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Bidstack News  |  October 6, 2020
The Bidstack Bulletin: 5th October 2020

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. 

Discover the most interesting news and views from the past week below.

Want to keep up to date with Bidstack Bulletin? Click here to subscribe

Bidstack hit the back of the net with new Inlogic Games Partnership

Bidstack has teamed up with Inlogic Games to serve ads into the popular mobile game Soccer Cup 20. Soccer Cup 2020 (also known as Football Cup 2020 in some markets) is the latest instalment of the popular franchise which has seen more than 48m downloads since launch.

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The UK Games Market Could Be Worth £10 Billion by 2023

The UK's £4 billion ($5.1 billion) games market is expected to nearly triple to £10 billion ($12.8 billion) by 2023, according to an upcoming report from recruitment firm Robert Walters and the impressive growth will not just apply to money, but jobs as well.

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Gen Z Is Reinventing Social Media Marketing

Gen Z are online, and what worked for brands reaching customers on digital platforms in the past doesn’t reflect what they need for the future. With shorter form content growing in popularity and gaming gaining prominence Vogue Business take a look at how social media marketing is evolving for the Gen Z consumer.

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Esports Giants DreamHack and ESL Merge Under ESL Gaming

MTG-owned tournament organisers DreamHack and ESL have merged organisations under one corporation. While operations for both companies will now operate under ESL Gaming, DreamHack and ESL will remain as independent brands.

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Nike Launch First Esports Ad Encouraging Gamers To Train Their Bodies and Minds

Most people don’t like to be told to work out. So W+K Shanghai’s creative director Jeff Fang and his team set out to conceptualise a film that would encourage gamers to train their bodies and minds without coming across as preachy. Check out the ad and learn more about the creative approach to Nike’s esports campaign here.

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Beckham-Backed Guild Esports Completes $53 Million Stock Market Listing

Guild Esports, the young esports business co-owned by soccer legend David Beckham, has successfully completed its public market flotation on the London Stock Exchange, with a market capitalization of £41.2 million ($52.3 million).

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More from Bidstack
In the Press  |  October 9, 2019
PocketGamer.biz: Monetizer Mavens on what went wrong for Mario Kart Tour
Rob Dagwell of the Bidstack’s Commercial Development Team recently spoke to PocketGamer.Biz to talk about Mario Kart Tour and how the current monetization strategy sat with the industry. If you have the opportunity to bring a game to one of the most popular platforms in the world without disrupting or with little negative impact to...
Blog  |  February 19, 2020 |  5 min read
3 Key Takeaways from IAB ALM 2020
Last week, I was fortunate enough to represent Bidstack at the annual  IAB Leadership Summit in Palm Desert, CA. The conference brings together some of the best and brightest executives from agencies, clients, tech vendors and publishers from around the US, to discuss the prevailing topics hitting our industry.   The key theme for this year...
Adam Fisher

Adam Fisher

Bidstack News  |  October 6, 2020
The Bidstack Bulletin: 5th October 2020
In this week's Bidstack Bulletin, the UK games market is slated for more growth, Bidstack announces a new gaming partner and David Beckham secures esports funding.

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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