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In the Press  |  July 2, 2019
Gamasutra: E3 2019: The Cloud is Gaming’s New Frontier

Rob Dagwell from Bidstack’s Commercial Development team, gave his views on cloud gaming and what E3 delivered at this year’s event. 

The details of Google’s Stadia platform which were released ahead of this year’s E3,  set the scene for another instalment of gaming’s biggest gathering. Alongside cameos from Hollywood A listers such as Keanu Reeves, Jack Black and entrepreneur Elon Musk, E3 2019 gave us all a brief glimpse into the future of the industry.

This year, we saw Fornite bring its Battle Royale to life – Battle Bus included – and cinematic trailers that had us salivating about the upcoming Avengers title, Halo Infinite, and the Legend of Zelda: Breath of the Wild 2 to name just a few. In addition to that there were the much vaunted announcements about new super-charged consoles and cross-platform cloud gaming.

The Bidstack team headed out to L.A. for this year’s event and here are some of the key things we took away from the conference:

Read the full article here.

More from Bidstack
Blog  |  October 22, 2019 |  4 min read
What Is In-Game Advertising?
Gaming has been on the radar of advertisers for some time, but it seems to have become a more intriguing prospect in the collective consciousness of the industry over the past year or so. This may be down to technological advances that enable better quality, immersive advertising in-game or a wider reflection of the gaming...
Lewis Hadley

Lewis Hadley

In the Press  |  March 12, 2020
MarTech Series: MG Motor UK Makes Play for In-Game Advertising in DiRT Rally 2.0, in Collaboration With Bidstack, Codemasters and tmwi
MarTech Series covered Bidstack, Codemasters and TMWI’s news about an industry first campaign: MG Motors UK being the first automative brand to go live in really time in Codemasters’ DiRT Rally 2.0. MG Motor UK has become the first automotive manufacturer to champion in-game advertising in real-time. Working with leading native in-game advertising provider Bidstack and...
In the Press  |  March 26, 2020
ExchangeWire: Advertising Vs Coronavirus: Part One – Ad Tech
Lewis Hadley, Head of Insights and Digital Marketing, spoke to ExchangeWire about the gaming trends that have arisen since COVID-19 broke out globally. Surges in gaming offers a new avenue for brands The general public are being encouraged to self-isolate and work from home in a number of areas at the moment and many of...

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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