September 27, 2019
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MarTech Series: In-Game Ads Needn’t Be Disruptive
James Draper, Bidstack CEO explained to MarTech Series why in-game ads don’t have to be intrusive nor disrupt the gaming experience for the player.
Gamers don’t like it when advertising gets in the way of play, as illustrated by the furore around the unskippable ads recently introduced to NBA 2K19’s loading screen.
Many game developers aren’t keen on disruptive Digital Advertising either. They work hard to create incredible gaming experiences and understandably don’t want them spoilt by intrusive, ugly, and unnatural ads. Yet advertising provides an essential revenue stream that allows developers to keep producing creative and innovative games for tomorrow’s players.
This steady source of revenue is especially important at a time when increased regulation in the form of the Loot Box Bill may potentially put a squeeze on other types of income. Paid for extras — such as merchandise, in-game currencies and downloadable items — have always been monetization staples for game developers. In 2010, Farmville was making $150 million a year from in-game purchases. But rising criticism of expensive add-ons and random chance loot buys is leading the industry to explore other ways of bringing in the dollars.
Read more of the article here.
Talks & Events
March 27, 2019
Guildford Games 2019 x Bidstack
Bidstack’s Rob Dagwell of the Commercial Development team and Vanessa Yu from the Marketing team attended this year’s Guildford Games to see how both the gaming and the local community in Guildford were aiming to become the #HollywoodOfGames
In the Press
February 13, 2020
City AM: Who’s switching jobs at Saatchi & Saatchi, Bidstack and Vortexa?
City AM covered Bidstack announcement of former Playstation chief, Andrew House, joining Bidstack’s Advisory Board. Bidstack In-game advertising group Bidstack has announced the appointment of Andrew House to its advisory committee. Andrew has extensive experience in the field and began working with Sony when he joined its international PR team in Tokyo in 1990. Five...
In the Press
February 12, 2020
ExchangeWire: Former PlayStation Chief Andrew House Joins Bidstack Advisory Board
ExchangeWire published Bidstack’s recent news of Former Playstation Chief, Andrew House, addition to the Bidstack Advisory Board. Bidstack, the in-game advertising platform, is excited to announce a new appointment to its influential Advisory Board – Andrew House, former President, CEO and Chairman of Sony Interactive Entertainment (SIE). House started his career with Sony in its...