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In the Press  |  March 12, 2020
ExchangeWire: MG Motor UK Makes In-Game Advertising Play in DiRT Rally 2.0, with Bidstack & TMWI

ExchangeWire wrote a piece on an advertising first: MG Motors UK becoming the first automative brand to activate in Codemasters DiRT Rally 2.0, in real time through native in-game advertising, thanks for the collaboration between Bidstack, TMWI and Codemasters.

MG Motor UK has become the first automotive manufacturer to champion in-game advertising in real-time. Working with leading native in-game advertising provider Bidstack, and digital marketing and media agency tmwi, has allowed MG to feature in Codemaster’s iconic DiRT Rally 2.0.

The move has helped the fast-growing UK automotive manufacturer to evolve its marketing strategy to increase brand awareness among a younger demographic and reach an untapped audience.

The gaming industry has a huge audience and is currently valued at USD$150bn (£116bn) worldwide – more than the film, video-on-demand and music industries combined – which makes it hugely attractive to brands. According to Superdata, a Nielsen company, video game content is the most important, and large, new media platform since social media, with 2.6bn people – one-third of the world’s population – spending an average of seven hours per week on video games.

To read more, please click here.

More from Bidstack
In the Press  |  October 9, 2019
SalesTech Star: Bidstack Reaches New Checkpoint With Latest Senior Hires
Bidstack, the in-game advertising platform is excited to announce two new appointments – Nina Mackie, Senior Director of Global Agency Partnerships and Charlotte Cook, Account Director of Games. To read more of the article from Sales Tech Star, click here.
In the Press  |  February 12, 2020
Former PlayStation chief Andrew House joins Advisory Board of in-game advertising platform Bidstack
London, UK, 11th February, 2020 – Bidstack, the in-game advertising platform, is excited to announce a new appointment to its influential Advisory Board – Andrew House, former President, CEO and Chairman of Sony Interactive Entertainment (SIE).   House started his career with Sony in its Tokyo PR team in 1990. He served as CMO between...
Blog  |  January 23, 2020 |  3 min read
Better Quality Ads: How Bidstack Protect The Gaming Experience
In recent years the digital advertising industry has come to realise that a consumer’s online experience of brands and adverts is integral to the success of their campaigns. This is both in terms of the ongoing acceptance of online ads and in terms of how well campaigns achieve their marketing aims. With ad blocking on...
James Draper

James Draper

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