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In the Press  |  November 6, 2019
Shots: Get creative: levelling up your in-game advertising

James Draper, Bidstack CEO, wrote a piece for Shots giving advertisers advice on how to level up their in-game advertising strategies.

Advertisers aren’t oblivious to the rising importance of gaming. They’re aware that player numbers are growing (currently estimated at 2.2 billion), as is the global market, with overall value set to hit $300 billion by 2025.

But this powerful blend of reach and revenue isn’t attracting a reciprocal, vast in-game spend. Last year, worldwide ad investment in video games totalled $4 billion; and while this might sound high, it pales in comparison to the $30 billion absorbed by digital video.

To read more, click here.

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Bidstack News  |  August 30, 2019
Bidstack continues to up their game on programmatic trading with new The Trade Desk partnership
Bidstack continues to up their game on programmatic trading with new The Trade Desk partnership.   In-game advertising platform Bidstack Group plc (AIM: BIDS.L) continues to build strong partnerships in the digital advertising space and today proudly announces their new collaboration with globally recognised The Trade DeskTM (Nasdaq: TTD), to bolster their programmatic offering for...
In the Press  |  December 19, 2019
AIThority: Bidstack’s £10 Million Trade Deal Signals the Dawn of a New AD Category
AIThority reported that Bidstack has entered into a £10m trade deal that represents the first-ever major investment from an agency group into in-game advertising. Bidstack has been trailblazing the in-game ad category since it was listed on the London Stock Exchange in 2018 becoming the first crowdfunded gaming company to go public. Since its arrival on...
In the Press  |  September 1, 2020
Video Ad News: What Are the Next Big Opportunities for Ad Tech?
We enjoyed this overview of the biggest upcoming opportunities in ad tech from Tim Cross at Video Ad News. It's great to see AAA gaming, in-game advertising and Bidstack mentioned as a part of the list of exciting new opportunities in the space.

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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