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In the Press  |  April 6, 2020
BBC: Coronavirus: Video games add ‘stay at home’ Covid-19 adverts

Bidstack partners, Codemasters worked with the in-game advertising platform to deliver government health message in in-game environment.


Three of the UK’s leading video games developers are to display coronavirus safety advice within their titles.

Candy Crush Saga, Dirt Rally 2.0 and Sniper Elite 4 are among the games that will feature the messaging.

The initial ads will focus on the theme: “Stay home. Save lives.”

Rebellion – one of the companies involved – also publishes 2000AD among other comics, and has also offered space in these for the government’s campaign.

“I reached out to DCMS [Department for Digital, Culture, Media and Sport] a few days ago to say is there anything we can do,” Jason Kingsley, chief executive of Rebellion and chair of the games trade body Tiga told the BBC.

“A lot of people spend hundreds of hours in computer games.

“And in this case, we thought we could help society by reminding people of their obligations to others.”

The inclusion of Codemasters’ off-road racing game Dirt Rally 2.0 comes a day before it is included in Sony’s latest PlayStation Plus package. This should give it a high profile over coming weeks, and ensure many thousands of subscribers see the in-game ads despite the title being more than a year old.

To read the full piece, please click here.

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Together with Bidstack, Codemasters utilised their BAFTA nominated title, DiRT Rally 2.0 to geotarget gamers with UK government health message ‘Stay Home, Save Lives’. The Department for Digital, Culture, Media and Sport has partnered with some the UK’s leading video game companies to reinforce the government’s ‘Stay At Home, Save Lives’ instruction in some of their...
Bidstack News  |  July 14, 2020
The Bidstack Bulletin: 14th July 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here...
In the Press  |  October 15, 2019
The Drum: People on the move including Subway, Uber and Hostelworld
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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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