Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.
Discover the most interesting news and views from the past week below.
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Codemasters are set to bring DiRT Rally 2.0 to life with the launch of the ‘DiRT Rally Team’. Jon Armstrong and co-driver Phil Hall will make their debut appearance this April. Armstrong remarks that “due to lockdown, my partnership with Phil has developed through training using DiRT Rally 2.0”.
Digital Information World reports that gaming is now the most profitable market in the entertainment sector. Qrius explores the potential reasons behind this boom in popularity and say that the industry owes a lot to smartphones which have provided a solid foundation for the growing market of mobile gaming.
With cloud gaming software constantly improving and an increasing catalogue of cloud-based games for the growing user base, Newzoo predicts continuous growth year on year. Their study sees total market earnings reaching $1.4 billion by the end of 2021, rising to $5.14 billion by the end of 2023.
Last week, Gaming Culture announced the second edition of its Girl Pwr Valorant tournament in Brazil. The event will be sponsored by Riot Games’ esports promotion program VCT Game Changers, focussing on women and other marginalised genders.
Last week, NME shared that Dino Island, a specially created video game used in research by the University of Victoria, has shown to be having a positive impact on the cognitive capabilities of disabled children.
YouTube has something for everybody, and the gaming community is an important part of that. There are some huge channels dedicated to video games that feature some of the best gamers on the planet, but now celebrities are also getting in on the action. Screen Rant reveals their top ten list of YouTube channels run by famous faces.