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Blog  |  August 8, 2019 |  < 1 min read
The Drum: Why gaming will be advertising’s next key channel
James Draper

James Draper

James Draper, Bidstack CEO, shared his thoughts with The Drum on adland and how gaming and esports will change the industry for the better.

Gaming has been on the radar of advertisers for some time, but it seems to have become a more intriguing prospect in the collective consciousness of the industry over the past year or so. This may be down to technological advances that enable better quality, immersive advertising in-game or a wider reflection of the gaming market’s size, which is expected to reach more than $152bn this year.

High-profile brand activations within games such as Fortnite, the rise of influencers and increasing celebrity involvement in gaming have all propelled the industry into the limelight, but it has been a part of mainstream culture for years and comfortably outstrips both film and music in terms of revenue.

Recently the proliferation of streaming services such as Twitch and the popularity of video game content on YouTube has grabbed the attention of many advertisers. However, the launch of cloud-gaming platforms such as Google Stadia and Microsoft’s xCloud later this year are likely to represent an inflection point where brands start to view gaming as an important marketing channel that will be a part of their plans.

Read more of the article here

More from Bidstack
Bidstack News  |  May 19, 2020
The Bidstack Bulletin : 19th May 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here...
Blog  |  June 30, 2020 |  4 min read
Establishing the framework for in-game advertising
Lockdown hasn’t just seen gaming and esports boost their mainstream status; it’s swiftly accelerated the advertising industry’s in-game evolution too. In just a few months, Steam has set and smashed multiple user records; reporting 22 million concurrent gamers at last count. Call of Duty’s Warzone racked up 60 million new users weeks after its launch....
Francesco Petruzzelli

Francesco Petruzzelli

In the Press  |  March 12, 2020
MarTech Series: MG Motor UK Makes Play for In-Game Advertising in DiRT Rally 2.0, in Collaboration With Bidstack, Codemasters and tmwi
MarTech Series covered Bidstack, Codemasters and TMWI’s news about an industry first campaign: MG Motors UK being the first automative brand to go live in really time in Codemasters’ DiRT Rally 2.0. MG Motor UK has become the first automotive manufacturer to champion in-game advertising in real-time. Working with leading native in-game advertising provider Bidstack and...

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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