Contact

Name

First name

Last name

Email*

Subject

Message*

We aim to respond within 2 - 3 days

Sign Up to our SDK

Name

First name

Last name

Email

Contact No.

Company

Position

Company URL

Select the platforms you use:

We aim to respond within 48 hours

In the Press  |  April 6, 2020
Autosport: Codemasters adds “Stay Home Save Lives” messaging into rally game

Codemasters joined teamed up with in-game advertising platform, Bidstack to deliver ‘Stay Home, Save Lives’ message in their BAFTA nominated title, DiRT Rally 2.0.


Codemasters has added “Stay Home Save Lives” messages to its DiRT Rally 2.0 game in an effort to increase public safety amid the coronavirus crisis.

With almost 48,000 COVID-19 cases in the UK, the government has reinforced its instruction for all citizens to stay at home aside from essential travel or work.

To assist with the delivery of the message, UK gamers playing Codemasters’ DiRT Rally 2.0 title will now see road-side banners displaying Public Health England’s “Stay Home Save Lives” slogan.

“We came to realise that technology within our games, which enables the remote updating of banners within the virtual environment, could be repurposed to assist with the coronavirus communication effort,” said Codemasters’ vice-president of business development Toby Evan-Jones.

“This week, through collaboration with Bidstack Group PLC [providers of the ad-replacement infrastructure], we began delivering a version of Public Health England’s “Stay Home Save Lives” message into DiRT Rally 2.0.

To read the full piece, please click here.

More from Bidstack
In the Press  |  April 14, 2020
CNBC: Here’s how our digital lives might look in a post-pandemic world
Bidstack CEO, James Draper, was asked by CNBC’s Lucy Handley on how our post COVID-19 lives will change and what our digital lives might look like. As millions get used to the new normal of lockdown life, our digital lives may never be the same again. From video conference calls with family, watching as kids...
In the Press  |  April 6, 2020
Forbes: How British Developers Are Sending The ‘Stay At Home’ Coronavirus Message To Gamers
Codemasters worked with their partners, Bidstack to deliver ‘Stay Home, Save Lives’ message in DiRT Rally 2.0 title. A trio of U.K. developers has committed to combating COVID-19 by adding in-game adverts that provide coronavirus safety advice, in line with wider government messaging. The move is being made by Rebellion, Codemasters and Activision-Blizzard’s freemium mobile...
In the Press  |  April 6, 2020
Motorsport.com: Codemasters adds coronavirus message into DiRT Rally 2.0
Codemasters has added “Stay Home Save Lives” messages to its DiRT Rally 2.0 game, with the help from in-game advertising partners, Bidstack, in an effort to increase public safety amid the coronavirus crisis. With almost 48,000 COVID-19 cases in the UK, the government has reinforced its instruction for all citizens to stay at home aside...

Subscribe to Bidstack Bulletin

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Subscribe
We take your privacy seriously, your details will not be shared with any third parties. Check out our privacy policy.