Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.
Discover the most interesting news and views from the past week below.
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Alison Schiff, Senior Editor at the AdExchanger, looks at how gaming has risen in popularity and prominence during lockdown and shares insights that suggest that it may maintain its positive trajectory for the foreseeable future.
Ubisoft’s new battle royale, Hyper Scape, was officially announced last week in unconventional style: by rising to the top of the Twitch charts before it has even been released!
The House of Lords Gambling Committee says video game loot boxes should be regulated under gambling laws and that they will be reviewing the in-game monetisation strategy in the coming months. The Lords say they should be classified as "games of chance" which would bring them under the 2005 Gambling Act.
Sony's PlayStation and Microsoft's Xbox are two of a number of advertising partners that have chosen to withdraw their ad spend from Facebook until the end of July, in support of #StopHateForProfit campaign.
As part of The Drum’s Can Do Festival Bidstack assembled an all-star panel of guests from the world of gaming who shared their experiences, laid out the up and coming trends and gave guidance on the marketing opportunities available to brands in the gaming space.
Discord announced last week a number of changes that will allow them to expand their service to become a tool for day to day communication. The company announced it now has more than 100 million monthly active users who spend 4 billion minutes in conversation each day.