In the Press
May 12, 2020
BusinessCloud: How Bidstack is placing Coronavirus messaging into video games
Bidstack CEO, James Draper spoke to BusinessCloud’s Alistair Hardaker to talk about the uptake of in-game advertising, the impact gaming has had on society and how advertisers’ perception of gaming is starting to change.
Bidstack’s proposition is ingeniously simple – if today’s games are realistic enough to simulate the billboards and pitch-side ads we see in real life, why not sell that space to advertisers?
The London-based firm, which itself began in real-life Out Of Home (OOH) advertising, has pivoted to native in-game ads at a time when many of the most popular games around are aiming to simulate the real world.
When gamers boot up racing game DiRT Rally 2.0 or Football Manager, the ads they see are from real brands who pay for that virtual space.
The national lockdown has since provided an unexpected level of vindication to the idea.
Football Manager, a game which would usually reach an estimated 75,000 concurrent players per month, has seen a rise to more than 180,000 during the pandemic while real stadiums remain empty.
Bidstack founder and CEO James Draper told BusinessCloud that the company has seen a “massive jump” in ad requests via its system since lockdown began.
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March 17, 2020
4 min read
Pro Sports Disrupted: Can Gaming and Esports Be The Solution?
It has been a turbulent couple of weeks in the world of professional sport, where a number of major sporting events such as the NBA, NHL, MLB, Premier League, ATP Tour and almost all other international and national sporting competitions have been postponed indefinitely. While this was the right thing to do, as human safety...
March 21, 2019
5 min read
Bidstack’s View: Stadia and the Future of Gaming
As passionate members of the gaming community, we felt extremely lucky to be in the audience for Google’s #Stadia announcement on Tuesday. The buzz around GDC and online in the aftermath of the presentation seemed to point to the significance of the move; but what exactly does Stadia mean for the video game market and the in-game advertising landscape? Here’s our...
In the Press
April 6, 2020
MCV:Government and video games industry join forces to stop coronavirus spread
Together with Bidstack, Codemasters utilised their BAFTA nominated title, DiRT Rally 2.0 to geotarget gamers with UK government health message ‘Stay Home, Save Lives’. The Department for Digital, Culture, Media and Sport has partnered with some the UK’s leading video game companies to reinforce the government’s ‘Stay At Home, Save Lives’ instruction in some of their...