December 10, 2019
< 1 min read
The Gaming Economy: Embracing the Female Gaming Revolution
Vanessa Goff-Yu, Bidstack’s Marketing Director shares her positive thoughts and view on the rise of strong female game characters and female gamer demographics across the industry.
The news that Natalie Portman will take on the lead role in the fourth Thor film in 2021 wasn’t just the start of Marvel’s next phase; it was part of a wider radical shift in female representation across the entertainment industry.
Strong women are taking over from the stereotypical and often over-sexualised characters of the past: replacing lycra with armour — see Gal Gadot’s reimagined Wonder Woman — and the much discussed Ghostbusters reboot.
To read the full article, click here.
October 8, 2019
Bidstack reaches new checkpoint with latest senior hires
Nina Mackie and Charlotte Cook join London HQ as Senior Director of Global Agency Partnerships and Account Director of Games London, UK, 08 October 2019: Bidstack, the in-game advertising platform is excited to announce two new appointments – Nina Mackie, Senior Director, Global Agency Partnerships and Charlotte Cook, Account Director, Games. In the sales...
Talks & Events
July 19, 2019
Bidstack went to Develop:Brighton 2019
Develop:Brighton 2019 was a great success – with 2,871 attendees – their biggest event ever and a 21% increase year on year! Bidstack were there to learn and to network!
In the Press
October 23, 2019
The impact of 5G in the gaming world
Bidstack was recently included in a piece written by Troels Ringsted, Senior Research Lead at Verizon Media’s Ryot Nordics for Mobile Marketing on how 5G will change the world of gaming. With the recent (official) announcement that we will see a new PlayStation 5 from Sony that will allow significantly faster downloads, load times and...