Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.
Discover the most interesting news and views from the past week below.
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Bidstack were delighted to share the appointment of Katherine Hays, Co-Founder and COO of Massive Inc., as a Strategic Advisor last week. Katherine adds a proven track record in advertising, media, entertainment and gaming to the team and will take on an active role on our Advisory Board.
InMobi, the world’s leading independent marketing cloud, have announced the launch of their programmatic in-game advertising solution, powered by Bidstack and other in-game ad platforms. The launch of this unique in-game inventory on the InMobi Exchange will enable brands to reach premium mobile users with ads that blend into gaming environments.
Last week Microsoft released the results for the third quarter of 2021, revealing a 50% increase in gaming revenue, which was up to $3.53bn. Xbox’s hardware revenue also performed well with an increase of 232% year on year. While many companies are struggling in pandemic conditions, the leading businesses in the gaming space continue to thrive.
Brands will now be able to float a hot air balloon filled with in-game items to players worldwide in Pokémon Go. The balloons will drop items such as Stardust and Lures, however, it is possible for the feature to be turned off in the settings page.
In recent years automotive brands have become increasingly prevalent in esports. This piece provides a detailed list of the automotive brands that are activating in the esports space and takes a look at the strategies undertaken by Aston Martin, BMW, KIA and many others.
In an article for Saxo, Peter Garnry, the head of equity at Saxo Bank said he believed it was time for Netflix to get ahead of the curve and embrace gaming, initially through the showcase of esports on its streaming service.