In the Press
May 12, 2020
BusinessCloud: How Bidstack is placing Coronavirus messaging into video games
Bidstack CEO, James Draper spoke to BusinessCloud’s Alistair Hardaker to talk about the uptake of in-game advertising, the impact gaming has had on society and how advertisers’ perception of gaming is starting to change.
Bidstack’s proposition is ingeniously simple – if today’s games are realistic enough to simulate the billboards and pitch-side ads we see in real life, why not sell that space to advertisers?
The London-based firm, which itself began in real-life Out Of Home (OOH) advertising, has pivoted to native in-game ads at a time when many of the most popular games around are aiming to simulate the real world.
When gamers boot up racing game DiRT Rally 2.0 or Football Manager, the ads they see are from real brands who pay for that virtual space.
The national lockdown has since provided an unexpected level of vindication to the idea.
Football Manager, a game which would usually reach an estimated 75,000 concurrent players per month, has seen a rise to more than 180,000 during the pandemic while real stadiums remain empty.
Bidstack founder and CEO James Draper told BusinessCloud that the company has seen a “massive jump” in ad requests via its system since lockdown began.
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October 13, 2020
The Bidstack Bulletin: 13th October 2020
In this week's Bidstack Bulletin, Twitch now dominate the game streaming market, Crucible is cancelled and brands discuss activating via gaming and esports.
In the Press
September 25, 2020
The Drum: Howzat! Bidstack partners with Nautilus Mobile on Real Cricket 20
The Drum covered the news about Bidstack’s latest partnership with Real Cricket™ franchise publisher, Nautilus. Bidstack, the leading in-game advertising platform, and Nautilus Mobile, creators of the hugely popular Real Cricket™ series have announced a new and exclusive in-game advertising partnership. Bidstack will deliver contextually relevant, realistic and unintrusive ads designed to fit seamlessly into the...
July 8, 2020
The Bidstack Bulletin: 7th July 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here...