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In the Press  |  June 24, 2019
Creativepool: Talking Cannes Lions 2019: Key themes from this year’s festival

Bidstack CEO, James Draper spoke to Creativepool about his view on this year’s Cannes Lion Festival. 

It was refreshing to see the growing presence of gaming and esports companies at Cannes Lions this year – best illustrated by Activision Blizzard pitching its tent at the Palais des Festivals. It is no big surprise however, as marketers look for the next big advertising opportunity, which gaming can provide. The size and interest in the industry is also shown by OMD choosing Cannes to launch its report on the top social media influencers – including the top 20 gamers.

Read the rest of his comment and read other contributor’s thoughts here

 

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