December 10, 2019
< 1 min read
The Gaming Economy: Embracing the Female Gaming Revolution
Vanessa Goff-Yu, Bidstack’s Marketing Director shares her positive thoughts and view on the rise of strong female game characters and female gamer demographics across the industry.
The news that Natalie Portman will take on the lead role in the fourth Thor film in 2021 wasn’t just the start of Marvel’s next phase; it was part of a wider radical shift in female representation across the entertainment industry.
Strong women are taking over from the stereotypical and often over-sexualised characters of the past: replacing lycra with armour — see Gal Gadot’s reimagined Wonder Woman — and the much discussed Ghostbusters reboot.
To read the full article, click here.
August 25, 2020
The Bidstack Bulletin: 25th August 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here...
In the Press
September 25, 2020
The Drum: Howzat! Bidstack partners with Nautilus Mobile on Real Cricket 20
The Drum covered the news about Bidstack’s latest partnership with Real Cricket™ franchise publisher, Nautilus. Bidstack, the leading in-game advertising platform, and Nautilus Mobile, creators of the hugely popular Real Cricket™ series have announced a new and exclusive in-game advertising partnership. Bidstack will deliver contextually relevant, realistic and unintrusive ads designed to fit seamlessly into the...
April 30, 2019
5 min read
6 Key Trends from Insomnia64 ’19
Last week I headed to Birmingham with the Bidstack team for the biggest annual gaming event in the UK, Insomnia64. Growth in the gaming industry has continued apace since last year’s event and I was interested to see how these strides have influenced the way the event was planned and delivered. Here’s six trends that stood out for me at this year’s festival: 1. Brands are doing...