Bidstack CEO, James Draper wrote a piece for CommPro about leveraging the power of video game advertising to the advertisers’ advantage.
At this very moment, millions of Americans are busy catching fish and making home improvements inside Animal Crossing, drifting carts across courses in DiRT Rally 2.0, and matching up juicy gummies on Gummy Drop. Entire digital universes are built and expanded upon every second of the day, making video games one of the most active and engaging environments in the world right now.
Since the start of the pandemic, gaming in the U.S. has risen by 45 percent. Female gamers made up 41 percent of the U.S. gaming population in 2020, up from 38 percent in 2007. The majority of gamers are 18-34 years-old, but there’s been a steady increase in the number of gamers 34 – 54 years-old, and even a slight increase in the 65+ age category (which makes up 6 percent of gamers in the U.S.). It’s also worth noting that gamers were most likely to make between $67k – $76k annually. The point here is that stereotypes of gamers are now completely outdated — the majority of the U.S. population plays some sort of game. With that comes an incredible opportunity to use in-game advertising as a viable marketing channel to share crucial information with once hard-to-reach audiences.
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