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News and Views

Blog  |  June 30, 2020 |  4 min read
Establishing the framework for in-game advertising
Lockdown hasn’t just seen gaming and esports boost their mainstream status; it’s swiftly accelerated the advertising industry’s in-game evolution too. In just a few months, Steam has set and smashed multiple user records; reporting 22 million concurrent gamers at last count. Call of Duty’s Warzone racked up 60 million new users weeks after its launch....
Francesco Petruzzelli

Francesco Petruzzelli

Blog  |  April 16, 2020 |  3 min read
What choice does an advertiser have during a global pandemic?
These are unprecedented times for the world. The world as we know it has changed overnight. The media world has inevitably shifted and evolved as quickly as the virus has spread. So what have advertisers done during this dramatic period of change? From my observation, there have been three approaches. Hide Stagnate Adapt Some brands...
Alan Ngai

Alan Ngai

Blog  |  March 17, 2020 |  4 min read
Pro Sports Disrupted: Can Gaming and Esports Be The Solution?
It has been a turbulent couple of weeks in the world of professional sport, where a number of major sporting events such as the NBA, NHL, MLB, Premier League, ATP Tour and almost all other international and national sporting competitions have been postponed indefinitely.  While this was the right thing to do, as human safety...
Adam Fisher

Adam Fisher

Blog  |  February 19, 2020 |  5 min read
3 Key Takeaways from IAB ALM 2020
Last week, I was fortunate enough to represent Bidstack at the annual  IAB Leadership Summit in Palm Desert, CA. The conference brings together some of the best and brightest executives from agencies, clients, tech vendors and publishers from around the US, to discuss the prevailing topics hitting our industry.   The key theme for this year...
Adam Fisher

Adam Fisher

Blog  |  January 23, 2020 |  3 min read
Better Quality Ads: How Bidstack Protect The Gaming Experience
In recent years the digital advertising industry has come to realise that a consumer’s online experience of brands and adverts is integral to the success of their campaigns. This is both in terms of the ongoing acceptance of online ads and in terms of how well campaigns achieve their marketing aims. With ad blocking on...
James Draper

James Draper

Blog  |  December 10, 2019 |  < 1 min read
The Gaming Economy: Embracing the Female Gaming Revolution
Vanessa Goff-Yu, Bidstack’s Marketing Director shares her positive thoughts and view on the rise of strong female game characters and female gamer demographics across the industry. The news that Natalie Portman will take on the lead role in the fourth Thor film in 2021 wasn’t just the start of Marvel’s next phase; it was part of a...
Vanessa Goff-Yu

Vanessa Goff-Yu

Blog  |  October 22, 2019 |  4 min read
What Is In-Game Advertising?
Gaming has been on the radar of advertisers for some time, but it seems to have become a more intriguing prospect in the collective consciousness of the industry over the past year or so. This may be down to technological advances that enable better quality, immersive advertising in-game or a wider reflection of the gaming...
Lewis Hadley

Lewis Hadley

Blog  |  October 21, 2019 |  4 min read
5 Reasons Why Advertisers Are Embracing In-Game Advertising
The gaming industry is a hub of innovation and is  worth more than the film and music industries combined. It now accounts for  more than half of the UK’s entertainment market. However, despite the obvious successes of the industry it has often been overlooked by advertisers as a marketing channel. Bidstack connects brands with game...
Lewis Hadley

Lewis Hadley

Blog  |  October 19, 2019 |  4 min read
5 Reasons Why Game Developers Are Embracing In-Game Advertising
The success of multimillion selling titles such as Call of Duty: Black Ops 4, Red Dead Redemption 2 and FIFA 19 has seen gaming revenues outstrip those of the film and music industries combined. Esports audiences are overshadowing the world’s biggest sporting events, with more people tuning into the League of Legends World Championship than...
Lewis Hadley

Lewis Hadley

Blog  |  September 27, 2019 |  < 1 min read
MarTech Series: In-Game Ads Needn’t Be Disruptive
James Draper, Bidstack CEO explained to MarTech Series why in-game ads don’t have to be intrusive nor disrupt the gaming experience for the player.  Gamers don’t like it when advertising gets in the way of play, as illustrated by the furore around the unskippable ads recently introduced to NBA 2K19’s loading screen. Many game developers aren’t keen...
James Draper

James Draper

Blog  |  August 8, 2019 |  < 1 min read
The Drum: Why gaming will be advertising’s next key channel
James Draper, Bidstack CEO, shared his thoughts with The Drum on adland and how gaming and esports will change the industry for the better. Gaming has been on the radar of advertisers for some time, but it seems to have become a more intriguing prospect in the collective consciousness of the industry over the past...
James Draper

James Draper

Blog  |  April 30, 2019 |  5 min read
6 Key Trends from Insomnia64 ’19
Last week I headed to Birmingham with the Bidstack team for the biggest annual gaming event in the UK, Insomnia64. Growth in the gaming industry has continued apace since last year’s event and I was interested to see how these strides have influenced the way the event was planned and delivered. Here’s six trends that stood out for me at this year’s festival: 1. Brands are doing...
Petros Gazelidis

Petros Gazelidis

Blog  |  March 21, 2019 |  5 min read
Bidstack’s View: Stadia and the Future of Gaming
As passionate members of the gaming community, we felt extremely lucky to be in the audience for Google’s #Stadia announcement on Tuesday. The buzz around GDC and online in the aftermath of the presentation seemed to point to the significance of the move; but what exactly does Stadia mean for the video game market and the in-game advertising landscape? Here’s our...
Lewis Hadley

Lewis Hadley

Blog  |  March 8, 2019 |  4 min read
Women and Gaming – 5 Key Stats
In the minds of many, the world of gaming and esports is still very much a man’s world. But whilst we may have become familiar with well-trodden tropes about gaming being the preserve of young men and “geeks”, they don’t accurately reflect the gaming space in 2019. The demographic of gamers has changed dramatically in...
Lewis Hadley

Lewis Hadley

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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