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In the Press  |  March 26, 2020
ExchangeWire: Advertising Vs Coronavirus: Part One – Ad Tech

Lewis Hadley, Head of Insights and Digital Marketing, spoke to ExchangeWire about the gaming trends that have arisen since COVID-19 broke out globally.


Surges in gaming offers a new avenue for brands

The general public are being encouraged to self-isolate and work from home in a number of areas at the moment and many of them are turning to gaming as they are kept indoors. Gaming has seen a massive surge in user numbers in the affected areas so far and for many it has had a positive effect during what is a difficult time. It has certainly had a hand in breaking social isolation through communication between gamers who are playing online with friends and watching their favourite streamers on services like Twitch. Gamers are even donating their computing power for researching diseases – including the Coronavirus – to Stanford University.

With audience needs and behaviours evolving as people adapt to the new restrictions, gaming is emerging as an alternative for brands to reach consumers and get their messages across in-game. I think we will see more collaborations between brands and the gaming industry. Advertisers will be on the lookout for new ways to interact with a growing and engaged audience that have become difficult to reach through many of the traditional channels.

To read the full article, please click here

More from Bidstack
Talks & Events  |  September 4, 2019
UKIE Members Day 2019
In September 2019, Ukie turned 30 years old. To celebrate this occasion, they held their first ever Members Day on Wednesday 4 September at the Barbican Centre in central London. Bidstack were there to celebrate #30YearsOfPlay.  
Bidstack News  |  June 2, 2020
The Bidstack Bulletin: 1st June 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here...
In the Press  |  April 6, 2020
Forbes: How British Developers Are Sending The ‘Stay At Home’ Coronavirus Message To Gamers
Codemasters worked with their partners, Bidstack to deliver ‘Stay Home, Save Lives’ message in DiRT Rally 2.0 title. A trio of U.K. developers has committed to combating COVID-19 by adding in-game adverts that provide coronavirus safety advice, in line with wider government messaging. The move is being made by Rebellion, Codemasters and Activision-Blizzard’s freemium mobile...

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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