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In the Press  |  February 4, 2020
Creativepool: 11 digital marketing trends to watch in 2020

James Draper, Bidstack CEO spoke to Caroline Burgess-Pike of Creativepool to talk about what marketing trends to look out for in 2020.

Esports means serious business

“If there were any doubts remaining about the status of esports in mainstream culture, 2019 has quelled them. This year we witnessed the largest esports events to date, including the Fortnite World Cup which offered over $30 million in prize money, and ‘The International’ Dota 2, where a similarly high figure was awarded. The industry is estimated to generate over $1 billion in revenue by the time 2020 rolls around, a 26.7% increase from 2018. There is no arguing that what was once a niche area is now a leading form of global entertainment.

“Celebrities, musicians and sports stars all want a piece of the pie, and many are choosing to invest in the best teams. The most successful esports players are becoming superstars in their own right, attending movie premieres and guesting on talk shows. And as popularity continues to skyrocket, the opportunities for brands are boundless.

“2020 will be the year major household brands enter the game as they aim to engage a younger audience. But they should be wary – esports fans don’t appreciate those who jump on the bandwagon solely for personal gain. Brands need to prove they genuinely care about the teams and events they sponsor to avoid any negative backlash and cement themselves in this new era of entertainment.”

To read the full piece, click here.

More from Bidstack
In the Press  |  October 15, 2019
The Drum: People on the move including Subway, Uber and Hostelworld
Bidstack has announced two new hires to its UK operation. Nina Mackie and Charlotte Cook will be joining the London HQ as senior director of global agency partnerships and account director of games respectively. To read this article from the Drum and more, click here.
Blog  |  July 2, 2019 |  < 1 min read
Gamasutra: E3 2019: The Cloud is Gaming’s New Frontier
Rob Dagwell from Bidstack’s Commercial Development team, gave his views on cloud gaming and what E3 delivered at this year’s event.  The details of Google’s Stadia platform which were released ahead of this year’s E3,  set the scene for another instalment of gaming’s biggest gathering. Alongside cameos from Hollywood A listers such as Keanu Reeves, Jack Black...
Rob Dagwell

Rob Dagwell

In the Press  |  December 19, 2019
AIThority: Bidstack’s £10 Million Trade Deal Signals the Dawn of a New AD Category
AIThority reported that Bidstack has entered into a £10m trade deal that represents the first-ever major investment from an agency group into in-game advertising.  Bidstack has been trailblazing the in-game ad category since it was listed on the London Stock Exchange in 2018 becoming the first crowdfunded gaming company to go public. Since its arrival on...

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