In the Press
July 10, 2020
Video Ad News: Convergence 2.0: Gaming and Video are more entwined than ever before
Bidstack CEO, James Draper, spoke to Video Ad News’ Tim Cross about the progression of cloud gaming and how it could add a different dimension to gaming all together with interactivity in live stream.
User-generated live streaming has had an exceptionally close relationship with gaming communities for as long as live streaming has existed. Justin.TV, one of the pioneers in live streaming, started out by focusing on ‘lifecasting’ (where users broadcast their everyday lives), but were surprised to discover the video game section was where they saw the explosive growth, as gamers started to stream themselves playing games in real-time.
Justin.TV’s gaming section was spun out into “TwitchTV” in 2011. And three years later the main Justin.TV platform was shut down so the company could focus exclusively on Twitch, which was then acquired by Amazon for $970 million in cash in 2014. It turned out to be a strong strategic move as gaming consistently pulls in huge audiences (often higher than any other category) on UGC platforms like YouTube.
To read the full article, click here.
In the Press
April 6, 2020
Gov.uk: Government and video games industry join forces in fight against coronavirus
Codemasters BAFTA nominated title, DiRT Rally 2.0 are one of three titles to display coronavirus safety advice within their games. Through their partnership with Bidstack, Codemasters are able to leverage Bidstack’s in-game advertising technology to geographically target gamers with the ‘Stay Home, Save Lives’ message – in real time. The message is being displayed in...
October 19, 2019
4 min read
5 Reasons Why Game Developers Are Embracing In-Game Advertising
The success of multimillion selling titles such as Call of Duty: Black Ops 4, Red Dead Redemption 2 and FIFA 19 has seen gaming revenues outstrip those of the film and music industries combined. Esports audiences are overshadowing the world’s biggest sporting events, with more people tuning into the League of Legends World Championship than...
In the Press
November 6, 2019
Shots: Get creative: levelling up your in-game advertising
James Draper, Bidstack CEO, wrote a piece for Shots giving advertisers advice on how to level up their in-game advertising strategies. Advertisers aren’t oblivious to the rising importance of gaming. They’re aware that player numbers are growing (currently estimated at 2.2 billion), as is the global market, with overall value set to hit $300 billion by 2025. But this...