparison to the $30 billion absorbed by digital video.

To read more, click here.

More from Bidstack
In the Press  |  February 4, 2020
Creativepool: 11 digital marketing trends to watch in 2020
James Draper, Bidstack CEO spoke to Caroline Burgess-Pike of Creativepool to talk about what marketing trends to look out for in 2020. Esports means serious business “If there were any doubts remaining about the status of esports in mainstream culture, 2019 has quelled them. This year we witnessed the largest esports events to date, including...
In the Press  |  April 6, 2020
BBC: Coronavirus: Video games add ‘stay at home’ Covid-19 adverts
Bidstack partners, Codemasters worked with the in-game advertising platform to deliver government health message in in-game environment. Three of the UK’s leading video games developers are to display coronavirus safety advice within their titles. Candy Crush Saga, Dirt Rally 2.0 and Sniper Elite 4 are among the games that will feature the messaging. The initial...
In the Press  |  May 18, 2020
MediaTel: Level up your ads: Why brands are getting into gaming
Bidstack’s Marketing Director, Vanessa Goff-Yu and CRO, Lewis Sherlock, takes a closer look with Mediatel as to why more and more brands are getting into gaming. What is it about the gaming industry that’s got advertiser’s attention? Is it the $3bn spend on in-game advertising in the US, or is it more people are watching...

Subscribe to Bidstack Bulletin

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Subscribe
We take your privacy seriously, your details will not be shared with any third parties. Check out our privacy policy.