Contact

Name*

First name

Last name

Email*

Subject*

Message*

All fields are required. We aim to respond within 2 - 3 days

Sign Up to our SDK

Name*

First name

Last name

Email*

Contact No.*

Company*

Position*

Company URL*

Select the platforms you use:*

All fields are required. We aim to respond within 48 hours

Blog  |  September 27, 2019 |  < 1 min read
MarTech Series: In-Game Ads Needn’t Be Disruptive
James Draper

James Draper

James Draper, Bidstack CEO explained to MarTech Series why in-game ads don’t have to be intrusive nor disrupt the gaming experience for the player. 

Gamers don’t like it when advertising gets in the way of play, as illustrated by the furore around the unskippable ads recently introduced to NBA 2K19’s loading screen.

Many game developers aren’t keen on disruptive Digital Advertising either. They work hard to create incredible gaming experiences and understandably don’t want them spoilt by intrusive, ugly, and unnatural ads. Yet advertising provides an essential revenue stream that allows developers to keep producing creative and innovative games for tomorrow’s players.

This steady source of revenue is especially important at a time when increased regulation in the form of the Loot Box Bill may potentially put a squeeze on other types of income. Paid for extras — such as merchandise, in-game currencies and downloadable items — have always been monetization staples for game developers. In 2010, Farmville was making $150 million a year from in-game purchases. But rising criticism of expensive add-ons and random chance loot buys is leading the industry to explore other ways of bringing in the dollars.

Read more of the article here.

More from Bidstack
In the Press  |  October 21, 2019
Simon Gosling: Why every marketer needs to understand gaming
Any brand Marketing Director or agency Creative Director worth their salt should be able answer these simple pop-quiz culture questions, (or at least get close!): Music – Who are the year’s 3 most followed artists on Spotify. 1. Ed Sheeran, 2. Drake, 3. Ariana Grande. Film – What are the 3 biggest grossing movies so...
Blog  |  October 22, 2019 |  4 min read
What Is In-Game Advertising?
Gaming has been on the radar of advertisers for some time, but it seems to have become a more intriguing prospect in the collective consciousness of the industry over the past year or so. This may be down to technological advances that enable better quality, immersive advertising in-game or a wider reflection of the gaming...
Lewis Hadley

Lewis Hadley

Bidstack News  |  August 13, 2020
Norwich City, BADU Sports and Bidstack form a unique alliance to give youngsters a sporting chance
Norwich City, the Championship football club, BADU Sports, the sports education organisation, and Bidstack, the leading in-game advertising platform, are proud to announce a three-way alliance that focuses on creating life-changing opportunities for young people from underrepresented backgrounds in the UK.  The alliance will see Bidstack supporting BADU Sports students with the opportunity to attend,...

Subscribe to Bidstack Bulletin

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Subscribe
We take your privacy seriously, your details will not be shared with any third parties. Check out our privacy policy.