In the Press
April 6, 2020
BBC: Coronavirus: Video games add ‘stay at home’ Covid-19 adverts
Bidstack partners, Codemasters worked with the in-game advertising platform to deliver government health message in in-game environment.
Three of the UK’s leading video games developers are to display coronavirus safety advice within their titles.
Candy Crush Saga, Dirt Rally 2.0 and Sniper Elite 4 are among the games that will feature the messaging.
The initial ads will focus on the theme: “Stay home. Save lives.”
Rebellion – one of the companies involved – also publishes 2000AD among other comics, and has also offered space in these for the government’s campaign.
“I reached out to DCMS [Department for Digital, Culture, Media and Sport] a few days ago to say is there anything we can do,” Jason Kingsley, chief executive of Rebellion and chair of the games trade body Tiga told the BBC.
“A lot of people spend hundreds of hours in computer games.
“And in this case, we thought we could help society by reminding people of their obligations to others.”
The inclusion of Codemasters’ off-road racing game Dirt Rally 2.0 comes a day before it is included in Sony’s latest PlayStation Plus package. This should give it a high profile over coming weeks, and ensure many thousands of subscribers see the in-game ads despite the title being more than a year old.
To read the full piece, please click here.
May 5, 2020
The Bidstack Bulletin: 5th May 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here...
In the Press
May 12, 2020
BusinessCloud: How Bidstack is placing Coronavirus messaging into video games
Bidstack CEO, James Draper spoke to BusinessCloud’s Alistair Hardaker to talk about the uptake of in-game advertising, the impact gaming has had on society and how advertisers’ perception of gaming is starting to change. Bidstack’s proposition is ingeniously simple – if today’s games are realistic enough to simulate the billboards and pitch-side ads we see...
In the Press
October 9, 2019
PocketGamer.biz: Monetizer Mavens on what went wrong for Mario Kart Tour
Rob Dagwell of the Bidstack’s Commercial Development Team recently spoke to PocketGamer.Biz to talk about Mario Kart Tour and how the current monetization strategy sat with the industry. If you have the opportunity to bring a game to one of the most popular platforms in the world without disrupting or with little negative impact to...