In the Press
January 15, 2020
ExchangeWire: IPA Bellwether Report Q4 2019: Return to Marketing Budget Growth
Francesco Petruzzelli, Bidstack’s CTO spoke to ExchangeWire about IPA’s recently release of the Q4 2019 Bellwether Report.
Experiment in flourishing sectors
“With political uncertainty fading, at least temporarily, after the recent General Election, it is heartening to find that businesses are once again looking to invest and spend in advertising. But if companies wish to fully capitalise on the predicted growth this year then they must be willing to experiment with new and innovative channels – in flourishing sectors like gaming, mobile and digital audio – to help expand their reach, instead of simply relying on traditional strategies.
The bullish expectations of marketing budgets in Q1 will result in a little more freedom for those who wish to experiment creatively with their campaigns, helping to establish unique relationships between product and consumer. The ability for marketers to be flexible in their efforts is extremely important for the overall health of the digital advertising space and survival of media.”
To read the full article, please click here.
April 7, 2020
The Bidstack Bulletin – 7th April 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. To check out this weeks highlights click on the links below. This weeks highlights: 1. Coronavirus: Video games add ‘stay at home’ COVID-19...
In the Press
December 18, 2019
ExchangeWire Predictions 2020: In-Game Advertising
Just before Christmas, ExchangeWire asked James Draper, Bidstack CEO, what his 2020 prediction for media would be. As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today...
October 8, 2019
Bidstack reaches new checkpoint with latest senior hires
Nina Mackie and Charlotte Cook join London HQ as Senior Director of Global Agency Partnerships and Account Director of Games London, UK, 08 October 2019: Bidstack, the in-game advertising platform is excited to announce two new appointments – Nina Mackie, Senior Director, Global Agency Partnerships and Charlotte Cook, Account Director, Games. In the sales world,...