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Bidstack News  |  May 19, 2020
The Bidstack Bulletin : 19th May 2020

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

Want to keep up to date with Bidstack Bulletin? Click here to subscribe

Unreal Engine 5 tech demo uses 'film-quality' assets, runs on today's hardware

The Unreal Engine 5 is releasing next year, and Epic Games has a new PlayStation 5 tech demo called Lumen in the Land of Nanite to show it off. The unveiling created quite a splash in the world of gaming and received a lot of hype last week. A preview of the Unreal Engine 5 will be out in early 2021, with the full release coming late in the year.

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MCV/Develop: It’s IN the game

Bidstack’s VP of Gaming, Charlotte Cook, talked to MCV/Develop’s editor Seth Barton about how in-game advertising can be used for the good of society. She discussed the DCMS ‘Stay Home, Save Lives’ campaign which was delivered in partnership with Codemasters, the good that in-game advertising has done during the lockdown and the potential this new revenue stream can offer to game developers.

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Grand Theft Auto free download crashes Epic Games store

In January 2020, Epic Games planned to give away free games every week for a whole year. The games are available for PCs and Macs. This week’s 'mystery game' was Grand Theft Auto V (GTA V) and within minutes of making the game free, the swell of demand caused the site to crash. The crash lasted several hours and seemed to also affect other Epic Games titles such as Fortnite and Battle Breakers.

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How Bidstack is placing Coronavirus messaging into video games

Bidstack’s CEO, James Draper, spoke to the team at Business Cloud about how in-game ads can deliver important messages to gamers and help to make a difference during the lockdown. He also focuses on the importance of complimenting and enhancing gameplay with ads that are not intrusive to the gaming experience.

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With sports in lockdown, does COVID-19 herald the victory of video gaming?

In this week’s edition of the World Economics Forum’s podcast, ‘World Vs Virus’ experts explore the boost the Coronavirus has given to gaming and esports, the concept of esports challenging traditional sports and the accelerated growth of what is already the world’s biggest entertainment sector.

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Logitech G’s podcast ‘Changing the Space’ delves into in-game advertising

Bidtack’s Nina Mackie (Senior Director - Global Agency Partnerships) and Rob Dagwell (Commercial Operations Manager) joined Logitech G’s Changing The Space podcast to discuss the future of in-game advertising and the opportunity for brands.

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More from Bidstack
In the Press  |  April 6, 2020
Playstation Lifestyle: DiRT Rally 2.0 and Other Games from UK-Based Devs to Display Coronavirus Safety Ads
Award winning game publisher, Codemasters, worked with in-game advertising platform, Bidstack, to deliver ‘Stay Home, Save Lives’ message in DiRT 2.0. A few UK-based game studios are displaying coronavirus safety ads in their titles. One theme centers on “Stay home. Save lives.” Three studios are taking part in the initiative, including Codemasters, Rebellion, and King....
In the Press  |  April 23, 2020
Mobile Marketing: IPA Q1 2020 Bellwether Report – Industry Reaction
James Draper, CEO of Bidstack, shared his thoughts with Mobile Marketing on the latest IPA Q1 2020 Bellweather Report. “The report provides an unsurprising outlook for the media industry, as marketing budgets shrink and brands shy away from the limelight. However, we can be optimistic for the economic recovery predicted for 2021 and, in the...
In the Press  |  March 18, 2020
The Drum: In-game advertising: The dawn of a new ad category
Bidstack CEO, James Draper, wrote a piece for The Drum around why in-game advertising signifies the dawn of a new advertising category. In this article he talks about the opportunity this emerging channel has for the advertising industry and why now is the time for brands to get in the game. Hardly a week goes...

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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