In this piece for Charged Retail Bidstack’s CRO, Lewis Sherlock, starts the conversation around the role in-game advertising can have on seasonal ad campaigns this Christmas, especially with Covid-19 impacting traditional marketing channels.

We were delighted to see our friend Nana Badu recognised by Sol Campbell and the FA last week as he was added to their Lionhearts squad for his work during lockdown. Bidstack is working to support the fantastic work of the BADU team with our three-way partnership with Norwich City Football Club.

Ubisoft’s subscription service UPLAY+ has officially become Ubisoft+. On November 10th, the service will launch a new multi-platform subscription model beginning with a beta on Amazon Luna, before later joining Google Stadia.

Our partners Codemasters celebrated more than 9 million players taking the driver's seat in DiRT Rally 2.0 last week. The ultimate rally simulation has been enjoyed by more players than ever before who have covered every inch of gravel, tarmac, snow and ice.

Facebook is the latest tech giant to get into the world of cloud gaming - but the company’s offering is quite a bit different than the competition. Unlike Amazon or Google, which both offer standalone cloud gaming services for a fee, Facebook is introducing cloud games to its existing app - several of which are playable right now.

Netflix and Ubisoft have signed a content partnership with the goal of creating an Assassin’s Creed TV universe. The deal will see the companies create live-action, animated, and anime series based on Ubisoft’s video game franchise, which has sold over 155 million units since debuting in 2007.