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Bidstack News  |  October 6, 2020
The Bidstack Bulletin: 5th October 2020

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. 

Discover the most interesting news and views from the past week below.

Want to keep up to date with Bidstack Bulletin? Click here to subscribe

Bidstack hit the back of the net with new Inlogic Games Partnership

Bidstack has teamed up with Inlogic Games to serve ads into the popular mobile game Soccer Cup 20. Soccer Cup 2020 (also known as Football Cup 2020 in some markets) is the latest instalment of the popular franchise which has seen more than 48m downloads since launch.

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The UK Games Market Could Be Worth £10 Billion by 2023

The UK's £4 billion ($5.1 billion) games market is expected to nearly triple to £10 billion ($12.8 billion) by 2023, according to an upcoming report from recruitment firm Robert Walters and the impressive growth will not just apply to money, but jobs as well.

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Gen Z Is Reinventing Social Media Marketing

Gen Z are online, and what worked for brands reaching customers on digital platforms in the past doesn’t reflect what they need for the future. With shorter form content growing in popularity and gaming gaining prominence Vogue Business take a look at how social media marketing is evolving for the Gen Z consumer.

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Esports Giants DreamHack and ESL Merge Under ESL Gaming

MTG-owned tournament organisers DreamHack and ESL have merged organisations under one corporation. While operations for both companies will now operate under ESL Gaming, DreamHack and ESL will remain as independent brands.

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Nike Launch First Esports Ad Encouraging Gamers To Train Their Bodies and Minds

Most people don’t like to be told to work out. So W+K Shanghai’s creative director Jeff Fang and his team set out to conceptualise a film that would encourage gamers to train their bodies and minds without coming across as preachy. Check out the ad and learn more about the creative approach to Nike’s esports campaign here.

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Beckham-Backed Guild Esports Completes $53 Million Stock Market Listing

Guild Esports, the young esports business co-owned by soccer legend David Beckham, has successfully completed its public market flotation on the London Stock Exchange, with a market capitalization of £41.2 million ($52.3 million).

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More from Bidstack
Blog  |  August 8, 2019 |  < 1 min read
The Drum: Why gaming will be advertising’s next key channel
James Draper, Bidstack CEO, shared his thoughts with The Drum on adland and how gaming and esports will change the industry for the better. Gaming has been on the radar of advertisers for some time, but it seems to have become a more intriguing prospect in the collective consciousness of the industry over the past...
James Draper

James Draper

Bidstack News  |  October 8, 2019
Bidstack reaches new checkpoint with latest senior hires
Nina Mackie and Charlotte Cook join London HQ as Senior Director of Global Agency Partnerships and Account Director of Games  London, UK, 08 October 2019: Bidstack, the in-game advertising platform is excited to announce two new appointments – Nina Mackie, Senior Director, Global Agency Partnerships and Charlotte Cook, Account Director, Games. In the sales world,...
In the Press  |  June 24, 2019
Creativepool: Talking Cannes Lions 2019: Key themes from this year’s festival
Bidstack CEO, James Draper spoke to Creativepool about his view on this year’s Cannes Lion Festival.  It was refreshing to see the growing presence of gaming and esports companies at Cannes Lions this year – best illustrated by Activision Blizzard pitching its tent at the Palais des Festivals. It is no big surprise however, as...

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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