In the Press
January 15, 2020
ExchangeWire: IPA Bellwether Report Q4 2019: Return to Marketing Budget Growth
Francesco Petruzzelli, Bidstack’s CTO spoke to ExchangeWire about IPA’s recently release of the Q4 2019 Bellwether Report.
Experiment in flourishing sectors
“With political uncertainty fading, at least temporarily, after the recent General Election, it is heartening to find that businesses are once again looking to invest and spend in advertising. But if companies wish to fully capitalise on the predicted growth this year then they must be willing to experiment with new and innovative channels – in flourishing sectors like gaming, mobile and digital audio – to help expand their reach, instead of simply relying on traditional strategies.
The bullish expectations of marketing budgets in Q1 will result in a little more freedom for those who wish to experiment creatively with their campaigns, helping to establish unique relationships between product and consumer. The ability for marketers to be flexible in their efforts is extremely important for the overall health of the digital advertising space and survival of media.”
To read the full article, please click here.
In the Press
October 9, 2019
SalesTech Star: Bidstack Reaches New Checkpoint With Latest Senior Hires
Bidstack, the in-game advertising platform is excited to announce two new appointments – Nina Mackie, Senior Director of Global Agency Partnerships and Charlotte Cook, Account Director of Games. To read more of the article from Sales Tech Star, click here.
March 8, 2019
4 min read
Women and Gaming – 5 Key Stats
In the minds of many, the world of gaming and esports is still very much a man’s world. But whilst we may have become familiar with well-trodden tropes about gaming being the preserve of young men and “geeks”, they don’t accurately reflect the gaming space in 2019. The demographic of gamers has changed dramatically in...
February 19, 2020
5 min read
3 Key Takeaways from IAB ALM 2020
Last week, I was fortunate enough to represent Bidstack at the annual IAB Leadership Summit in Palm Desert, CA. The conference brings together some of the best and brightest executives from agencies, clients, tech vendors and publishers from around the US, to discuss the prevailing topics hitting our industry. The key theme for this...