In the Press
April 6, 2020
Gamasutra:UK Government enlists game developers to push ‘Stay Home, Save Lives’ messaging
Codemasters worked with Bidstack to deliver ‘Stay Home, Save Lives’ message to DiRT Rally 2.0 gamers.
The UK Government has partnered with a handful of game developers to encourage people in the country to stay indoors and slow the spread of COVID-19.
Companies like King, Codemasters, and Rebellion have all agreed to add essential health messaging to titles including Candy Crush Saga, Sniper Elite 4, Dirt Rally 2.0, and Farm Heroes.
King, for instance, has inserted the Government’s ‘Stay At Home, Save Lives’ posters into Candy Crush, and has donated over 230 of its digital advertising spaces in London to help get the message out in the real world.
Similar posters are also being displayed on the circuits in Dirt Really 2.0, and developer Codemasters has pledged to add essential messaging to other titles throughout the U.S. and Europe in the coming weeks.
“At Codemasters we came to realize that technology within our games, which enables the remote updating of banners within the virtual environment, could be repurposed to assist with the Coronavirus communication effort,” said Codemasters’ VP of business development, Toby Evan-Jones.
“This week, through collaboration with Bidstack Group PLC (providers of the ad-replacement infrastructure), we began delivering a version of Public Health England’s ‘Stay Home Save Lives’ message into Dirt Rally 2.0. It’s fantastic to see conversations already being sparked amongst our community.”
To read the full piece, please click here.
June 16, 2020
The Bidstack Bulletin: 16th June 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here...
October 5, 2020
Bidstack hit the back of the net with new Inlogic Games Partnership
Bidstack, the leading in-game advertising platform has announced a new partnership with Inlogic Games for the popular Android and iOS game, Soccer Cup 2020. The agreement will see unintrusive, native and brand-safe ads delivered into the title and will enable Inlogic Games to efficiently monetise natural advertising spaces within their game. The ads are designed...
In the Press
September 9, 2020
Gamasutra: Andy Curran steps into CEO role at Pubguard, with Alan Ngai joining as COO
Gamasutra covered Bidstack’s news around Pubguard’s new appointments to the c-suite team. London, UK, 9th September – Pubguard, the malvertising and ad quality platform and a subsidiary of leading in-game advertising platform Bidstack Group (LSE:BIDS), has announced the appointment of Andy Curran as CEO and Alan Ngai as COO. As CEO of Pubguard, Andy Curran will focus on positioning the...