December 10, 2019
< 1 min read
The Gaming Economy: Embracing the Female Gaming Revolution
Vanessa Goff-Yu, Bidstack’s Marketing Director shares her positive thoughts and view on the rise of strong female game characters and female gamer demographics across the industry.
The news that Natalie Portman will take on the lead role in the fourth Thor film in 2021 wasn’t just the start of Marvel’s next phase; it was part of a wider radical shift in female representation across the entertainment industry.
Strong women are taking over from the stereotypical and often over-sexualised characters of the past: replacing lycra with armour — see Gal Gadot’s reimagined Wonder Woman — and the much discussed Ghostbusters reboot.
To read the full article, click here.
In the Press
May 12, 2020
BusinessCloud: How Bidstack is placing Coronavirus messaging into video games
Bidstack CEO, James Draper spoke to BusinessCloud’s Alistair Hardaker to talk about the uptake of in-game advertising, the impact gaming has had on society and how advertisers’ perception of gaming is starting to change. Bidstack’s proposition is ingeniously simple – if today’s games are realistic enough to simulate the billboards and pitch-side ads we see...
October 21, 2020
Bidstack Launches Approved Partner Network with Httpool and GIMA Esports
Bidstack, the leading in-game advertising platform is pleased to announce Httpool, the largest international partner of major media platforms and GIMA Esports, an elite full-service esports agency as exclusive launch partners for Bidstack’s new Approved Partner Network.
In the Press
September 4, 2020
Pocket Gamer: Ad fraud platform Pubguard appoints Andy Curran as its new CEO
Pocket Gamer’s Kayleigh Partleton wrote a piece on the new c-suite Pubguard appointments. Ad fraud platform Pubguard appoints Andy Curran as its new CEO Bidstack-owned anti-malvertising and ad platform Pubguard has appointed Andy Curran as its new CEO. Before taking the chief exec role, Curran was the head of growth at Bidstack, where he was...