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News and Views

In the Press  |  October 27, 2020
ExchangeWire: Bidstack Launches Approved Partner Network with Httpool and GIMA Esports
ExchangeWire wrote this article about the launch of Bidstack's Approved Partner Network and new partnerships with Httpool and GIMA Esports.
In the Press  |  October 20, 2020
CommPro: The power of cause-driven video game advertising
Bidstack CEO, James Draper wrote a piece for CommPro about leveraging the power of video game advertising to the advertisers’ advantage. At this very moment, millions of Americans are busy catching fish and making home improvements inside Animal Crossing, drifting carts across courses in DiRT Rally 2.0, and matching up juicy gummies on Gummy Drop. Entire digital universes...
In the Press  |  October 20, 2020
Toolbox Marketing: Q&A: Bidstack’s CEO talks on making authentic in-game ads to improve user experience
Toolbox Marketing’s Neha Pradhan interviewed Bidstack’s CEO, James Draper about improving the gaming experience through the use of authentic in-game ads. Mobile gaming is touted to be one of the hottest channels for advertising. The COVID-19 pandemic has pushed marketers to look at places where the audience is spending their time most. James Draper, CEO, Bidstack, walks us...
In the Press  |  October 19, 2020
AdAge: The future of esports lies in its coolness, say League of Legends Leadership
AdAge’s Ethan Jakob Craft, interviewed several industry leaders in gaming and media, including Matthew Manarino, senior creative director of esports at Riot Games, David Higdon, global head of communications of LoL Esports and James Draper, Bidstack CEO, to get their take on League of Legend’s rise in the last decade and what the future could...
In the Press  |  October 5, 2020
MCV: Bidstack hit the back of the net with new Inlogic Games Partnership
MCV wrote an article about Bidstack and Inlogic Games partnering on Soccer Cup 2020. Bidstack, the leading in-game advertising platform has announced a new partnership with Inlogic Games for the popular Android and iOS game, Soccer Cup 2020. The agreement will see unintrusive, native and brand-safe ads delivered into the title and will enable Inlogic Games to...
In the Press  |  October 5, 2020
Adtech Daily: Bidstack Hit the Back of the Net with New Inlogic Games Partnership
Inlogic Games and Bidstack’s collaboration in-game advertising on Soccer Cup 2020 was featured in Adtech Daily. Bidstack, the leading in-game advertising platform has announced a new partnership with Inlogic Games for the popular Android and iOS game, Soccer Cup 2020. The agreement will see unintrusive, native and brand-safe ads delivered into the title and will enable Inlogic...
In the Press  |  October 5, 2020
The Drum: Bidstack hit the back of the net with new Inlogic Games Partnership
The new partnership between Inlogic Games and Bidstack on Soccer Cup 2020 was featured in The Drum in October 2020. Bidstack, the leading in-game advertising platform has announced a new partnership with Inlogic Games for the popular Android and iOS game, Soccer Cup 2020. The agreement will see unintrusive, native and brand-safe ads delivered into the title...
In the Press  |  October 5, 2020
ExchangeWire: Bidstack Hit the Back of the Net with New Inlogic Games Partnership
ExchangeWire wrote a piece on the latest collaboration between Bidstack and Inlogic Games on Soccer Cup 2020 for in-game advertising. Bidstack, the leading in-game advertising platform has announced a new partnership with Inlogic Games for the popular Android and iOS game, Soccer Cup 2020. The agreement will see unintrusive, native and brand-safe ads delivered into the title...
In the Press  |  October 5, 2020
The Gaming Economy: Bidstack Partners with Inlogic Games
The Gaming Economy published an article on Bidstack’s latest partnership with Inlogic Games. Leading in-game advertising platform Bidstack has announced a new partnership with Inlogic Games for the popular Android and iOS game, Soccer Cup 2020. The agreement will see unintrusive, native and brand-safe ads delivered into the title and will enable Inlogic Games to efficiently monetise natural advertising...
In the Press  |  October 5, 2020
Gamasutra: Bidstack hit the back of the net with new Inlogic Games Partnership
Gamasutra covered Bidstack’s news on the collaboration with Inlogic Games for in-game advertising. Bidstack, the leading in-game advertising platform has announced a new partnership with Inlogic Games for the popular Android and iOS game, Soccer Cup 2020. The agreement will see unintrusive, native and brand-safe ads delivered into the title and will enable Inlogic Games to efficiently...
In the Press  |  September 25, 2020
PocketGamer.biz: Bidstack teams up with Nautilus Mobile for Real Cricket 20 ads
PocketGamer.biz wrote an article about the Bidstack and Nautilus partnership on Real Cricket 20. In-game ads firm Bidstack has teamed up with Real Cricket creator Nautilus Mobile for a new advertising partnership. As part of the agreement, Bidstack will design non-intrusive ads that will be integrated into the in-game environment in Real Cricket 20. Through the design, Nautilus will...
In the Press  |  September 25, 2020
The Gaming Economy: Bidstack Partners with Nautilus Mobile
The Gaming Economy wrote a piece about Bidstack’s latest partnership, Nautilus. Bidstack, a leading in-game advertising platform, and Nautilus Mobile, creators of the hugely popular Real Cricket series have announced a new and exclusive in-game advertising partnership. Bidstack will deliver contextually relevant, realistic and unintrusive ads designed to fit seamlessly into the in-game environment in Real Cricket...
In the Press  |  September 25, 2020
The Drum: Howzat! Bidstack partners with Nautilus Mobile on Real Cricket 20
The Drum covered the news about Bidstack’s latest partnership with Real Cricket™ franchise publisher, Nautilus. Bidstack, the leading in-game advertising platform, and Nautilus Mobile, creators of the hugely popular Real Cricket™ series have announced a new and exclusive in-game advertising partnership. Bidstack will deliver contextually relevant, realistic and unintrusive ads designed to fit seamlessly into the...
In the Press  |  September 25, 2020
ExchangeWire: Howzat! Bidstack partners with Nautilus Mobile
ExchangeWire covered the Bidstack news about partnering with Nautilus on their latest title from the Real Cricket™ franchise, Real Cricket 20. Bidstack, the leading in-game advertising platform, and Nautilus Mobile, creators of the hugely popular Real Cricket™ series have announced a new and exclusive in-game advertising partnership. Bidstack will deliver contextually relevant, realistic and unintrusive ads designed...
In the Press  |  September 9, 2020
Gamasutra: Andy Curran steps into CEO role at Pubguard, with Alan Ngai joining as COO
Gamasutra covered Bidstack’s news around Pubguard’s new appointments to the c-suite team. London, UK, 9th September – Pubguard, the malvertising and ad quality platform and a subsidiary of leading in-game advertising platform Bidstack Group (LSE:BIDS), has announced the appointment of Andy Curran as CEO and Alan Ngai as COO.   As CEO of Pubguard, Andy Curran will focus on positioning the...
In the Press  |  September 4, 2020
Pocket Gamer: Ad fraud platform Pubguard appoints Andy Curran as its new CEO
Pocket Gamer’s Kayleigh Partleton wrote a piece on the new c-suite Pubguard appointments. Ad fraud platform Pubguard appoints Andy Curran as its new CEO Bidstack-owned anti-malvertising and ad platform Pubguard has appointed Andy Curran as its new CEO. Before taking the chief exec role, Curran was the head of growth at Bidstack, where he was...
In the Press  |  September 2, 2020
Mobile Marketing: Movers and Shakers
Mobile Marketing wrote about the newest Pubguard appointments in their latest Movers and Shakers article. Pubguard appoints Curran and Ngai to leadership roles Andy Curran has been named Chief Executive Officer and Alan Ngai as Chief Operating Officer at Pubguard, a malvertising platform subsidiary of Bidstack. Curran will focus on positioning the company as the...
In the Press  |  September 1, 2020
Video Ad News: What Are the Next Big Opportunities for Ad Tech?
We enjoyed this overview of the biggest upcoming opportunities in ad tech from Tim Cross at Video Ad News. It's great to see AAA gaming, in-game advertising and Bidstack mentioned as a part of the list of exciting new opportunities in the space.
In the Press  |  July 10, 2020
Video Ad News: Convergence 2.0: Gaming and Video are more entwined than ever before
Bidstack CEO, James Draper, spoke to Video Ad News’ Tim Cross about the progression of cloud gaming and how it could add a different dimension to gaming all together with interactivity in live stream. User-generated live streaming has had an exceptionally close relationship with gaming communities for as long as live streaming has existed. Justin.TV,...
In the Press  |  May 18, 2020
MediaTel: Level up your ads: Why brands are getting into gaming
Bidstack’s Marketing Director, Vanessa Goff-Yu and CRO, Lewis Sherlock, takes a closer look with Mediatel as to why more and more brands are getting into gaming. What is it about the gaming industry that’s got advertiser’s attention? Is it the $3bn spend on in-game advertising in the US, or is it more people are watching...
In the Press  |  May 15, 2020
MCV: Issue 957 – May 2020
Bidstack’s VP Gaming, Charlotte Cook talks to MCV’s editor Seth Barton about the DCMS’ ‘Stay Home, Save Lives’ campaign done in partnership with Codemasters, the good that in-game advertising has done during the COVID-19 lockdown and the potential this new revenue stream can offer for game developers. ‘Stay Home, Save Lives’ has been the message...
In the Press  |  May 12, 2020
BusinessCloud: How Bidstack is placing Coronavirus messaging into video games
Bidstack CEO, James Draper spoke to BusinessCloud’s Alistair Hardaker to talk about the uptake of in-game advertising, the impact gaming has had on society and how advertisers’ perception of gaming is starting to change. Bidstack’s proposition is ingeniously simple – if today’s games are realistic enough to simulate the billboards and pitch-side ads we see...
In the Press  |  April 23, 2020
ExchangeWire: Marketing Spend Has Fallen, But There’s Room for Optimism: Q1 2020 IPA Bellwether Report
Exchangewire asked industry leaders from the advertising community, including IAA’s VP Marketing Fran Cowan, Group M Digital UK’s MD Paul Rowlinson and Bidstack CEO, James Draper, on their opinions and thoughts on the latest IPA Bellweather Report released in April 2020. Gaming offers a bright spot in bleak times The report provides an unsurprising outlook for...
In the Press  |  April 23, 2020
Mobile Marketing: IPA Q1 2020 Bellwether Report – Industry Reaction
James Draper, CEO of Bidstack, shared his thoughts with Mobile Marketing on the latest IPA Q1 2020 Bellweather Report. “The report provides an unsurprising outlook for the media industry, as marketing budgets shrink and brands shy away from the limelight. However, we can be optimistic for the economic recovery predicted for 2021 and, in the...
In the Press  |  April 22, 2020
netimperative: IPA Bellweather Report – Marketing budgets drop at fastest rate since last recession amid Covid-19 crisis
Bidstack CEO, James Draper commented on the latest results published in the April 2020 version of the IPA Bellweather Report. The coronavirus pandemic has led to cuts to all forms of marketing activity in the UK, dropping 6.1% overall, but marketers are being urged to think twice before pulling spend, according to the latest IPA...
In the Press  |  April 16, 2020
TheGamingEconomy: The Video Games Industry on Coronavirus
TheGamingEconomy spoke to several industry leaders from gaming and advertising, including Bidstack’s CEO, James Draper, on the impact gaming has experience since the outbreak. Like the vast majority of industries across the globe, the ongoing outbreak of the Covid-19 coronavirus has had a monumental impact upon the video games sector. TheGamingEconomy has invited thought leaders from...
In the Press  |  April 14, 2020
CNBC: Here’s how our digital lives might look in a post-pandemic world
Bidstack CEO, James Draper, was asked by CNBC’s Lucy Handley on how our post COVID-19 lives will change and what our digital lives might look like. As millions get used to the new normal of lockdown life, our digital lives may never be the same again. From video conference calls with family, watching as kids...
In the Press  |  April 6, 2020
Forbes: How British Developers Are Sending The ‘Stay At Home’ Coronavirus Message To Gamers
Codemasters worked with their partners, Bidstack to deliver ‘Stay Home, Save Lives’ message in DiRT Rally 2.0 title. A trio of U.K. developers has committed to combating COVID-19 by adding in-game adverts that provide coronavirus safety advice, in line with wider government messaging. The move is being made by Rebellion, Codemasters and Activision-Blizzard’s freemium mobile...
In the Press  |  April 6, 2020
BBC: Coronavirus: Video games add ‘stay at home’ Covid-19 adverts
Bidstack partners, Codemasters worked with the in-game advertising platform to deliver government health message in in-game environment. Three of the UK’s leading video games developers are to display coronavirus safety advice within their titles. Candy Crush Saga, Dirt Rally 2.0 and Sniper Elite 4 are among the games that will feature the messaging. The initial...
In the Press  |  April 6, 2020
Gov.uk: Government and video games industry join forces in fight against coronavirus
Codemasters BAFTA nominated title, DiRT Rally 2.0 are one of three titles to display coronavirus safety advice within their games. Through their partnership with Bidstack, Codemasters are able to leverage Bidstack’s in-game advertising technology to geographically target gamers with the ‘Stay Home, Save Lives’ message – in real time. The message is being displayed in...
In the Press  |  April 6, 2020
Gamasutra:UK Government enlists game developers to push ‘Stay Home, Save Lives’ messaging
Codemasters worked with Bidstack to deliver ‘Stay Home, Save Lives’ message to DiRT Rally 2.0 gamers. The UK Government has partnered with a handful of game developers to encourage people in the country to stay indoors and slow the spread of COVID-19. Companies like King, Codemasters, and Rebellion have all agreed to add essential health messaging to...
In the Press  |  April 6, 2020
Autosport: Codemasters adds “Stay Home Save Lives” messaging into rally game
Codemasters joined teamed up with in-game advertising platform, Bidstack to deliver ‘Stay Home, Save Lives’ message in their BAFTA nominated title, DiRT Rally 2.0. Codemasters has added “Stay Home Save Lives” messages to its DiRT Rally 2.0 game in an effort to increase public safety amid the coronavirus crisis. With almost 48,000 COVID-19 cases in...
In the Press  |  April 6, 2020
MCV:Government and video games industry join forces to stop coronavirus spread
Together with Bidstack, Codemasters utilised their BAFTA nominated title, DiRT Rally 2.0 to geotarget gamers with UK government health message ‘Stay Home, Save Lives’. The Department for Digital, Culture, Media and Sport has partnered with some the UK’s leading video game companies to reinforce the government’s ‘Stay At Home, Save Lives’ instruction in some of their...
In the Press  |  April 6, 2020
inews: Coronavirus: ‘Stay at Home’ warnings added to some of the UK’s biggest video games
Leveraging Bidstack’s in-game advertising technology, BAFTA nominated Codemasters’ title, DiRT Rally 2.0 are one a handful of titles to display coronavirus safety advice to gamers around the world. Government messaging urging the public to stay at home will start appearing in some of the UK’s most popular video games as people are urged to stay...
In the Press  |  April 6, 2020
Playstation Lifestyle: DiRT Rally 2.0 and Other Games from UK-Based Devs to Display Coronavirus Safety Ads
Award winning game publisher, Codemasters, worked with in-game advertising platform, Bidstack, to deliver ‘Stay Home, Save Lives’ message in DiRT 2.0. A few UK-based game studios are displaying coronavirus safety ads in their titles. One theme centers on “Stay home. Save lives.” Three studios are taking part in the initiative, including Codemasters, Rebellion, and King....
In the Press  |  April 6, 2020
Motorsport.com: Codemasters adds coronavirus message into DiRT Rally 2.0
Codemasters has added “Stay Home Save Lives” messages to its DiRT Rally 2.0 game, with the help from in-game advertising partners, Bidstack, in an effort to increase public safety amid the coronavirus crisis. With almost 48,000 COVID-19 cases in the UK, the government has reinforced its instruction for all citizens to stay at home aside...
In the Press  |  March 26, 2020
ExchangeWire: Advertising Vs Coronavirus: Part One – Ad Tech
Lewis Hadley, Head of Insights and Digital Marketing, spoke to ExchangeWire about the gaming trends that have arisen since COVID-19 broke out globally. Surges in gaming offers a new avenue for brands The general public are being encouraged to self-isolate and work from home in a number of areas at the moment and many of...
In the Press  |  March 18, 2020
The Drum: In-game advertising: The dawn of a new ad category
Bidstack CEO, James Draper, wrote a piece for The Drum around why in-game advertising signifies the dawn of a new advertising category. In this article he talks about the opportunity this emerging channel has for the advertising industry and why now is the time for brands to get in the game. Hardly a week goes...
In the Press  |  March 12, 2020
ExchangeWire: MG Motor UK Makes In-Game Advertising Play in DiRT Rally 2.0, with Bidstack & TMWI
ExchangeWire wrote a piece on an advertising first: MG Motors UK becoming the first automative brand to activate in Codemasters DiRT Rally 2.0, in real time through native in-game advertising, thanks for the collaboration between Bidstack, TMWI and Codemasters. MG Motor UK has become the first automotive manufacturer to champion in-game advertising in real-time. Working...
In the Press  |  March 12, 2020
MarTech Series: MG Motor UK Makes Play for In-Game Advertising in DiRT Rally 2.0, in Collaboration With Bidstack, Codemasters and tmwi
MarTech Series covered Bidstack, Codemasters and TMWI’s news about an industry first campaign: MG Motors UK being the first automative brand to go live in really time in Codemasters’ DiRT Rally 2.0. MG Motor UK has become the first automotive manufacturer to champion in-game advertising in real-time. Working with leading native in-game advertising provider Bidstack and...
In the Press  |  February 13, 2020
City AM: Who’s switching jobs at Saatchi & Saatchi, Bidstack and Vortexa?
City AM covered Bidstack announcement of former Playstation chief, Andrew House, joining Bidstack’s Advisory Board. Bidstack In-game advertising group Bidstack has announced the appointment of Andrew House to its advisory committee. Andrew has extensive experience in the field and began working with Sony when he joined its international PR team in Tokyo in 1990. Five...
In the Press  |  February 12, 2020
PocketGamer: Former PlayStation boss Andrew House joins in-game ads firm Bidstack’s advisory board
Kayleigh Partleton, staff writer at PocketGamer published a piece on Bidstack’s recent news about former Playstation boss, Andrew House, joining Bidstack as an advisory board member. Former Sony Interactive Entertainment CEO Andrew House has joined Bidstack as member of its advisory board. In 1990, House began his career with Sony as part of the PR team in...
In the Press  |  February 12, 2020
MCV: Andrew House joins advisory board of in-game advertising firm Bidstack
MCV covered Bidstack’s news of their latest addition to the advisory board, driving force behind Playstation 4, Andrew House. Former PlayStation chief Andrew House has joined in-game advertising platform Bidstack’s advisory board. House – who started his career with Sony in its Tokyo PR team in 1990 before going on to serve as CMO, co-CEO...
In the Press  |  February 12, 2020
ExchangeWire: Former PlayStation Chief Andrew House Joins Bidstack Advisory Board
ExchangeWire published Bidstack’s recent news of Former Playstation Chief, Andrew House, addition to the Bidstack Advisory Board. Bidstack, the in-game advertising platform, is excited to announce a new appointment to its influential Advisory Board – Andrew House, former President, CEO and Chairman of Sony Interactive Entertainment (SIE). House started his career with Sony in its...
In the Press  |  February 4, 2020
Creativepool: 11 digital marketing trends to watch in 2020
James Draper, Bidstack CEO spoke to Caroline Burgess-Pike of Creativepool to talk about what marketing trends to look out for in 2020. Esports means serious business “If there were any doubts remaining about the status of esports in mainstream culture, 2019 has quelled them. This year we witnessed the largest esports events to date, including...
In the Press  |  January 15, 2020
ExchangeWire: IPA Bellwether Report Q4 2019: Return to Marketing Budget Growth
Francesco Petruzzelli, Bidstack’s CTO spoke to ExchangeWire about IPA’s recently release of the Q4 2019 Bellwether Report. Experiment in flourishing sectors “With political uncertainty fading, at least temporarily, after the recent General Election, it is heartening to find that businesses are once again looking to invest and spend in advertising. But if companies wish to...
In the Press  |  December 19, 2019
AIThority: Bidstack’s £10 Million Trade Deal Signals the Dawn of a New AD Category
AIThority reported that Bidstack has entered into a £10m trade deal that represents the first-ever major investment from an agency group into in-game advertising.  Bidstack has been trailblazing the in-game ad category since it was listed on the London Stock Exchange in 2018 becoming the first crowdfunded gaming company to go public. Since its arrival on...
In the Press  |  December 18, 2019
ExchangeWire Predictions 2020: In-Game Advertising
Just before Christmas, ExchangeWire asked James Draper, Bidstack CEO, what his 2020 prediction for media would be. As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today...
In the Press  |  December 18, 2019
The Gaming Economy: Predictions 2020: In-Game Advertising
As the decade draws to a close, ExchangeWire and TheGamingEconomy invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is in-game advertising, where marketers are increasingly realising the value in the medium as a result...
In the Press  |  December 12, 2019
The Drum: More advertisers will ‘get’ gaming in 2020
Francesco Petruzzelli, Bidstack CTO, wrote an article for The Drum on his predictions for 2020. At this year’s Xaxis Deviate EMEA event, the audience (mainly made up of brands and advertisers) participated in a quick poll to find out how regularly they played games. An astounding one third of the audience said that they didn’t play games...
In the Press  |  November 7, 2019
ExchangeWire: Bidstack Sponsors NFG’s FIFA 20 KIT
Bidstack, the in-game advertising platform, has today announced its sponsorship of NFG Esports’ kits for the FIFA 2020 season. The deal will run for the lifespan of the game and the new branded kits will be worn by the team’s players in-game, when they stream gameplay online and at tournaments, as well as during official events. Players...
In the Press  |  November 6, 2019
Shots: Get creative: levelling up your in-game advertising
James Draper, Bidstack CEO, wrote a piece for Shots giving advertisers advice on how to level up their in-game advertising strategies. Advertisers aren’t oblivious to the rising importance of gaming. They’re aware that player numbers are growing (currently estimated at 2.2 billion), as is the global market, with overall value set to hit $300 billion by 2025. But this...
In the Press  |  October 23, 2019
The impact of 5G in the gaming world
Bidstack was recently included in a piece written by Troels Ringsted, Senior Research Lead at Verizon Media’s Ryot Nordics for Mobile Marketing on how 5G will change the world of gaming. With the recent (official) announcement that we will see a new PlayStation 5 from Sony that will allow significantly faster downloads, load times and...
In the Press  |  October 22, 2019
My Digital Hero – Simon Gosling, CMO, in New Digital Age
New Digital Age asked some of the industry’s leading figures to nominate their digital hero and to explain what’s so special about them. Simon Gosling has over 25-years’ experience in the industry, joining Bidstack in 2019 as CMO. Previously he was Futurist at Unruly, and CEO of Happy Finish, where he oversaw the development of its VR/AR department. Who...
In the Press  |  October 21, 2019
BDaily News: This week’s London appointments
In-game advertising platform Bidstack has appointed Nina Mackie as Senior Director of Global Agency Partnerships and Charlotte Cook as Account Director of games. Read more of the article from BDaily here
In the Press  |  October 21, 2019
Simon Gosling: Why every marketer needs to understand gaming
Any brand Marketing Director or agency Creative Director worth their salt should be able answer these simple pop-quiz culture questions, (or at least get close!): Music – Who are the year’s 3 most followed artists on Spotify. 1. Ed Sheeran, 2. Drake, 3. Ariana Grande. Film – What are the 3 biggest grossing movies so...
In the Press  |  October 16, 2019
Campaign: Movers and Shakers – Diageo, the7stars, AnalogFolk, DAN, Mindshare and more
In-game ad platform Bidstack has appointed Nina Mackie and Charlotte Cook as Senior Director of Global Agency Partnerships and Account Director of Games respectively. To read more of this article from Campaign, please click here.
In the Press  |  October 15, 2019
The Drum: People on the move including Subway, Uber and Hostelworld
Bidstack has announced two new hires to its UK operation. Nina Mackie and Charlotte Cook will be joining the London HQ as senior director of global agency partnerships and account director of games respectively. To read this article from the Drum and more, click here.
In the Press  |  October 9, 2019
PocketGamer.biz: Monetizer Mavens on what went wrong for Mario Kart Tour
Rob Dagwell of the Bidstack’s Commercial Development Team recently spoke to PocketGamer.Biz to talk about Mario Kart Tour and how the current monetization strategy sat with the industry. If you have the opportunity to bring a game to one of the most popular platforms in the world without disrupting or with little negative impact to...
In the Press  |  October 9, 2019
Mediatel: Marketers expect to see gaming become its own media channel
From next year, the ad industry may see gaming emerge as a new, independent media channel, industry experts have predicted. Kay Taylor, Global Innovation and Partnerships Manager at Mindshare, Peter Jacobs, Client Partner, global at Dentsu Aegis Network, Adam Lynch, Senior Manager Operations at F1 and Lewis Sherlock, VP Sales at Bidstack discussed this topic...
In the Press  |  October 9, 2019
SalesTech Star: Bidstack Reaches New Checkpoint With Latest Senior Hires
Bidstack, the in-game advertising platform is excited to announce two new appointments – Nina Mackie, Senior Director of Global Agency Partnerships and Charlotte Cook, Account Director of Games. To read more of the article from Sales Tech Star, click here.
Blog  |  September 27, 2019 |  < 1 min read
MarTech Series: In-Game Ads Needn’t Be Disruptive
James Draper, Bidstack CEO explained to MarTech Series why in-game ads don’t have to be intrusive nor disrupt the gaming experience for the player.  Gamers don’t like it when advertising gets in the way of play, as illustrated by the furore around the unskippable ads recently introduced to NBA 2K19’s loading screen. Many game developers aren’t keen...
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James Draper

In the Press  |  August 13, 2019
WARC: Native in-game ads will future proof digital advertising
James Draper, Bidstack CEO, spoke to WARC about how in-game advertising brings the scale of mass-media exposure without ruining playing experiences. In the last 12 months, the popularity of esports has gone through the roof with viewing figures now surpassing both F1 and the 2019 Superbowl. With this continual rise, we are seeing advertisers starting to...
In the Press  |  July 17, 2019
Mobile Marketing: Industry reacts: Q2 2019 IPA Bellwether Report
James Draper, CEO of Bidstack, recently spoke to Mobile Marketing to give his views on the Q2 2019 IPA Bellwether Report and where Bidstack stand with the current market projections. As marketing budgets stagnate and industry confidence wanes in times of uncertainty, marketers are looking for new avenues to reach audiences and boost brand awareness....
In the Press  |  July 2, 2019
Gamasutra: E3 2019: The Cloud is Gaming’s New Frontier
Rob Dagwell from Bidstack’s Commercial Development team, gave his views on cloud gaming and what E3 delivered at this year’s event.  The details of Google’s Stadia platform which were released ahead of this year’s E3,  set the scene for another instalment of gaming’s biggest gathering. Alongside cameos from Hollywood A listers such as Keanu Reeves, Jack Black...
In the Press  |  June 24, 2019
Creativepool: Talking Cannes Lions 2019: Key themes from this year’s festival
Bidstack CEO, James Draper spoke to Creativepool about his view on this year’s Cannes Lion Festival.  It was refreshing to see the growing presence of gaming and esports companies at Cannes Lions this year – best illustrated by Activision Blizzard pitching its tent at the Palais des Festivals. It is no big surprise however, as...

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