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Blog  |  December 10, 2019 |  < 1 min read
The Gaming Economy: Embracing the Female Gaming Revolution
Vanessa Goff-Yu

Vanessa Goff-Yu

Vanessa Goff-Yu, Bidstack’s Marketing Director shares her positive thoughts and view on the rise of strong female game characters and female gamer demographics across the industry.

The news that Natalie Portman will take on the lead role in the fourth Thor film in 2021 wasn’t just the start of Marvel’s next phase; it was part of a wider radical shift in female representation across the entertainment industry.

Strong women are taking over from the stereotypical and often over-sexualised characters of the past: replacing lycra with armour — see Gal Gadot’s reimagined Wonder Woman — and the much discussed Ghostbusters reboot.

To read the full article, click here.

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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