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In the Press  |  February 12, 2020
ExchangeWire: Former PlayStation Chief Andrew House Joins Bidstack Advisory Board

ExchangeWire published Bidstack’s recent news of Former Playstation Chief, Andrew House, addition to the Bidstack Advisory Board.

Bidstack, the in-game advertising platform, is excited to announce a new appointment to its influential Advisory Board – Andrew House, former President, CEO and Chairman of Sony Interactive Entertainment (SIE).

House started his career with Sony in its Tokyo PR team in 1990. He served as CMO between 2005-2009, and then went on to serve as the co-CEO, then CEO of Sony Computer Entertainment Europe, before becoming Group CEO between 2013-2017.

House is credited with helping Sony’s PlayStation reach a mainstream audience, and was responsible for driving the record-breaking launch of the PS4 in 2013. With 106 million units sold worldwide, PS4 outsold many home game consoles including Microsoft Xbox 360, Nintendo Wii and Switch.

To read the full article, please click here

More from Bidstack
In the Press  |  October 16, 2019
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In-game ad platform Bidstack has appointed Nina Mackie and Charlotte Cook as Senior Director of Global Agency Partnerships and Account Director of Games respectively. To read more of this article from Campaign, please click here.
In the Press  |  April 14, 2020
CNBC: Here’s how our digital lives might look in a post-pandemic world
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Blog  |  March 8, 2019 |  4 min read
Women and Gaming – 5 Key Stats
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Lewis Hadley

Lewis Hadley

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