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Bidstack News  |  December 8, 2020
The Bidstack Bulletin: 8th December 2020

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

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Why Video Games Are The Next Retail Frontier

Retail brands featuring in video games is nothing new and these brands are drawn in by the simple fact that people spend far more time interacting with video game worlds than they do a typical TV ad. If brands can make an interaction feel natural within the space of a game, the engagement they’ll receive is hard to beat.

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Video Game Usage Is On The Rise In The US

New research from the NPD Group states that 79% of US consumers now play video games regularly, with time spent playing games increasing by 26%, and consumer spending up 33%. Some of the biggest percentage gains were in the middle-aged demographics, with 45-54 year olds increasing their time spent gaming by 59%.

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Ellevens Esports Charges Up With Duracell Sponsorship

Gareth Bale’s esports team Ellevens Esports have entered into a partnership with the leading battery brand Duracell. The partnership will see a sponsored kit appear in FIFA 21 Ultimate Team, with Duracell’s branding – the first time the company has ever promoted its brand in-game this way.

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Microsoft Is "Very Much Focused On Gaming" Says CEO

Microsoft CEO Satya Nadella spoke about Microsoft's gaming strategy in the company's annual shareholder meeting last week. He opened up on their strategy to challenge Sony in the latest instalment of the console wars between the two tech giants. Microsoft’s vision centres on accessibility that offers gamers the freedom to play the games they want, where they want with who they want.

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Top Tips On How To Engage Gamers Via Streamers

This piece for AdWeek explores the best ways to engage gamers via streamers. Audiences are spending up to 95 minutes a day watching streams. This advertising potential mainly remains untapped for younger audiences. The space is fairly new and the playbook doesn’t exist. This leaves room for experimentation and greatness, but also a lot of mistakes.

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Forbes 30 Under 30 In Games 2021

Gaming’s next generation is more influential than ever, and everyone from consumers to investors to politicians are taking notice including Forbes who last week shared their 30 Under 20 In Games for 2021!

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More from Bidstack
Bidstack News  |  September 2, 2020
Andy Curran steps into CEO role at Pubguard, with Alan Ngai joining as COO
London, UK, 2 September – Pubguard, the malvertising and ad quality platform and a subsidiary of leading in-game advertising platform Bidstack Group (LSE:BIDS), has announced the appointment of Andy Curran as CEO and Alan Ngai as COO.    As CEO of Pubguard, Andy Curran will focus on positioning the company as the most agile platform...
In the Press  |  October 5, 2020
ExchangeWire: Bidstack Hit the Back of the Net with New Inlogic Games Partnership
ExchangeWire wrote a piece on the latest collaboration between Bidstack and Inlogic Games on Soccer Cup 2020 for in-game advertising. Bidstack, the leading in-game advertising platform has announced a new partnership with Inlogic Games for the popular Android and iOS game, Soccer Cup 2020. The agreement will see unintrusive, native and brand-safe ads delivered into the title...
In the Press  |  May 12, 2020
BusinessCloud: How Bidstack is placing Coronavirus messaging into video games
Bidstack CEO, James Draper spoke to BusinessCloud’s Alistair Hardaker to talk about the uptake of in-game advertising, the impact gaming has had on society and how advertisers’ perception of gaming is starting to change. Bidstack’s proposition is ingeniously simple – if today’s games are realistic enough to simulate the billboards and pitch-side ads we see...

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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