Contact

Name

First name

Last name

Email*

Subject

Message*

We aim to respond within 2 - 3 days

Sign Up to our SDK

Name

First name

Last name

Email

Contact No.

Company

Position

Company URL

Select the platforms you use:

We aim to respond within 48 hours

In the Press  |  February 12, 2020
Former PlayStation chief Andrew House joins Advisory Board of in-game advertising platform Bidstack

London, UK, 11th February, 2020 – Bidstack, the in-game advertising platform, is excited to announce a new appointment to its influential Advisory Board – Andrew House, former President, CEO and Chairman of Sony Interactive Entertainment (SIE).

 

House started his career with Sony in its Tokyo PR team in 1990. He served as CMO between 2005-2009, and then went on to serve as the co-CEO, then CEO of Sony Computer Entertainment Europe, before becoming Group CEO between 2013-2017.

 

House is credited with helping Sony’s PlayStation reach a mainstream audience, and was responsible for driving the record-breaking launch of the PS4 in 2013. With 106 million units sold worldwide, PS4 outsold many home game consoles including Microsoft Xbox 360, Nintendo Wii and Switch.

 

In addition, House concentrated Sony’s network services strategy around PlayStation Network which, by March 2019, had more than 94 million monthly active users, and its premium subscription service PlayStation Plus which, at the same time, had over 36 million subscribers.

 

He also spearheaded Sony’s entry into the virtual-reality market with the development and launch of PlayStation VR which, by the time House left Sony, had sold over one million headsets in just over a year, making it the most successful high-end VR headset.

 

On joining the Bidstack board, House said, “The gaming industry has always been about evolution and progression and striving for solutions that make games more fun, more relatable and more entertaining for the community. Against a background of disruption to monetisation strategies within games, I believe that Bidstack’s approach of contextually relevant ads can generate revenue without disrupting the user experience. It’s a business that can make a significant impact in the space.”

 

James Draper, Bidstack CEO said, “It’s a bit of a pinch yourself moment for me – and a huge coup for the company. When we were negotiating our first publisher deal to pivot the company into the video game sector, Andrew was the President and CEO (before becoming Chairman) of Sony Interactive Entertainment. As the man who not only led the resurgence of PlayStation in this console generation, but also diversified their product offerings globally, he will be a valuable asset, adding his wealth of experience and contacts, to the incredible team we’ve put together.

 

“For myself and the rest of the management team, it’s a once in a lifetime opportunity to learn from a proven executive leader. Andrew is the perfect person to help us grow Bidstack into the world’s largest video game network.”

 

ENDS

 

About Bidstack

 

Specialists in native in-game, Bidstack are redefining immersive advertising in the gaming space. Bidstack bridge the gap between gamers, game developers and advertisers by enhancing the gaming experience with rich, real world advertising. We deliver targeted, native in-game ads to gamers globally – across multiple platforms (mobile, PC and console).

 

Bidstack are the first company to develop technology that allows adverts to be served programmatically into natural spaces within video games. They are creating an entirely new ad category and are at the forefront of engendering change in the advertising industry.

 

 

Press Contact

GingerMay PR

Harrison Nichols, Account Executive

Email: harrison.nichols@teamgingermay.com

Tel: +44 (0) 203 642 1124

More from Bidstack
In the Press  |  February 12, 2020
ExchangeWire: Former PlayStation Chief Andrew House Joins Bidstack Advisory Board
ExchangeWire published Bidstack’s recent news of Former Playstation Chief, Andrew House, addition to the Bidstack Advisory Board. Bidstack, the in-game advertising platform, is excited to announce a new appointment to its influential Advisory Board – Andrew House, former President, CEO and Chairman of Sony Interactive Entertainment (SIE). House started his career with Sony in its...
In the Press  |  December 18, 2019
The Gaming Economy: Predictions 2020: In-Game Advertising
As the decade draws to a close, ExchangeWire and TheGamingEconomy invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is in-game advertising, where marketers are increasingly realising the value in the medium as a result...
In the Press  |  December 18, 2019
ExchangeWire Predictions 2020: In-Game Advertising
Just before Christmas, ExchangeWire asked James Draper, Bidstack CEO, what his 2020 prediction for media would be. As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today...

Stay up to date with our News and Views

Thank you for subscribing to our Newsletter. The best way to #GetInTheGame!

Your email will not be shared or anything, you’re safe and sound with Bidstack