In the Press
October 5, 2020
Adtech Daily: Bidstack Hit the Back of the Net with New Inlogic Games Partnership
Inlogic Games and Bidstack’s collaboration in-game advertising on Soccer Cup 2020 was featured in Adtech Daily.
Bidstack, the leading in-game advertising platform has announced a new partnership with Inlogic Games for the popular Android and iOS game, Soccer Cup 2020.
The agreement will see unintrusive, native and brand-safe ads delivered into the title and will enable Inlogic Games to efficiently monetise natural advertising spaces within their game. The ads are designed to enhance the realism of the game whilst opening the door for strategic partnerships with world-leading brands and advertisers secured by Bidstack.
Inlogic Games are a Slovakian mobile game studio that have developed and distributed apps across 150+ countries and five continents. Soccer Cup 2020 (also known as Football Cup 2020 in some markets) is the latest instalment of the popular franchise which has more than 48m downloads. The game has been praised for its entertaining gameplay, realistic game mechanics and graphical quality. Soccer Cup 2020’s biggest markets are APAC, LATAM and MENA and demand for these regions will be serviced by Bidstack’s growing Approved Partner Network on both a direct and programmatic basis.
To read the full article, click here.
In the Press
December 12, 2019
The Drum: More advertisers will ‘get’ gaming in 2020
Francesco Petruzzelli, Bidstack CTO, wrote an article for The Drum on his predictions for 2020. At this year’s Xaxis Deviate EMEA event, the audience (mainly made up of brands and advertisers) participated in a quick poll to find out how regularly they played games. An astounding one third of the audience said that they didn’t play games...
October 19, 2019
4 min read
5 Reasons Why Game Developers Are Embracing In-Game Advertising
The success of multimillion selling titles such as Call of Duty: Black Ops 4, Red Dead Redemption 2 and FIFA 19 has seen gaming revenues outstrip those of the film and music industries combined. Esports audiences are overshadowing the world’s biggest sporting events, with more people tuning into the League of Legends World Championship than...