In the Press
February 13, 2020
City AM: Who’s switching jobs at Saatchi & Saatchi, Bidstack and Vortexa?
City AM covered Bidstack announcement of former Playstation chief, Andrew House, joining Bidstack’s Advisory Board.
In-game advertising group Bidstack has announced the appointment of Andrew House to its advisory committee. Andrew has extensive experience in the field and began working with Sony when he joined its international PR team in Tokyo in 1990. Five years later he moved over to the Playstation division, which at that time was in its fledgling stage of operation, with the task of increasing Playstation’s audience from young gamers to mainstream consumers. He was then promoted to vice president of marketing for Sony Entertainment Corporation Americas . Following that, he served as chief marketing officer for Sony, and he then went on to serve as the chief executive officer (CEO) of Sony Computer Entertainment Europe before leading as group CEO between 2013 and 2017. James Draper, CEO of Bidstack, commented: “It’s a bit of a pinch yourself moment for me — and a huge coup for the company. As the man who not only led the resurgence of Playstation in this console generation, but also diversified their product offerings globally he will be a valuable asset.”
To read the full article, click here.
January 12, 2021
The Bidstack Bulletin: 12th January 2021
In this week's Bidstack Bulletin, our CTO takes a look at the opportunities next-gen consoles offer marketers and Publicis launch a new gaming division.
August 11, 2020
The Bidstack Bulletin: 11th August 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here...
In the Press
December 19, 2019
AIThority: Bidstack’s £10 Million Trade Deal Signals the Dawn of a New AD Category
AIThority reported that Bidstack has entered into a £10m trade deal that represents the first-ever major investment from an agency group into in-game advertising. Bidstack has been trailblazing the in-game ad category since it was listed on the London Stock Exchange in 2018 becoming the first crowdfunded gaming company to go public. Since its arrival on...