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Bidstack News  |  April 7, 2020
The Bidstack Bulletin – 7th April 2020

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. To check out this weeks highlights click on the links below.

This weeks highlights:

1. Coronavirus: Video games add ‘stay at home’ COVID-19 adverts

Codemasters BAFTA nominated title, DiRT Rally 2.0 is one of three titles to display coronavirus safety advice within their games. Through their partnership with Bidstack, Codemasters are able to leverage Bidstack’s in-game advertising technology to geographically target gamers with the ‘Stay Home, Save Lives’ message – in real time. The message is being displayed in  pre-existing advertising spaces within the game such as trackside banners, check point banners, feather banners and the start / finish line. 

2. Twitch viewerships surpasses 3 billion hours during COVID-19 lockdown

The Amazon owned streaming platform has had one of their best quarters to date. With Q1 2020 stats released by Streamlabs reporting a 17% increase in the hours of content watched and a 20% jump in hours of content being streamed. Competitor platforms such as Youtube, Mixer and Facebook Gaming have also seen an increase in activity on their platforms too. One really positive trend that has appeared in the last few weeks from the surge in usage is the growth of charitable contributions and charity live streams.

3. More F1 drivers and sports start join the F1 Esports Virtual Grand Prix

Following on from the success of the first F1 Esports VirtualGP, Charles Leclerc, Alex Albon, George Russell and England Cricket World Cup Captain, Ben Stokes joined the second round of the virtual Grand Prix. According to the original F1 schedule, the real life race would have taken place at Hanoi’s street circuit in Vietnam. However, because the circuit is not available in the game, racers will be competing at the Albert Park track instead, the home of the Australian Grand Prix.

4. Social distancing is pushing esports into the mainstream

In recent weeks, we have seen numerous national and industry coverage around the rise of gaming and esports spectatorship. We are starting to see a trend of leagues pivoting their normal business models of live events to operating entirely online. Engadget takes a dive into some of the practical changes and steps that the esports industry have taken to ensure they stay relevant during the pandemic crisis.

5. Ads for players: getting in-game experiences right.

Bidstack CEO, James Draper, wrote a piece for the IAB that takes a look at the importance of getting the right balance between life like in-game advertising and protecting the gaming experience. He calls for brands and advertisers to get in the game and sets the bar for how in-game advertising should be enjoyed by millions of gamers globally.

6. Why is The Last of Us Part 2 delayed when everyone is stuck insight playing video games?

Last week, Naughty Dog announced their decision to delay the launch of their highly anticipated title, Last of Us II, indefinitely, citing they want gamers to get the full experience of the game together. This created an interesting talking point around game launches and  whether we should now fully pivot to digital launches, especially during these COVID-19 times or is the traditional launch still important to us?


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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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