In the Press
December 19, 2019
AIThority: Bidstack’s £10 Million Trade Deal Signals the Dawn of a New AD Category
AIThority reported that Bidstack has entered into a £10m trade deal that represents the first-ever major investment from an agency group into in-game advertising.
Bidstack has been trailblazing the in-game ad category since it was listed on the London Stock Exchange in 2018 becoming the first crowdfunded gaming company to go public. Since its arrival on the open market, Bidstack has signed partnerships with game publishers such as Sports Interactive and Codemasters, ad tech platforms such as The Trade Desk, Xandr and also the recently acquired ad fraud prevention platform Pubguard.
To read the full article, click here
October 13, 2020
The Bidstack Bulletin: 13th October 2020
In this week's Bidstack Bulletin, Twitch now dominate the game streaming market, Crucible is cancelled and brands discuss activating via gaming and esports.
August 4, 2020
The Bidstack Bulletin: 4th August 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here...
In the Press
August 13, 2019
WARC: Native in-game ads will future proof digital advertising
James Draper, Bidstack CEO, spoke to WARC about how in-game advertising brings the scale of mass-media exposure without ruining playing experiences. In the last 12 months, the popularity of esports has gone through the roof with viewing figures now surpassing both F1 and the 2019 Superbowl. With this continual rise, we are seeing advertisers starting to...