Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.
Discover the most interesting news and views from the past week below.
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In this article gamers explain to the BBC how their hobby has helped them to keep in touch with friends and family from different parts of the world during lockdown.
Verizon teamed up with Fortnite over the weekend to debut a virtual football stadium and a live-streamed concert that took place after the Super Bowl. The stadium was visited by gamers in the Creative Mode of the game, where they were able to see stars and gamers compete in various games custom-built for the virtual experience.
Last week EA set out their ambitions for the planned acquisition of the British racing game maker Codemasters. EA are aiming to start releasing a new racing game every year, on par with its other EA Sports franchises.
Super Bowl LV was reflective of some of the wider changes we are seeing in the industry as ads shown in the traditionally coveted Super Bowl TV spots were overlooked by many brands in favour of greater multichannel connectedness and the performance-driven metrics that can be delivered in digital channels.
In this piece The Guardian’s panel of writers share their favourite digital diversions to combat the boredom and uncertainty of the Covid era. From high res action packed adventures to 2D farming fantasies, there is something here for everyone.
The Gridiron Games featured some of the world's top professional Rocket League players while regular players were able to participate in the Gridiron mode to complete special challenges that unlocked a new set of wheels and other cosmetic prizes.