In the Press
April 6, 2020
Autosport: Codemasters adds “Stay Home Save Lives” messaging into rally game
Codemasters joined teamed up with in-game advertising platform, Bidstack to deliver ‘Stay Home, Save Lives’ message in their BAFTA nominated title, DiRT Rally 2.0.
Codemasters has added “Stay Home Save Lives” messages to its DiRT Rally 2.0 game in an effort to increase public safety amid the coronavirus crisis.
With almost 48,000 COVID-19 cases in the UK, the government has reinforced its instruction for all citizens to stay at home aside from essential travel or work.
To assist with the delivery of the message, UK gamers playing Codemasters’ DiRT Rally 2.0 title will now see road-side banners displaying Public Health England’s “Stay Home Save Lives” slogan.
“We came to realise that technology within our games, which enables the remote updating of banners within the virtual environment, could be repurposed to assist with the coronavirus communication effort,” said Codemasters’ vice-president of business development Toby Evan-Jones.
“This week, through collaboration with Bidstack Group PLC [providers of the ad-replacement infrastructure], we began delivering a version of Public Health England’s “Stay Home Save Lives” message into DiRT Rally 2.0.
To read the full piece, please click here.
May 26, 2020
The Bidstack Bulletin: 26th May 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here...
In the Press
April 6, 2020
Gamasutra:UK Government enlists game developers to push ‘Stay Home, Save Lives’ messaging
Codemasters worked with Bidstack to deliver ‘Stay Home, Save Lives’ message to DiRT Rally 2.0 gamers. The UK Government has partnered with a handful of game developers to encourage people in the country to stay indoors and slow the spread of COVID-19. Companies like King, Codemasters, and Rebellion have all agreed to add essential health messaging to...
March 23, 2020
The Bidstack Bulletin – 23rd March 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. To check out this weeks highlights click on the links below. This weeks highlights: Athletes, sports team and organisations turn to esports –...