In the Press
October 20, 2020
CommPro: The power of cause-driven video game advertising
Bidstack CEO, James Draper wrote a piece for CommPro about leveraging the power of video game advertising to the advertisers’ advantage.
At this very moment, millions of Americans are busy catching fish and making home improvements inside Animal Crossing, drifting carts across courses in DiRT Rally 2.0, and matching up juicy gummies on Gummy Drop. Entire digital universes are built and expanded upon every second of the day, making video games one of the most active and engaging environments in the world right now.
Since the start of the pandemic, gaming in the U.S. has risen by 45 percent. Female gamers made up 41 percent of the U.S. gaming population in 2020, up from 38 percent in 2007. The majority of gamers are 18-34 years-old, but there’s been a steady increase in the number of gamers 34 – 54 years-old, and even a slight increase in the 65+ age category (which makes up 6 percent of gamers in the U.S.). It’s also worth noting that gamers were most likely to make between $67k – $76k annually. The point here is that stereotypes of gamers are now completely outdated — the majority of the U.S. population plays some sort of game. With that comes an incredible opportunity to use in-game advertising as a viable marketing channel to share crucial information with once hard-to-reach audiences.
To read the full article, click here.
In the Press
March 18, 2020
The Drum: In-game advertising: The dawn of a new ad category
Bidstack CEO, James Draper, wrote a piece for The Drum around why in-game advertising signifies the dawn of a new advertising category. In this article he talks about the opportunity this emerging channel has for the advertising industry and why now is the time for brands to get in the game. Hardly a week goes...
June 30, 2020
4 min read
Establishing the framework for in-game advertising
Lockdown hasn’t just seen gaming and esports boost their mainstream status; it’s swiftly accelerated the advertising industry’s in-game evolution too. In just a few months, Steam has set and smashed multiple user records; reporting 22 million concurrent gamers at last count. Call of Duty’s Warzone racked up 60 million new users weeks after its launch....
In the Press
May 12, 2020
BusinessCloud: How Bidstack is placing Coronavirus messaging into video games
Bidstack CEO, James Draper spoke to BusinessCloud’s Alistair Hardaker to talk about the uptake of in-game advertising, the impact gaming has had on society and how advertisers’ perception of gaming is starting to change. Bidstack’s proposition is ingeniously simple – if today’s games are realistic enough to simulate the billboards and pitch-side ads we see...