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Blog  |  September 27, 2019 |  < 1 min read
MarTech Series: In-Game Ads Needn’t Be Disruptive
James Draper

James Draper

James Draper, Bidstack CEO explained to MarTech Series why in-game ads don’t have to be intrusive nor disrupt the gaming experience for the player. 

Gamers don’t like it when advertising gets in the way of play, as illustrated by the furore around the unskippable ads recently introduced to NBA 2K19’s loading screen.

Many game developers aren’t keen on disruptive Digital Advertising either. They work hard to create incredible gaming experiences and understandably don’t want them spoilt by intrusive, ugly, and unnatural ads. Yet advertising provides an essential revenue stream that allows developers to keep producing creative and innovative games for tomorrow’s players.

This steady source of revenue is especially important at a time when increased regulation in the form of the Loot Box Bill may potentially put a squeeze on other types of income. Paid for extras — such as merchandise, in-game currencies and downloadable items — have always been monetization staples for game developers. In 2010, Farmville was making $150 million a year from in-game purchases. But rising criticism of expensive add-ons and random chance loot buys is leading the industry to explore other ways of bringing in the dollars.

Read more of the article here.

More from Bidstack
Bidstack News  |  August 30, 2019
Bidstack continues to up their game on programmatic trading with new The Trade Desk partnership
Bidstack continues to up their game on programmatic trading with new The Trade Desk partnership.   In-game advertising platform Bidstack Group plc (AIM: BIDS.L) continues to build strong partnerships in the digital advertising space and today proudly announces their new collaboration with globally recognised The Trade DeskTM (Nasdaq: TTD), to bolster their programmatic offering for...
Blog  |  October 21, 2019 |  4 min read
5 Reasons Why Advertisers Are Embracing In-Game Advertising
The gaming industry is a hub of innovation and is  worth more than the film and music industries combined. It now accounts for  more than half of the UK’s entertainment market. However, despite the obvious successes of the industry it has often been overlooked by advertisers as a marketing channel. Bidstack connects brands with game...
Lewis Hadley

Lewis Hadley

In the Press  |  December 19, 2019
AIThority: Bidstack’s £10 Million Trade Deal Signals the Dawn of a New AD Category
AIThority reported that Bidstack has entered into a £10m trade deal that represents the first-ever major investment from an agency group into in-game advertising.  Bidstack has been trailblazing the in-game ad category since it was listed on the London Stock Exchange in 2018 becoming the first crowdfunded gaming company to go public. Since its arrival on...

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