Contact

Sign Up to our SDK

In the Press  |  January 15, 2020
ExchangeWire: IPA Bellwether Report Q4 2019: Return to Marketing Budget Growth

Francesco Petruzzelli, Bidstack’s CTO spoke to ExchangeWire about IPA’s recently release of the Q4 2019 Bellwether Report.


Experiment in flourishing sectors

“With political uncertainty fading, at least temporarily, after the recent General Election, it is heartening to find that businesses are once again looking to invest and spend in advertising. But if companies wish to fully capitalise on the predicted growth this year then they must be willing to experiment with new and innovative channels – in flourishing sectors like gaming, mobile and digital audio – to help expand their reach, instead of simply relying on traditional strategies.

The bullish expectations of marketing budgets in Q1 will result in a little more freedom for those who wish to experiment creatively with their campaigns, helping to establish unique relationships between product and consumer. The ability for marketers to be flexible in their efforts is extremely important for the overall health of the digital advertising space and survival of media.”


To read the full article, please click here.

More from Bidstack
Bidstack News  |  April 9, 2021
Bidstack Shifts Into Gear With Three New Racing Titles
Bidstack is pleased to announce three new gaming partnerships that will extend the possible reach for brands and advertisers across their racing vertical.
Bidstack News  |  May 5, 2020
The Bidstack Bulletin: 5th May 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here...
Bidstack News  |  October 27, 2020
The Bidstack Bulletin: 27th October 2020
In this week's Bidstack Bulletin, gaming is predicted to become the next dominant tech platform and Bidstack announce new partners.

Subscribe to Bidstack Bulletin

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Subscribe
We take your privacy seriously, your details will not be shared with any third parties. Check out our privacy policy.