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In the Press  |  November 6, 2019
Shots: Get creative: levelling up your in-game advertising

James Draper, Bidstack CEO, wrote a piece for Shots giving advertisers advice on how to level up their in-game advertising strategies.

Advertisers aren’t oblivious to the rising importance of gaming. They’re aware that player numbers are growing (currently estimated at 2.2 billion), as is the global market, with overall value set to hit $300 billion by 2025.

But this powerful blend of reach and revenue isn’t attracting a reciprocal, vast in-game spend. Last year, worldwide ad investment in video games totalled $4 billion; and while this might sound high, it pales in comparison to the $30 billion absorbed by digital video.

To read more, click here.

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Blog  |  October 21, 2019 |  4 min read
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In the Press  |  October 9, 2019
PocketGamer.biz: Monetizer Mavens on what went wrong for Mario Kart Tour
Rob Dagwell of the Bidstack’s Commercial Development Team recently spoke to PocketGamer.Biz to talk about Mario Kart Tour and how the current monetization strategy sat with the industry. If you have the opportunity to bring a game to one of the most popular platforms in the world without disrupting or with little negative impact to...

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