Contact

Name*

First name

Last name

Email*

Subject*

Message*

All fields are required. We aim to respond within 2 - 3 days

Sign Up to our SDK

Name*

First name

Last name

Email*

Contact No.*

Company*

Position*

Company URL*

Select the platforms you use:*

All fields are required. We aim to respond within 48 hours

In the Press  |  February 4, 2020
Creativepool: 11 digital marketing trends to watch in 2020

James Draper, Bidstack CEO spoke to Caroline Burgess-Pike of Creativepool to talk about what marketing trends to look out for in 2020.

Esports means serious business

“If there were any doubts remaining about the status of esports in mainstream culture, 2019 has quelled them. This year we witnessed the largest esports events to date, including the Fortnite World Cup which offered over $30 million in prize money, and ‘The International’ Dota 2, where a similarly high figure was awarded. The industry is estimated to generate over $1 billion in revenue by the time 2020 rolls around, a 26.7% increase from 2018. There is no arguing that what was once a niche area is now a leading form of global entertainment.

“Celebrities, musicians and sports stars all want a piece of the pie, and many are choosing to invest in the best teams. The most successful esports players are becoming superstars in their own right, attending movie premieres and guesting on talk shows. And as popularity continues to skyrocket, the opportunities for brands are boundless.

“2020 will be the year major household brands enter the game as they aim to engage a younger audience. But they should be wary – esports fans don’t appreciate those who jump on the bandwagon solely for personal gain. Brands need to prove they genuinely care about the teams and events they sponsor to avoid any negative backlash and cement themselves in this new era of entertainment.”

To read the full piece, click here.

More from Bidstack
In the Press  |  January 15, 2020
ExchangeWire: IPA Bellwether Report Q4 2019: Return to Marketing Budget Growth
Francesco Petruzzelli, Bidstack’s CTO spoke to ExchangeWire about IPA’s recently release of the Q4 2019 Bellwether Report. Experiment in flourishing sectors “With political uncertainty fading, at least temporarily, after the recent General Election, it is heartening to find that businesses are once again looking to invest and spend in advertising. But if companies wish to...
In the Press  |  April 6, 2020
MCV:Government and video games industry join forces to stop coronavirus spread
Together with Bidstack, Codemasters utilised their BAFTA nominated title, DiRT Rally 2.0 to geotarget gamers with UK government health message ‘Stay Home, Save Lives’. The Department for Digital, Culture, Media and Sport has partnered with some the UK’s leading video game companies to reinforce the government’s ‘Stay At Home, Save Lives’ instruction in some of their...
In the Press  |  September 25, 2020
The Gaming Economy: Bidstack Partners with Nautilus Mobile
The Gaming Economy wrote a piece about Bidstack’s latest partnership, Nautilus. Bidstack, a leading in-game advertising platform, and Nautilus Mobile, creators of the hugely popular Real Cricket series have announced a new and exclusive in-game advertising partnership. Bidstack will deliver contextually relevant, realistic and unintrusive ads designed to fit seamlessly into the in-game environment in Real Cricket...

Subscribe to Bidstack Bulletin

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Subscribe
We take your privacy seriously, your details will not be shared with any third parties. Check out our privacy policy.