July 8, 2020
The Bidstack Bulletin: 7th July 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.
Discover the most interesting news and views from the past week below.
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Gaming is the gift that keeps on growing
Alison Schiff, Senior Editor at the AdExchanger, looks at how gaming has risen in popularity and prominence during lockdown and shares insights that suggest that it may maintain its positive trajectory for the foreseeable future.
Ubisoft’s new game Hyper Scape surges to the top of the Twitch charts
Ubisoft’s new battle royale, Hyper Scape, was officially announced last week in unconventional style: by rising to the top of the Twitch charts before it has even been released!
The House of Lords calls for gambling regulations on Loot Boxes
The House of Lords Gambling Committee says video game loot boxes should be regulated under gambling laws and that they will be reviewing the in-game monetisation strategy in the coming months. The Lords say they should be classified as "games of chance" which would bring them under the 2005 Gambling Act.
Xbox and PlayStation withdraw ads from Facebook
Sony's PlayStation and Microsoft's Xbox are two of a number of advertising partners that have chosen to withdraw their ad spend from Facebook until the end of July, in support of #StopHateForProfit campaign.
Gaming: ‘Bedroom’ hobby to boardroom priority
As part of The Drum’s Can Do Festival Bidstack assembled an all-star panel of guests from the world of gaming who shared their experiences, laid out the up and coming trends and gave guidance on the marketing opportunities available to brands in the gaming space.
Discord raises $100 million and plans to move beyond gaming
Discord announced last week a number of changes that will allow them to expand their service to become a tool for day to day communication. The company announced it now has more than 100 million monthly active users who spend 4 billion minutes in conversation each day.
In the Press
April 16, 2020
TheGamingEconomy: The Video Games Industry on Coronavirus
TheGamingEconomy spoke to several industry leaders from gaming and advertising, including Bidstack’s CEO, James Draper, on the impact gaming has experience since the outbreak. Like the vast majority of industries across the globe, the ongoing outbreak of the Covid-19 coronavirus has had a monumental impact upon the video games sector. TheGamingEconomy has invited thought leaders from...
August 25, 2020
The Bidstack Bulletin: 25th August 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here...
In the Press
April 6, 2020
Motorsport.com: Codemasters adds coronavirus message into DiRT Rally 2.0
Codemasters has added “Stay Home Save Lives” messages to its DiRT Rally 2.0 game, with the help from in-game advertising partners, Bidstack, in an effort to increase public safety amid the coronavirus crisis. With almost 48,000 COVID-19 cases in the UK, the government has reinforced its instruction for all citizens to stay at home aside...