City AM covered Bidstack announcement of former Playstation chief, Andrew House, joining Bidstack’s Advisory Board.
In-game advertising group Bidstack has announced the appointment of Andrew House to its advisory committee. Andrew has extensive experience in the field and began working with Sony when he joined its international PR team in Tokyo in 1990. Five years later he moved over to the Playstation division, which at that time was in its fledgling stage of operation, with the task of increasing Playstation’s audience from young gamers to mainstream consumers. He was then promoted to vice president of marketing for Sony Entertainment Corporation Americas . Following that, he served as chief marketing officer for Sony, and he then went on to serve as the chief executive officer (CEO) of Sony Computer Entertainment Europe before leading as group CEO between 2013 and 2017. James Draper, CEO of Bidstack, commented: “It’s a bit of a pinch yourself moment for me — and a huge coup for the company. As the man who not only led the resurgence of Playstation in this console generation, but also diversified their product offerings globally he will be a valuable asset.”
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