Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.
Discover the most interesting news and views from the past week below.
Want to keep up to date with Bidstack Bulletin? Click here to subscribe
Bidstack has teamed up with Inlogic Games to serve ads into the popular mobile game Soccer Cup 20. Soccer Cup 2020 (also known as Football Cup 2020 in some markets) is the latest instalment of the popular franchise which has seen more than 48m downloads since launch.
The UK's £4 billion ($5.1 billion) games market is expected to nearly triple to £10 billion ($12.8 billion) by 2023, according to an upcoming report from recruitment firm Robert Walters and the impressive growth will not just apply to money, but jobs as well.
Gen Z are online, and what worked for brands reaching customers on digital platforms in the past doesn’t reflect what they need for the future. With shorter form content growing in popularity and gaming gaining prominence Vogue Business take a look at how social media marketing is evolving for the Gen Z consumer.
MTG-owned tournament organisers DreamHack and ESL have merged organisations under one corporation. While operations for both companies will now operate under ESL Gaming, DreamHack and ESL will remain as independent brands.
Most people don’t like to be told to work out. So W+K Shanghai’s creative director Jeff Fang and his team set out to conceptualise a film that would encourage gamers to train their bodies and minds without coming across as preachy. Check out the ad and learn more about the creative approach to Nike’s esports campaign here.
Guild Esports, the young esports business co-owned by soccer legend David Beckham, has successfully completed its public market flotation on the London Stock Exchange, with a market capitalization of £41.2 million ($52.3 million).