Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.
Discover the most interesting news and views from the past week below.
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Last week, Codemasters once again, partnered with Public Health England and Bidstack to drive public awareness of their health messages in DIRT 5, DiRT Rally 2.0 and GRID. The in-game campaign will see geo-targeted banners delivered to UK players through our digital advertising platform.
In 2020, women accounted for nearly 41% of all gamers in the United States while in Asia women make up 40-45% of the Asian gaming population. The question being raised by those seeking full equality of opportunity, treatment and conditions within gaming is whether the industry is adequately structured to serve this growing consumer segment.
Citing growing concerns over privacy, Google has announced plans to stop using website tracking technologies which rely on unique identifiers. They are now moving to develop their own privacy-friendly alternative which may have a major impact on the advertising industry.
Teens are gaming for 1 hour 25 minutes a day, that’s more time than is being spent watching TV. The vast potential for in-game advertising is often overlooked, but now toy and video game manufacturers are exploring these avenues and collaborating to engage with this hard to reach audience.
In the hopes of building a stronger bridge between the mainstream media and the esports sector, Celebrity Esports has created a new competition that will see 12 celebrities, spread across six teams, battle with and against fans across a range of gaming titles.
As restaurants and cinemas were told to close last year, the music, video and gaming sectors thrived- with gaming taking the lead as the biggest contributing sector. Gaming accounted for 48% of aggregated sales as spending grew by 17.7% year on year.