November 3, 2020
The Bidstack Bulletin: 3rd November 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.
Discover the most interesting news and views from the past week below.
Want to keep up to date with Bidstack Bulletin? Click here to subscribe
Reimagining Seasonal Campaigns Through Gaming
In this piece for Charged Retail Bidstack’s CRO, Lewis Sherlock, starts the conversation around the role in-game advertising can have on seasonal ad campaigns this Christmas, especially with Covid-19 impacting traditional marketing channels.
Nana Badu Of BADU Sports Is Honoured By The FA
We were delighted to see our friend Nana Badu recognised by Sol Campbell and the FA last week as he was added to their Lionhearts squad for his work during lockdown. Bidstack is working to support the fantastic work of the BADU team with our three-way partnership with Norwich City Football Club.
Ubisoft's Game Streaming Service Set To Hit Stadia & Amazon Luna
Ubisoft’s subscription service UPLAY+ has officially become Ubisoft+. On November 10th, the service will launch a new multi-platform subscription model beginning with a beta on Amazon Luna, before later joining Google Stadia.
DiRT Rally 2.0 Goes Flat Out With 9 Million Players
Our partners Codemasters celebrated more than 9 million players taking the driver's seat in DiRT Rally 2.0 last week. The ultimate rally simulation has been enjoyed by more players than ever before who have covered every inch of gravel, tarmac, snow and ice.
Facebook Gaming Take Their First Steps Into The Cloud
Facebook is the latest tech giant to get into the world of cloud gaming - but the company’s offering is quite a bit different than the competition. Unlike Amazon or Google, which both offer standalone cloud gaming services for a fee, Facebook is introducing cloud games to its existing app - several of which are playable right now.
Ubisoft Team Up With Netflix To Create An ‘Assassins Creed TV Universe’
Netflix and Ubisoft have signed a content partnership with the goal of creating an Assassin’s Creed TV universe. The deal will see the companies create live-action, animated, and anime series based on Ubisoft’s video game franchise, which has sold over 155 million units since debuting in 2007.
In the Press
April 6, 2020
Forbes: How British Developers Are Sending The ‘Stay At Home’ Coronavirus Message To Gamers
Codemasters worked with their partners, Bidstack to deliver ‘Stay Home, Save Lives’ message in DiRT Rally 2.0 title. A trio of U.K. developers has committed to combating COVID-19 by adding in-game adverts that provide coronavirus safety advice, in line with wider government messaging. The move is being made by Rebellion, Codemasters and Activision-Blizzard’s freemium mobile...
In the Press
September 25, 2020
ExchangeWire: Howzat! Bidstack partners with Nautilus Mobile
ExchangeWire covered the Bidstack news about partnering with Nautilus on their latest title from the Real Cricket™ franchise, Real Cricket 20. Bidstack, the leading in-game advertising platform, and Nautilus Mobile, creators of the hugely popular Real Cricket™ series have announced a new and exclusive in-game advertising partnership. Bidstack will deliver contextually relevant, realistic and unintrusive ads designed...
In the Press
December 19, 2019
AIThority: Bidstack’s £10 Million Trade Deal Signals the Dawn of a New AD Category
AIThority reported that Bidstack has entered into a £10m trade deal that represents the first-ever major investment from an agency group into in-game advertising. Bidstack has been trailblazing the in-game ad category since it was listed on the London Stock Exchange in 2018 becoming the first crowdfunded gaming company to go public. Since its arrival on...