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In the Press  |  November 6, 2019
Shots: Get creative: levelling up your in-game advertising

James Draper, Bidstack CEO, wrote a piece for Shots giving advertisers advice on how to level up their in-game advertising strategies.

Advertisers aren’t oblivious to the rising importance of gaming. They’re aware that player numbers are growing (currently estimated at 2.2 billion), as is the global market, with overall value set to hit $300 billion by 2025.

But this powerful blend of reach and revenue isn’t attracting a reciprocal, vast in-game spend. Last year, worldwide ad investment in video games totalled $4 billion; and while this might sound high, it pales in comparison to the $30 billion absorbed by digital video.

To read more, click here.

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In the Press  |  April 16, 2020
TheGamingEconomy: The Video Games Industry on Coronavirus
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In the Press  |  May 12, 2020
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Bidstack News  |  February 16, 2021
The Bidstack Bulletin: 16th February 2021
In this week's Bidstack Bulletin, the IAB launches its first Guide To Gaming and Bidstack announce their collaboration with Moat by Oracle.

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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