In the Press
July 2, 2019
Gamasutra: E3 2019: The Cloud is Gaming’s New Frontier
Rob Dagwell from Bidstack’s Commercial Development team, gave his views on cloud gaming and what E3 delivered at this year’s event.
The details of Google’s Stadia platform which were released ahead of this year’s E3, set the scene for another instalment of gaming’s biggest gathering. Alongside cameos from Hollywood A listers such as Keanu Reeves, Jack Black and entrepreneur Elon Musk, E3 2019 gave us all a brief glimpse into the future of the industry.
This year, we saw Fornite bring its Battle Royale to life – Battle Bus included – and cinematic trailers that had us salivating about the upcoming Avengers title, Halo Infinite, and the Legend of Zelda: Breath of the Wild 2 to name just a few. In addition to that there were the much vaunted announcements about new super-charged consoles and cross-platform cloud gaming.
The Bidstack team headed out to L.A. for this year’s event and here are some of the key things we took away from the conference:
Read the full article here.
In the Press
July 17, 2019
Mobile Marketing: Industry reacts: Q2 2019 IPA Bellwether Report
James Draper, CEO of Bidstack, recently spoke to Mobile Marketing to give his views on the Q2 2019 IPA Bellwether Report and where Bidstack stand with the current market projections. As marketing budgets stagnate and industry confidence wanes in times of uncertainty, marketers are looking for new avenues to reach audiences and boost brand awareness....
December 10, 2019
< 1 min read
The Gaming Economy: Embracing the Female Gaming Revolution
Vanessa Goff-Yu, Bidstack’s Marketing Director shares her positive thoughts and view on the rise of strong female game characters and female gamer demographics across the industry. The news that Natalie Portman will take on the lead role in the fourth Thor film in 2021 wasn’t just the start of Marvel’s next phase; it was part of a...