Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.
Discover the most interesting news and views from the past week below.
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Retail brands featuring in video games is nothing new and these brands are drawn in by the simple fact that people spend far more time interacting with video game worlds than they do a typical TV ad. If brands can make an interaction feel natural within the space of a game, the engagement they’ll receive is hard to beat.
New research from the NPD Group states that 79% of US consumers now play video games regularly, with time spent playing games increasing by 26%, and consumer spending up 33%. Some of the biggest percentage gains were in the middle-aged demographics, with 45-54 year olds increasing their time spent gaming by 59%.
Gareth Bale’s esports team Ellevens Esports have entered into a partnership with the leading battery brand Duracell. The partnership will see a sponsored kit appear in FIFA 21 Ultimate Team, with Duracell’s branding – the first time the company has ever promoted its brand in-game this way.
Microsoft CEO Satya Nadella spoke about Microsoft's gaming strategy in the company's annual shareholder meeting last week. He opened up on their strategy to challenge Sony in the latest instalment of the console wars between the two tech giants. Microsoft’s vision centres on accessibility that offers gamers the freedom to play the games they want, where they want with who they want.
This piece for AdWeek explores the best ways to engage gamers via streamers. Audiences are spending up to 95 minutes a day watching streams. This advertising potential mainly remains untapped for younger audiences. The space is fairly new and the playbook doesn’t exist. This leaves room for experimentation and greatness, but also a lot of mistakes.
Gaming’s next generation is more influential than ever, and everyone from consumers to investors to politicians are taking notice including Forbes who last week shared their 30 Under 20 In Games for 2021!