Contact

Sign Up to our SDK

Blog  |  August 8, 2019 |  < 1 min read
The Drum: Why gaming will be advertising’s next key channel
James Draper

James Draper

James Draper, Bidstack CEO, shared his thoughts with The Drum on adland and how gaming and esports will change the industry for the better.

Gaming has been on the radar of advertisers for some time, but it seems to have become a more intriguing prospect in the collective consciousness of the industry over the past year or so. This may be down to technological advances that enable better quality, immersive advertising in-game or a wider reflection of the gaming market’s size, which is expected to reach more than $152bn this year.

High-profile brand activations within games such as Fortnite, the rise of influencers and increasing celebrity involvement in gaming have all propelled the industry into the limelight, but it has been a part of mainstream culture for years and comfortably outstrips both film and music in terms of revenue.

Recently the proliferation of streaming services such as Twitch and the popularity of video game content on YouTube has grabbed the attention of many advertisers. However, the launch of cloud-gaming platforms such as Google Stadia and Microsoft’s xCloud later this year are likely to represent an inflection point where brands start to view gaming as an important marketing channel that will be a part of their plans.

Read more of the article here

More from Bidstack
In the Press  |  July 10, 2020
Video Ad News: Convergence 2.0: Gaming and Video are more entwined than ever before
Bidstack CEO, James Draper, spoke to Video Ad News’ Tim Cross about the progression of cloud gaming and how it could add a different dimension to gaming all together with interactivity in live stream. User-generated live streaming has had an exceptionally close relationship with gaming communities for as long as live streaming has existed. Justin.TV,...
Bidstack News  |  June 16, 2020
The Bidstack Bulletin: 16th June 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here...
In the Press  |  February 4, 2020
Creativepool: 11 digital marketing trends to watch in 2020
James Draper, Bidstack CEO spoke to Caroline Burgess-Pike of Creativepool to talk about what marketing trends to look out for in 2020. Esports means serious business “If there were any doubts remaining about the status of esports in mainstream culture, 2019 has quelled them. This year we witnessed the largest esports events to date, including...

Subscribe to Bidstack Bulletin

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Subscribe
We take your privacy seriously, your details will not be shared with any third parties. Check out our privacy policy.