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Bidstack News  |  February 9, 2021
The Bidstack Bulletin: 9th February 2021

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

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How Gaming Helps People Connect During Lockdown

In this article gamers explain to the BBC how their hobby has helped them to keep in touch with friends and family from different parts of the world during lockdown.

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Verizon Bets Big On Super Bowl With Virtual Fortnite Stadium

Verizon teamed up with Fortnite over the weekend to debut a virtual football stadium and a live-streamed concert that took place after the Super Bowl. The stadium was visited by gamers in the Creative Mode of the game, where they were able to see stars and gamers compete in various games custom-built for the virtual experience.

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EA Plans To Release A New Racing Game Every Year After Codemasters Acquisition

Last week EA set out their ambitions for the planned acquisition of the British racing game maker Codemasters. EA are aiming to start releasing a new racing game every year, on par with its other EA Sports franchises.

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Super Bowl LV Marks A Shift In Advertising Tradition

Super Bowl LV was reflective of some of the wider changes we are seeing in the industry as ads shown in the traditionally coveted Super Bowl TV spots were overlooked by many brands in favour of greater multichannel connectedness and the performance-driven metrics that can be delivered in digital channels.

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Comfort & Control: Video Game Recommendations For The Ongoing Lockdown

In this piece The Guardian’s panel of writers share their favourite digital diversions to combat the boredom and uncertainty of the Covid era. From high res action packed adventures to 2D farming fantasies, there is something here for everyone.

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Rocket League Announces Gridiron Games To Celebrate NFL Super Bowl

The Gridiron Games featured some of the world's top professional Rocket League players while regular players were able to participate in the Gridiron mode to complete special challenges that unlocked a new set of wheels and other cosmetic prizes.

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More from Bidstack
In the Press  |  September 9, 2020
Gamasutra: Andy Curran steps into CEO role at Pubguard, with Alan Ngai joining as COO
Gamasutra covered Bidstack’s news around Pubguard’s new appointments to the c-suite team. London, UK, 9th September – Pubguard, the malvertising and ad quality platform and a subsidiary of leading in-game advertising platform Bidstack Group (LSE:BIDS), has announced the appointment of Andy Curran as CEO and Alan Ngai as COO.   As CEO of Pubguard, Andy Curran will focus on positioning the...
In the Press  |  September 25, 2020
ExchangeWire: Howzat! Bidstack partners with Nautilus Mobile
ExchangeWire covered the Bidstack news about partnering with Nautilus on their latest title from the Real Cricket™ franchise, Real Cricket 20. Bidstack, the leading in-game advertising platform, and Nautilus Mobile, creators of the hugely popular Real Cricket™ series have announced a new and exclusive in-game advertising partnership. Bidstack will deliver contextually relevant, realistic and unintrusive ads designed...
In the Press  |  April 23, 2020
ExchangeWire: Marketing Spend Has Fallen, But There’s Room for Optimism: Q1 2020 IPA Bellwether Report
Exchangewire asked industry leaders from the advertising community, including IAA’s VP Marketing Fran Cowan, Group M Digital UK’s MD Paul Rowlinson and Bidstack CEO, James Draper, on their opinions and thoughts on the latest IPA Bellweather Report released in April 2020. Gaming offers a bright spot in bleak times The report provides an unsurprising outlook for...

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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