Contact

Name*

First name

Last name

Email*

Subject*

Message*

All fields are required. We aim to respond within 2 - 3 days

Sign Up to our SDK

Name*

First name

Last name

Email*

Contact No.*

Company*

Position*

Company URL*

Select the platforms you use:*

All fields are required. We aim to respond within 48 hours

In the Press  |  October 19, 2020
AdAge: The future of esports lies in its coolness, say League of Legends Leadership

AdAge’s Ethan Jakob Craft, interviewed several industry leaders in gaming and media, including Matthew Manarino, senior creative director of esports at Riot Games, David Higdon, global head of communications of LoL Esports and James Draper, Bidstack CEO, to get their take on League of Legend’s rise in the last decade and what the future could hold for not only the game but the esport tournaments too.


After more than a decade on the market, the ever-popular PC game wants to help define the next 10 years of sports.

With the long-term viability of esports becoming increasingly obvious to both gamers and marketers, the team behind League of Legends, one of the world’s most popular PC games, is setting its sights on attracting new fans and cementing brand partnerships as it looks ahead to what’s next.

“We’re really incredibly proud of the past 10 years, and in the next 10 years we want to define the future of sport,” says Matthew Manarino, senior creative director of esports at Riot Games, the California-based developer that created League of Legends. “The old joke is, what if we drop the ‘E’ and were just a sport?”

Esports’ popularity is already on par with traditional sports; its tournaments boast 70% year-over-year increases in peak concurrent viewership, and the 2019 World Championship final had an average of 21.8 million viewers each minute.


To read the full article, click here.

 

More from Bidstack
In the Press  |  December 18, 2019
The Gaming Economy: Predictions 2020: In-Game Advertising
As the decade draws to a close, ExchangeWire and TheGamingEconomy invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is in-game advertising, where marketers are increasingly realising the value in the medium as a result...
In the Press  |  September 2, 2020
Mobile Marketing: Movers and Shakers
Mobile Marketing wrote about the newest Pubguard appointments in their latest Movers and Shakers article. Pubguard appoints Curran and Ngai to leadership roles Andy Curran has been named Chief Executive Officer and Alan Ngai as Chief Operating Officer at Pubguard, a malvertising platform subsidiary of Bidstack. Curran will focus on positioning the company as the...
In the Press  |  December 12, 2019
The Drum: More advertisers will ‘get’ gaming in 2020
Francesco Petruzzelli, Bidstack CTO, wrote an article for The Drum on his predictions for 2020. At this year’s Xaxis Deviate EMEA event, the audience (mainly made up of brands and advertisers) participated in a quick poll to find out how regularly they played games. An astounding one third of the audience said that they didn’t play games...

Subscribe to Bidstack Bulletin

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Subscribe
We take your privacy seriously, your details will not be shared with any third parties. Check out our privacy policy.