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Bidstack News  |  June 9, 2020
The Bidstack Bulletin: 9th June 2020

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

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Riot is "prototyping" Valorant on consoles

It's only been out on PC for a few days, but already Riot Games are exploring the possibility of bringing its new shooter, Valorant, to consoles. Valorant's closed beta pulled in 3m daily players, although we'll have to wait to see how their player numbers measure up to other big titles such as Fortnite and Minecraft post-launch.

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Codemasters to create games based on the World Rally Championship

Bidstack partner Codemasters have signed an exclusive five-year deal to develop and publish games based on the FIA World Rally Championship series and will also handle the esports tournaments associated with the franchise They will release WRC games for console, PC and mobile platforms, including annual titles that will run between 2023 and 2027.

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Doritos to sponsor Twitch Tourneys, embracing live gaming risk and reward

Doritos are teaming up with Twitch to host a series of esports tournaments over the course of the year. The Doritos Disruptor Series, as the games are being called, will host 10 tournaments across five different video games, with the help of five popular Twitch streamers. The first tournament was hosted last weekend by Tyler “TeePee” Polchow, for the game Call of Duty: Warzone. The rest of the events and creators are yet to be disclosed.

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Video games are the new Kings of Media

Video game platforms such as Fortnite and Roblox have already become go-to spots to celebrate birthdays, hear new music and watch movie trailers. Now they’re pushing to become true media hubs, where entire albums may be distributed exclusively and socialising is just as important as gaming. Even as people begin to emerge from pandemic lockdowns video games look to bolster their status as the new kings of communication.

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Why tapping into gaming should be top of mind for brands

The fast-evolving tech landscape means it‘s getting harder for brands to reach younger consumers. Linear television is no longer popular among young people. While only 30% of 21-25-year-olds spend over six hours watching linear TV a week, around 50% view the same amount of TV online. Not all is lost. Gaming lets brands promote their offerings in seamless ways that are typically unobtrusive to gamers.

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EA puts the first wave of games back on Steam

EA has put the first wave of its games back on Steam, including titles from the Dragon Age and Need For Speed series. This is one crop of what EA said will be more than 25 games returning to Valve's platform. However, the publisher's biggest franchises are still absent, including The Sims, Battlefield, Star Wars Battlefront, and Apex Legends.

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More from Bidstack
In the Press  |  April 6, 2020
BBC: Coronavirus: Video games add ‘stay at home’ Covid-19 adverts
Bidstack partners, Codemasters worked with the in-game advertising platform to deliver government health message in in-game environment. Three of the UK’s leading video games developers are to display coronavirus safety advice within their titles. Candy Crush Saga, Dirt Rally 2.0 and Sniper Elite 4 are among the games that will feature the messaging. The initial...
In the Press  |  October 15, 2019
The Drum: People on the move including Subway, Uber and Hostelworld
Bidstack has announced two new hires to its UK operation. Nina Mackie and Charlotte Cook will be joining the London HQ as senior director of global agency partnerships and account director of games respectively. To read this article from the Drum and more, click here.
In the Press  |  September 1, 2020
Video Ad News: What Are the Next Big Opportunities for Ad Tech?
We enjoyed this overview of the biggest upcoming opportunities in ad tech from Tim Cross at Video Ad News. It's great to see AAA gaming, in-game advertising and Bidstack mentioned as a part of the list of exciting new opportunities in the space.

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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