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Bidstack News  |  March 9, 2021
The Bidstack Bulletin: 9th March 2021

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

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Codemasters Extends Support Of Government Messaging With Bidstack

Last week, Codemasters once again, partnered with Public Health England and Bidstack to drive public awareness of their health messages in DIRT 5, DiRT Rally 2.0 and GRID. The in-game campaign will see geo-targeted banners delivered to UK players through our digital advertising platform.

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Female Gamers Are On The Rise. Can The Gaming Industry Catch Up?

In 2020, women accounted for nearly 41% of all gamers in the United States while in Asia women make up 40-45% of the Asian gaming population. The question being raised by those seeking full equality of opportunity, treatment and conditions within gaming is whether the industry is adequately structured to serve this growing consumer segment.

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Google To Stop Selling Ads Based On Your Specific Web Browsing

Citing growing concerns over privacy, Google has announced plans to stop using website tracking technologies which rely on unique identifiers. They are now moving to develop their own privacy-friendly alternative which may have a major impact on the advertising industry.

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Roblox Is Outpacing Broadcast TV For Audience Reach

Teens are gaming for 1 hour 25 minutes a day, that’s more time than is being spent watching TV. The vast potential for in-game advertising is often overlooked, but now toy and video game manufacturers are exploring these avenues and collaborating to engage with this hard to reach audience.

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The details behind Celebrity Esports’ CES Superstar League

In the hopes of building a stronger bridge between the mainstream media and the esports sector, Celebrity Esports has created a new competition that will see 12 celebrities, spread across six teams, battle with and against fans across a range of gaming titles.

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Coronavirus Lockdowns See Record Spending On Gaming Market

As restaurants and cinemas were told to close last year, the music, video and gaming sectors thrived- with gaming taking the lead as the biggest contributing sector. Gaming accounted for 48% of aggregated sales as spending grew by 17.7% year on year.

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More from Bidstack
Bidstack News  |  March 23, 2020
The Bidstack Bulletin – 23rd March 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. To check out this weeks highlights click on the links below. This weeks highlights: Athletes, sports team and organisations turn to esports –...
In the Press  |  April 14, 2020
CNBC: Here’s how our digital lives might look in a post-pandemic world
Bidstack CEO, James Draper, was asked by CNBC’s Lucy Handley on how our post COVID-19 lives will change and what our digital lives might look like. As millions get used to the new normal of lockdown life, our digital lives may never be the same again. From video conference calls with family, watching as kids...
Bidstack News  |  April 20, 2021
The Bidstack Bulletin: 20th April 2021
In this week's Bulletin, Bidstack welcomes four new gaming partnerships, Paco Rabanne campaign wins big and our CMO discusses why in-game advertising is an essential tool.

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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