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In the Press  |  November 6, 2019
Shots: Get creative: levelling up your in-game advertising

James Draper, Bidstack CEO, wrote a piece for Shots giving advertisers advice on how to level up their in-game advertising strategies.

Advertisers aren’t oblivious to the rising importance of gaming. They’re aware that player numbers are growing (currently estimated at 2.2 billion), as is the global market, with overall value set to hit $300 billion by 2025.

But this powerful blend of reach and revenue isn’t attracting a reciprocal, vast in-game spend. Last year, worldwide ad investment in video games totalled $4 billion; and while this might sound high, it pales in comparison to the $30 billion absorbed by digital video.

To read more, click here.

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Blog  |  March 17, 2020 |  4 min read
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In the Press  |  December 18, 2019
ExchangeWire Predictions 2020: In-Game Advertising
Just before Christmas, ExchangeWire asked James Draper, Bidstack CEO, what his 2020 prediction for media would be. As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today...
Bidstack News  |  September 23, 2020
Howzat! Bidstack partners with Nautilus Mobile
Bidstack activates native in-game ads in Real Cricket 20 as the IPL returns   Bidstack, the leading in-game advertising platform, and Nautilus Mobile, creators of the hugely popular Real Cricket™ series have announced a new and exclusive in-game advertising partnership.   Bidstack will deliver contextually relevant, realistic and unintrusive ads designed to fit seamlessly into...

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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