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In the Press  |  March 12, 2020
ExchangeWire: MG Motor UK Makes In-Game Advertising Play in DiRT Rally 2.0, with Bidstack & TMWI

ExchangeWire wrote a piece on an advertising first: MG Motors UK becoming the first automative brand to activate in Codemasters DiRT Rally 2.0, in real time through native in-game advertising, thanks for the collaboration between Bidstack, TMWI and Codemasters.


MG Motor UK has become the first automotive manufacturer to champion in-game advertising in real-time. Working with leading native in-game advertising provider Bidstack, and digital marketing and media agency tmwi, has allowed MG to feature in Codemaster’s iconic DiRT Rally 2.0.

The move has helped the fast-growing UK automotive manufacturer to evolve its marketing strategy to increase brand awareness among a younger demographic and reach an untapped audience.

The gaming industry has a huge audience and is currently valued at USD$150bn (£116bn) worldwide – more than the film, video-on-demand and music industries combined – which makes it hugely attractive to brands. According to Superdata, a Nielsen company, video game content is the most important, and large, new media platform since social media, with 2.6bn people – one-third of the world’s population – spending an average of seven hours per week on video games.

To read more, please click here.

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In the Press  |  September 25, 2020
PocketGamer.biz: Bidstack teams up with Nautilus Mobile for Real Cricket 20 ads
PocketGamer.biz wrote an article about the Bidstack and Nautilus partnership on Real Cricket 20. In-game ads firm Bidstack has teamed up with Real Cricket creator Nautilus Mobile for a new advertising partnership. As part of the agreement, Bidstack will design non-intrusive ads that will be integrated into the in-game environment in Real Cricket 20. Through the design, Nautilus will...
In the Press  |  June 24, 2019
Creativepool: Talking Cannes Lions 2019: Key themes from this year’s festival
Bidstack CEO, James Draper spoke to Creativepool about his view on this year’s Cannes Lion Festival.  It was refreshing to see the growing presence of gaming and esports companies at Cannes Lions this year – best illustrated by Activision Blizzard pitching its tent at the Palais des Festivals. It is no big surprise however, as...
In the Press  |  September 2, 2020
Mobile Marketing: Movers and Shakers
Mobile Marketing wrote about the newest Pubguard appointments in their latest Movers and Shakers article. Pubguard appoints Curran and Ngai to leadership roles Andy Curran has been named Chief Executive Officer and Alan Ngai as Chief Operating Officer at Pubguard, a malvertising platform subsidiary of Bidstack. Curran will focus on positioning the company as the...

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