In the Press
February 12, 2020
ExchangeWire: Former PlayStation Chief Andrew House Joins Bidstack Advisory Board
ExchangeWire published Bidstack’s recent news of Former Playstation Chief, Andrew House, addition to the Bidstack Advisory Board.
Bidstack, the in-game advertising platform, is excited to announce a new appointment to its influential Advisory Board – Andrew House, former President, CEO and Chairman of Sony Interactive Entertainment (SIE).
House started his career with Sony in its Tokyo PR team in 1990. He served as CMO between 2005-2009, and then went on to serve as the co-CEO, then CEO of Sony Computer Entertainment Europe, before becoming Group CEO between 2013-2017.
House is credited with helping Sony’s PlayStation reach a mainstream audience, and was responsible for driving the record-breaking launch of the PS4 in 2013. With 106 million units sold worldwide, PS4 outsold many home game consoles including Microsoft Xbox 360, Nintendo Wii and Switch.
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In the Press
April 14, 2020
CNBC: Here’s how our digital lives might look in a post-pandemic world
Bidstack CEO, James Draper, was asked by CNBC’s Lucy Handley on how our post COVID-19 lives will change and what our digital lives might look like. As millions get used to the new normal of lockdown life, our digital lives may never be the same again. From video conference calls with family, watching as kids...
March 8, 2019
4 min read
Women and Gaming – 5 Key Stats
In the minds of many, the world of gaming and esports is still very much a man’s world. But whilst we may have become familiar with well-trodden tropes about gaming being the preserve of young men and “geeks”, they don’t accurately reflect the gaming space in 2019. The demographic of gamers has changed dramatically in...