December 10, 2019
< 1 min read
The Gaming Economy: Embracing the Female Gaming Revolution
Vanessa Goff-Yu, Bidstack’s Marketing Director shares her positive thoughts and view on the rise of strong female game characters and female gamer demographics across the industry.
The news that Natalie Portman will take on the lead role in the fourth Thor film in 2021 wasn’t just the start of Marvel’s next phase; it was part of a wider radical shift in female representation across the entertainment industry.
Strong women are taking over from the stereotypical and often over-sexualised characters of the past: replacing lycra with armour — see Gal Gadot’s reimagined Wonder Woman — and the much discussed Ghostbusters reboot.
To read the full article, click here.
In the Press
October 21, 2019
BDaily News: This week’s London appointments
In-game advertising platform Bidstack has appointed Nina Mackie as Senior Director of Global Agency Partnerships and Charlotte Cook as Account Director of games. Read more of the article from BDaily here
June 9, 2020
The Bidstack Bulletin: 9th June 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here...
April 20, 2021
The Bidstack Bulletin: 20th April 2021
In this week's Bulletin, Bidstack welcomes four new gaming partnerships, Paco Rabanne campaign wins big and our CMO discusses why in-game advertising is an essential tool.