In the Press
April 23, 2020
ExchangeWire: Marketing Spend Has Fallen, But There’s Room for Optimism: Q1 2020 IPA Bellwether Report
Exchangewire asked industry leaders from the advertising community, including IAA’s VP Marketing Fran Cowan, Group M Digital UK’s MD Paul Rowlinson and Bidstack CEO, James Draper, on their opinions and thoughts on the latest IPA Bellweather Report released in April 2020.
Gaming offers a bright spot in bleak times
The report provides an unsurprising outlook for the media industry, as marketing budgets shrink and brands shy away from the limelight. However, we can be optimistic for the economic recovery predicted for 2021 and, in the interim, look to the sectors experiencing an influx of new audiences as people stay indoors. Gaming is an example of a sector thriving among the chaos. This has been recognised by the UK government – who is collaborating with developers, such as Bidstack’s partners Codemasters to reinforce its ‘Stay Home Save Lives’ messaging during the COVID-19 pandemic in some of the most popular video games (for example DiRT Rally 2.0). Gaming provides a bright spot in these bleak times for brands looking to connect with this evolving audience, in an environment rich with real-world advertising opportunities.
March 30, 2021
The Bidstack Bulletin: 30th March 2021
In this week's Bulletin, Bidstack’s 2020 Annual Report is released, industry experts give advice to brands looking to get in the game, and the Bafta Games Awards winners are revealed.
In the Press
October 5, 2020
MCV: Bidstack hit the back of the net with new Inlogic Games Partnership
MCV wrote an article about Bidstack and Inlogic Games partnering on Soccer Cup 2020. Bidstack, the leading in-game advertising platform has announced a new partnership with Inlogic Games for the popular Android and iOS game, Soccer Cup 2020. The agreement will see unintrusive, native and brand-safe ads delivered into the title and will enable Inlogic Games to...
March 23, 2021
The Bidstack Bulletin: 23rd March 2021
In this week's Bidstack Bulletin, Samsung announces they’ll be expanding their presence in the gaming industry, and fashion and beauty brands are cashing in on gaming’s popularity.