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In the Press  |  May 12, 2020
BusinessCloud: How Bidstack is placing Coronavirus messaging into video games

Bidstack CEO, James Draper spoke to BusinessCloud’s Alistair Hardaker to talk about the uptake of in-game advertising, the impact gaming has had on society and how advertisers’ perception of gaming is starting to change.


Bidstack’s proposition is ingeniously simple – if today’s games are realistic enough to simulate the billboards and pitch-side ads we see in real life, why not sell that space to advertisers?

The London-based firm, which itself began in real-life Out Of Home (OOH) advertising, has pivoted to native in-game ads at a time when many of the most popular games around are aiming to simulate the real world.

When gamers boot up racing game DiRT Rally 2.0 or Football Manager, the ads they see are from real brands who pay for that virtual space.

The national lockdown has since provided an unexpected level of vindication to the idea.

Football Manager, a game which would usually reach an estimated 75,000 concurrent players per month, has seen a rise to more than 180,000 during the pandemic while real stadiums remain empty.

Bidstack founder and CEO James Draper told BusinessCloud that the company has seen a “massive jump” in ad requests via its system since lockdown began.

Read read the full article, click here.

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In the Press  |  April 23, 2020
Mobile Marketing: IPA Q1 2020 Bellwether Report – Industry Reaction
James Draper, CEO of Bidstack, shared his thoughts with Mobile Marketing on the latest IPA Q1 2020 Bellweather Report. “The report provides an unsurprising outlook for the media industry, as marketing budgets shrink and brands shy away from the limelight. However, we can be optimistic for the economic recovery predicted for 2021 and, in the...
In the Press  |  April 6, 2020
Playstation Lifestyle: DiRT Rally 2.0 and Other Games from UK-Based Devs to Display Coronavirus Safety Ads
Award winning game publisher, Codemasters, worked with in-game advertising platform, Bidstack, to deliver ‘Stay Home, Save Lives’ message in DiRT 2.0. A few UK-based game studios are displaying coronavirus safety ads in their titles. One theme centers on “Stay home. Save lives.” Three studios are taking part in the initiative, including Codemasters, Rebellion, and King....
In the Press  |  December 19, 2019
AIThority: Bidstack’s £10 Million Trade Deal Signals the Dawn of a New AD Category
AIThority reported that Bidstack has entered into a £10m trade deal that represents the first-ever major investment from an agency group into in-game advertising.  Bidstack has been trailblazing the in-game ad category since it was listed on the London Stock Exchange in 2018 becoming the first crowdfunded gaming company to go public. Since its arrival on...

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