July 8, 2020
The Bidstack Bulletin: 7th July 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.
Discover the most interesting news and views from the past week below.
Want to keep up to date with Bidstack Bulletin? Click here to subscribe
Gaming is the gift that keeps on growing
Alison Schiff, Senior Editor at the AdExchanger, looks at how gaming has risen in popularity and prominence during lockdown and shares insights that suggest that it may maintain its positive trajectory for the foreseeable future.
Ubisoft’s new game Hyper Scape surges to the top of the Twitch charts
Ubisoft’s new battle royale, Hyper Scape, was officially announced last week in unconventional style: by rising to the top of the Twitch charts before it has even been released!
The House of Lords calls for gambling regulations on Loot Boxes
The House of Lords Gambling Committee says video game loot boxes should be regulated under gambling laws and that they will be reviewing the in-game monetisation strategy in the coming months. The Lords say they should be classified as "games of chance" which would bring them under the 2005 Gambling Act.
Xbox and PlayStation withdraw ads from Facebook
Sony's PlayStation and Microsoft's Xbox are two of a number of advertising partners that have chosen to withdraw their ad spend from Facebook until the end of July, in support of #StopHateForProfit campaign.
Gaming: ‘Bedroom’ hobby to boardroom priority
As part of The Drum’s Can Do Festival Bidstack assembled an all-star panel of guests from the world of gaming who shared their experiences, laid out the up and coming trends and gave guidance on the marketing opportunities available to brands in the gaming space.
Discord raises $100 million and plans to move beyond gaming
Discord announced last week a number of changes that will allow them to expand their service to become a tool for day to day communication. The company announced it now has more than 100 million monthly active users who spend 4 billion minutes in conversation each day.
In the Press
July 2, 2019
Gamasutra: E3 2019: The Cloud is Gaming’s New Frontier
Rob Dagwell from Bidstack’s Commercial Development team, gave his views on cloud gaming and what E3 delivered at this year’s event. The details of Google’s Stadia platform which were released ahead of this year’s E3, set the scene for another instalment of gaming’s biggest gathering. Alongside cameos from Hollywood A listers such as Keanu Reeves, Jack Black...
In the Press
July 10, 2020
Video Ad News: Convergence 2.0: Gaming and Video are more entwined than ever before
Bidstack CEO, James Draper, spoke to Video Ad News’ Tim Cross about the progression of cloud gaming and how it could add a different dimension to gaming all together with interactivity in live stream. User-generated live streaming has had an exceptionally close relationship with gaming communities for as long as live streaming has existed. Justin.TV,...
July 21, 2020
The Bidstack Bulletin: 21st July 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here...