In the Press
October 5, 2020
Gamasutra: Bidstack hit the back of the net with new Inlogic Games Partnership
Gamasutra covered Bidstack’s news on the collaboration with Inlogic Games for in-game advertising.
Bidstack, the leading in-game advertising platform has announced a new partnership with Inlogic Games for the popular Android and iOS game, Soccer Cup 2020. The agreement will see unintrusive, native and brand-safe ads delivered into the title and will enable Inlogic Games to efficiently monetise natural advertising spaces within their game. The ads are designed to enhance the realism of the game whilst opening the door for strategic partnerships with world-leading brands and advertisers secured by Bidstack.
Inlogic Games are a Slovakian mobile game studio that have developed and distributed apps across 150+ countries and five continents. Soccer Cup 2020 (also known as Football Cup 2020 in some markets) is the latest instalment of the popular franchise which has more than 48m downloads. The game has been praised for its entertaining gameplay, realistic game mechanics and graphical quality. Soccer Cup 2020’s biggest markets are APAC, LATAM and MENA and demand for these regions will be serviced by Bidstack’s growing Approved Partner Network on both a direct and programmatic basis.
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April 30, 2019
5 min read
6 Key Trends from Insomnia64 ’19
Last week I headed to Birmingham with the Bidstack team for the biggest annual gaming event in the UK, Insomnia64. Growth in the gaming industry has continued apace since last year’s event and I was interested to see how these strides have influenced the way the event was planned and delivered. Here’s six trends that stood out for me at this year’s festival: 1. Brands are doing...
November 10, 2020
The Bidstack Bulletin: 10th November 2020
In this week's Bidstack Bulletin, Take-Two begins talks to acquire Codemasters, Dirt 5 launches and Facebook Gaming discuss the changing face of gamers.
In the Press
February 4, 2020
Creativepool: 11 digital marketing trends to watch in 2020
James Draper, Bidstack CEO spoke to Caroline Burgess-Pike of Creativepool to talk about what marketing trends to look out for in 2020. Esports means serious business “If there were any doubts remaining about the status of esports in mainstream culture, 2019 has quelled them. This year we witnessed the largest esports events to date, including...