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In the Press  |  February 12, 2020
ExchangeWire: Former PlayStation Chief Andrew House Joins Bidstack Advisory Board

ExchangeWire published Bidstack’s recent news of Former Playstation Chief, Andrew House, addition to the Bidstack Advisory Board.

Bidstack, the in-game advertising platform, is excited to announce a new appointment to its influential Advisory Board – Andrew House, former President, CEO and Chairman of Sony Interactive Entertainment (SIE).

House started his career with Sony in its Tokyo PR team in 1990. He served as CMO between 2005-2009, and then went on to serve as the co-CEO, then CEO of Sony Computer Entertainment Europe, before becoming Group CEO between 2013-2017.

House is credited with helping Sony’s PlayStation reach a mainstream audience, and was responsible for driving the record-breaking launch of the PS4 in 2013. With 106 million units sold worldwide, PS4 outsold many home game consoles including Microsoft Xbox 360, Nintendo Wii and Switch.

To read the full article, please click here

More from Bidstack
In the Press  |  October 9, 2019
PocketGamer.biz: Monetizer Mavens on what went wrong for Mario Kart Tour
Rob Dagwell of the Bidstack’s Commercial Development Team recently spoke to PocketGamer.Biz to talk about Mario Kart Tour and how the current monetization strategy sat with the industry. If you have the opportunity to bring a game to one of the most popular platforms in the world without disrupting or with little negative impact to...
Blog  |  September 27, 2019 |  < 1 min read
MarTech Series: In-Game Ads Needn’t Be Disruptive
James Draper, Bidstack CEO explained to MarTech Series why in-game ads don’t have to be intrusive nor disrupt the gaming experience for the player.  Gamers don’t like it when advertising gets in the way of play, as illustrated by the furore around the unskippable ads recently introduced to NBA 2K19’s loading screen. Many game developers aren’t keen...
James Draper

James Draper

In the Press  |  October 15, 2019
The Drum: People on the move including Subway, Uber and Hostelworld
Bidstack has announced two new hires to its UK operation. Nina Mackie and Charlotte Cook will be joining the London HQ as senior director of global agency partnerships and account director of games respectively. To read this article from the Drum and more, click here.

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