In the Press
January 15, 2020
ExchangeWire: IPA Bellwether Report Q4 2019: Return to Marketing Budget Growth
Francesco Petruzzelli, Bidstack’s CTO spoke to ExchangeWire about IPA’s recently release of the Q4 2019 Bellwether Report.
Experiment in flourishing sectors
“With political uncertainty fading, at least temporarily, after the recent General Election, it is heartening to find that businesses are once again looking to invest and spend in advertising. But if companies wish to fully capitalise on the predicted growth this year then they must be willing to experiment with new and innovative channels – in flourishing sectors like gaming, mobile and digital audio – to help expand their reach, instead of simply relying on traditional strategies.
The bullish expectations of marketing budgets in Q1 will result in a little more freedom for those who wish to experiment creatively with their campaigns, helping to establish unique relationships between product and consumer. The ability for marketers to be flexible in their efforts is extremely important for the overall health of the digital advertising space and survival of media.”
To read the full article, please click here.
In the Press
April 6, 2020
Gov.uk: Government and video games industry join forces in fight against coronavirus
Codemasters BAFTA nominated title, DiRT Rally 2.0 are one of three titles to display coronavirus safety advice within their games. Through their partnership with Bidstack, Codemasters are able to leverage Bidstack’s in-game advertising technology to geographically target gamers with the ‘Stay Home, Save Lives’ message – in real time. The message is being displayed in...
February 19, 2020
5 min read
3 Key Takeaways from IAB ALM 2020
Last week, I was fortunate enough to represent Bidstack at the annual IAB Leadership Summit in Palm Desert, CA. The conference brings together some of the best and brightest executives from agencies, clients, tech vendors and publishers from around the US, to discuss the prevailing topics hitting our industry. The key theme for this year...
In the Press
October 5, 2020
The Gaming Economy: Bidstack Partners with Inlogic Games
The Gaming Economy published an article on Bidstack’s latest partnership with Inlogic Games. Leading in-game advertising platform Bidstack has announced a new partnership with Inlogic Games for the popular Android and iOS game, Soccer Cup 2020. The agreement will see unintrusive, native and brand-safe ads delivered into the title and will enable Inlogic Games to efficiently monetise natural advertising...