In the Press
January 15, 2020
ExchangeWire: IPA Bellwether Report Q4 2019: Return to Marketing Budget Growth
Francesco Petruzzelli, Bidstack’s CTO spoke to ExchangeWire about IPA’s recently release of the Q4 2019 Bellwether Report.
Experiment in flourishing sectors
“With political uncertainty fading, at least temporarily, after the recent General Election, it is heartening to find that businesses are once again looking to invest and spend in advertising. But if companies wish to fully capitalise on the predicted growth this year then they must be willing to experiment with new and innovative channels – in flourishing sectors like gaming, mobile and digital audio – to help expand their reach, instead of simply relying on traditional strategies.
The bullish expectations of marketing budgets in Q1 will result in a little more freedom for those who wish to experiment creatively with their campaigns, helping to establish unique relationships between product and consumer. The ability for marketers to be flexible in their efforts is extremely important for the overall health of the digital advertising space and survival of media.”
To read the full article, please click here.
Talks & Events
March 27, 2019
Guildford Games 2019 x Bidstack
Bidstack’s Rob Dagwell of the Commercial Development team and Vanessa Yu from the Marketing team attended this year’s Guildford Games to see how both the gaming and the local community in Guildford were aiming to become the #HollywoodOfGames
March 23, 2020
The Bidstack Bulletin – 23rd March 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. To check out this weeks highlights click on the links below. This weeks highlights: Athletes, sports team and organisations turn to esports –...
Talks & Events
July 19, 2019
Bidstack went to Develop:Brighton 2019
Develop:Brighton 2019 was a great success – with 2,871 attendees – their biggest event ever and a 21% increase year on year! Bidstack were there to learn and to network!