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Bidstack News  |  October 6, 2020
The Bidstack Bulletin: 5th October 2020

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. 

Discover the most interesting news and views from the past week below.

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Bidstack hit the back of the net with new Inlogic Games Partnership

Bidstack has teamed up with Inlogic Games to serve ads into the popular mobile game Soccer Cup 20. Soccer Cup 2020 (also known as Football Cup 2020 in some markets) is the latest instalment of the popular franchise which has seen more than 48m downloads since launch.

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The UK Games Market Could Be Worth £10 Billion by 2023

The UK's £4 billion ($5.1 billion) games market is expected to nearly triple to £10 billion ($12.8 billion) by 2023, according to an upcoming report from recruitment firm Robert Walters and the impressive growth will not just apply to money, but jobs as well.

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Gen Z Is Reinventing Social Media Marketing

Gen Z are online, and what worked for brands reaching customers on digital platforms in the past doesn’t reflect what they need for the future. With shorter form content growing in popularity and gaming gaining prominence Vogue Business take a look at how social media marketing is evolving for the Gen Z consumer.

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Esports Giants DreamHack and ESL Merge Under ESL Gaming

MTG-owned tournament organisers DreamHack and ESL have merged organisations under one corporation. While operations for both companies will now operate under ESL Gaming, DreamHack and ESL will remain as independent brands.

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Nike Launch First Esports Ad Encouraging Gamers To Train Their Bodies and Minds

Most people don’t like to be told to work out. So W+K Shanghai’s creative director Jeff Fang and his team set out to conceptualise a film that would encourage gamers to train their bodies and minds without coming across as preachy. Check out the ad and learn more about the creative approach to Nike’s esports campaign here.

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Beckham-Backed Guild Esports Completes $53 Million Stock Market Listing

Guild Esports, the young esports business co-owned by soccer legend David Beckham, has successfully completed its public market flotation on the London Stock Exchange, with a market capitalization of £41.2 million ($52.3 million).

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More from Bidstack
Blog  |  September 27, 2019 |  < 1 min read
MarTech Series: In-Game Ads Needn’t Be Disruptive
James Draper, Bidstack CEO explained to MarTech Series why in-game ads don’t have to be intrusive nor disrupt the gaming experience for the player.  Gamers don’t like it when advertising gets in the way of play, as illustrated by the furore around the unskippable ads recently introduced to NBA 2K19’s loading screen. Many game developers aren’t keen...
James Draper

James Draper

In the Press  |  October 5, 2020
Adtech Daily: Bidstack Hit the Back of the Net with New Inlogic Games Partnership
Inlogic Games and Bidstack’s collaboration in-game advertising on Soccer Cup 2020 was featured in Adtech Daily. Bidstack, the leading in-game advertising platform has announced a new partnership with Inlogic Games for the popular Android and iOS game, Soccer Cup 2020. The agreement will see unintrusive, native and brand-safe ads delivered into the title and will enable Inlogic...
Bidstack News  |  March 31, 2020
The Bidstack Bulletin – 31st March 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. To check out this weeks highlights click on the links below. This weeks highlights: 1. Bidstack, Gfinity and Venatus join forces Utilising Gfinity’s...

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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