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Bidstack News  |  July 8, 2020
The Bidstack Bulletin: 7th July 2020

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

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Gaming is the gift that keeps on growing

Alison Schiff, Senior Editor at the AdExchanger, looks at how gaming has risen in popularity and prominence during lockdown and shares insights that suggest that it may maintain its positive trajectory for the foreseeable future.

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Ubisoft’s new game Hyper Scape surges to the top of the Twitch charts

Ubisoft’s new battle royale, Hyper Scape, was officially announced last week in unconventional style: by rising to the top of the Twitch charts before it has even been released!

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The House of Lords calls for gambling regulations on Loot Boxes

The House of Lords Gambling Committee says video game loot boxes should be regulated under gambling laws and that they will be reviewing the in-game monetisation strategy in the coming months. The Lords say they should be classified as "games of chance" which would bring them under the 2005 Gambling Act.

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Xbox and PlayStation withdraw ads from Facebook

Sony's PlayStation and Microsoft's Xbox are two of a number of advertising partners that have chosen to withdraw their ad spend from Facebook until the end of July, in support of #StopHateForProfit campaign.

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Gaming: ‘Bedroom’ hobby to boardroom priority

As part of The Drum’s Can Do Festival Bidstack assembled an all-star panel of guests from the world of gaming who shared their experiences, laid out the up and coming trends and gave guidance on the marketing opportunities available to brands in the gaming space.

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Discord raises $100 million and plans to move beyond gaming

Discord announced last week a number of changes that will allow them to expand their service to become a tool for day to day communication. The company announced it now has more than 100 million monthly active users who spend 4 billion minutes in conversation each day.

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James Draper, Bidstack CEO explained to MarTech Series why in-game ads don’t have to be intrusive nor disrupt the gaming experience for the player.  Gamers don’t like it when advertising gets in the way of play, as illustrated by the furore around the unskippable ads recently introduced to NBA 2K19’s loading screen. Many game developers aren’t keen...
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In the Press  |  February 12, 2020
PocketGamer: Former PlayStation boss Andrew House joins in-game ads firm Bidstack’s advisory board
Kayleigh Partleton, staff writer at PocketGamer published a piece on Bidstack’s recent news about former Playstation boss, Andrew House, joining Bidstack as an advisory board member. Former Sony Interactive Entertainment CEO Andrew House has joined Bidstack as member of its advisory board. In 1990, House began his career with Sony as part of the PR team in...

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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