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Bidstack News  |  December 8, 2020
The Bidstack Bulletin: 8th December 2020

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

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Why Video Games Are The Next Retail Frontier

Retail brands featuring in video games is nothing new and these brands are drawn in by the simple fact that people spend far more time interacting with video game worlds than they do a typical TV ad. If brands can make an interaction feel natural within the space of a game, the engagement they’ll receive is hard to beat.

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Video Game Usage Is On The Rise In The US

New research from the NPD Group states that 79% of US consumers now play video games regularly, with time spent playing games increasing by 26%, and consumer spending up 33%. Some of the biggest percentage gains were in the middle-aged demographics, with 45-54 year olds increasing their time spent gaming by 59%.

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Ellevens Esports Charges Up With Duracell Sponsorship

Gareth Bale’s esports team Ellevens Esports have entered into a partnership with the leading battery brand Duracell. The partnership will see a sponsored kit appear in FIFA 21 Ultimate Team, with Duracell’s branding – the first time the company has ever promoted its brand in-game this way.

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Microsoft Is "Very Much Focused On Gaming" Says CEO

Microsoft CEO Satya Nadella spoke about Microsoft's gaming strategy in the company's annual shareholder meeting last week. He opened up on their strategy to challenge Sony in the latest instalment of the console wars between the two tech giants. Microsoft’s vision centres on accessibility that offers gamers the freedom to play the games they want, where they want with who they want.

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Top Tips On How To Engage Gamers Via Streamers

This piece for AdWeek explores the best ways to engage gamers via streamers. Audiences are spending up to 95 minutes a day watching streams. This advertising potential mainly remains untapped for younger audiences. The space is fairly new and the playbook doesn’t exist. This leaves room for experimentation and greatness, but also a lot of mistakes.

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Forbes 30 Under 30 In Games 2021

Gaming’s next generation is more influential than ever, and everyone from consumers to investors to politicians are taking notice including Forbes who last week shared their 30 Under 20 In Games for 2021!

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In the Press  |  October 23, 2019
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Bidstack was recently included in a piece written by Troels Ringsted, Senior Research Lead at Verizon Media’s Ryot Nordics for Mobile Marketing on how 5G will change the world of gaming. With the recent (official) announcement that we will see a new PlayStation 5 from Sony that will allow significantly faster downloads, load times and...
Bidstack News  |  December 15, 2020
The Bidstack Bulletin: 15th December 2020
In our final Bidstack Bulletin of 2020, EA look set to buy Codemasters in a £1bn deal whilst gamers watch more than 100bn hours of YouTube Gaming content in 2020!
In the Press  |  January 15, 2020
ExchangeWire: IPA Bellwether Report Q4 2019: Return to Marketing Budget Growth
Francesco Petruzzelli, Bidstack’s CTO spoke to ExchangeWire about IPA’s recently release of the Q4 2019 Bellwether Report. Experiment in flourishing sectors “With political uncertainty fading, at least temporarily, after the recent General Election, it is heartening to find that businesses are once again looking to invest and spend in advertising. But if companies wish to...

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