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In the Press  |  April 23, 2020
ExchangeWire: Marketing Spend Has Fallen, But There’s Room for Optimism: Q1 2020 IPA Bellwether Report

Exchangewire asked industry leaders from the advertising community, including IAA’s VP Marketing Fran Cowan, Group M Digital UK’s MD Paul Rowlinson and Bidstack CEO, James Draper, on their opinions and thoughts on the latest IPA Bellweather Report released in April 2020.


Gaming offers a bright spot in bleak times

The report provides an unsurprising outlook for the media industry, as marketing budgets shrink and brands shy away from the limelight. However, we can be optimistic for the economic recovery predicted for 2021 and, in the interim, look to the sectors experiencing an influx of new audiences as people stay indoors. Gaming is an example of a sector thriving among the chaos. This has been recognised by the UK government – who is collaborating with developers, such as Bidstack’s partners Codemasters to reinforce its ‘Stay Home Save Lives’ messaging during the COVID-19 pandemic in some of the most popular video games (for example DiRT Rally 2.0). Gaming provides a bright spot in these bleak times for brands looking to connect with this evolving audience, in an environment rich with real-world advertising opportunities.

More from Bidstack
In the Press  |  February 12, 2020
MCV: Andrew House joins advisory board of in-game advertising firm Bidstack
MCV covered Bidstack’s news of their latest addition to the advisory board, driving force behind Playstation 4, Andrew House. Former PlayStation chief Andrew House has joined in-game advertising platform Bidstack’s advisory board. House – who started his career with Sony in its Tokyo PR team in 1990 before going on to serve as CMO, co-CEO...
Bidstack News  |  May 5, 2020
The Bidstack Bulletin: 5th May 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here...
In the Press  |  April 6, 2020
Motorsport.com: Codemasters adds coronavirus message into DiRT Rally 2.0
Codemasters has added “Stay Home Save Lives” messages to its DiRT Rally 2.0 game, with the help from in-game advertising partners, Bidstack, in an effort to increase public safety amid the coronavirus crisis. With almost 48,000 COVID-19 cases in the UK, the government has reinforced its instruction for all citizens to stay at home aside...

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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