July 2, 2019
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Gamasutra: E3 2019: The Cloud is Gaming’s New Frontier
Rob Dagwell from Bidstack’s Commercial Development team, gave his views on cloud gaming and what E3 delivered at this year’s event.
The details of Google’s Stadia platform which were released ahead of this year’s E3, set the scene for another instalment of gaming’s biggest gathering. Alongside cameos from Hollywood A listers such as Keanu Reeves, Jack Black and entrepreneur Elon Musk, E3 2019 gave us all a brief glimpse into the future of the industry.
This year, we saw Fornite bring its Battle Royale to life – Battle Bus included – and cinematic trailers that had us salivating about the upcoming Avengers title, Halo Infinite, and the Legend of Zelda: Breath of the Wild 2 to name just a few. In addition to that there were the much vaunted announcements about new super-charged consoles and cross-platform cloud gaming.
The Bidstack team headed out to L.A. for this year’s event and here are some of the key things we took away from the conference:
Read the full article here.
October 8, 2019
Bidstack reaches new checkpoint with latest senior hires
Nina Mackie and Charlotte Cook join London HQ as Senior Director of Global Agency Partnerships and Account Director of Games London, UK, 08 October 2019: Bidstack, the in-game advertising platform is excited to announce two new appointments – Nina Mackie, Senior Director, Global Agency Partnerships and Charlotte Cook, Account Director, Games. In the sales...
In the Press
December 19, 2019
AIThority: Bidstack’s £10 Million Trade Deal Signals the Dawn of a New AD Category
AIThority reported that Bidstack has entered into a £10m trade deal that represents the first-ever major investment from an agency group into in-game advertising. Bidstack has been trailblazing the in-game ad category since it was listed on the London Stock Exchange in 2018 becoming the first crowdfunded gaming company to go public. Since its arrival on...
In the Press
October 9, 2019
Mediatel: Marketers expect to see gaming become its own media channel
From next year, the ad industry may see gaming emerge as a new, independent media channel, industry experts have predicted. Kay Taylor, Global Innovation and Partnerships Manager at Mindshare, Peter Jacobs, Client Partner, global at Dentsu Aegis Network, Adam Lynch, Senior Manager Operations at F1 and Lewis Sherlock, VP Sales at Bidstack discussed this topic...