First name

Last name




All fields are required. We aim to respond within 2 - 3 days

Sign Up to our SDK


First name

Last name


Contact No.*



Company URL*

Select the platforms you use:*

All fields are required. We aim to respond within 48 hours

Bidstack News  |  March 31, 2020
The Bidstack Bulletin – 31st March 2020

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. To check out this weeks highlights click on the links below.

This weeks highlights:

1. Bidstack, Gfinity and Venatus join forces

Utilising Gfinity’s web platforms, Gfinityesports, Realsports101 and Stealth Optional, Gfinity, Bidstack and Venatus will work together to provide solutions such as programmatic advertising, bespoke video, audio-based promotions and more. This will become another avenue for advertisers to reach the gaming and esports community.

2. Nielsen Reports 903K Viewers for NASCAR Esports Event

The Esports Observer reported that the 2020 NASCAR Pro Invitational Series achieved the highest viewership of any esport event in history. The event was broadcasted on Fox Sport across the US last week. The series had current and retired professional drivers taking part in simulators racing rigs from their homes.

3. The COVID-19 Effect: Gaming, Social Media and E-Commerce are on the up

Gaming, social media, e-commerce and news usage have all increased since the global lockdown. As billions of people globally have been forced to spend more time at home, an increase in these media channels would make sense. So how has this affected marketers and their media strategies? How will they now spend their advertising budget in this current climate?

4. Twitch joining the fight against Coronavirus

Twitch streamed a 12 hour live charity event, Stream Aid, with the hope of doing ‘what we do best, #stayhome, play games, and support a good cause’. The event had performances from Grammy award winning musicians such as Halestorm, John Legend and Lady Antebellum, as well as appearances from sporting heroes like British F1 driver, Lando Norris, 2 time Olympian Aly Raisman and American cornerback Darius Slay. At the end of the stream, the event had raised close to $3m and all proceeds were donated to WHO’s COVID-19 Solidarity Response Fund.

5. #PlayApartTogether: WHO highlights how gaming can help fight COVID-19

The gaming industry and The World Health Organisation (WHO) have joined forces to launch the #PlayApartTogether initiative. The aim of the initiative is to help flatten the pandemic curve and save lives by giving people advice on how to entertain themselves and practice physical distancing.

6. The sports turning to gaming during lockdown

Over the past few weeks, we have seen sports teams, clubs and athletes from Formula 1, Football, NASCAR and Basketball transfer from the real world stage to the online gaming environment. The latest to join the party is the World Boxing Super Series (WBSS) with their computer-to-computer simulations of fights in Electronic Arts’ (EA) 2011 game, Fight Night Champion. The BBC have been keeping a close eye on this growing trend and explain some of their findings in this article.

More from Bidstack
Blog  |  September 27, 2019 |  < 1 min read
MarTech Series: In-Game Ads Needn’t Be Disruptive
James Draper, Bidstack CEO explained to MarTech Series why in-game ads don’t have to be intrusive nor disrupt the gaming experience for the player.  Gamers don’t like it when advertising gets in the way of play, as illustrated by the furore around the unskippable ads recently introduced to NBA 2K19’s loading screen. Many game developers aren’t keen...
James Draper

James Draper

In the Press  |  February 13, 2020
City AM: Who’s switching jobs at Saatchi & Saatchi, Bidstack and Vortexa?
City AM covered Bidstack announcement of former Playstation chief, Andrew House, joining Bidstack’s Advisory Board. Bidstack In-game advertising group Bidstack has announced the appointment of Andrew House to its advisory committee. Andrew has extensive experience in the field and began working with Sony when he joined its international PR team in Tokyo in 1990. Five...
In the Press  |  June 24, 2019
Creativepool: Talking Cannes Lions 2019: Key themes from this year’s festival
Bidstack CEO, James Draper spoke to Creativepool about his view on this year’s Cannes Lion Festival.  It was refreshing to see the growing presence of gaming and esports companies at Cannes Lions this year – best illustrated by Activision Blizzard pitching its tent at the Palais des Festivals. It is no big surprise however, as...

Subscribe to Bidstack Bulletin

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

We take your privacy seriously, your details will not be shared with any third parties. Check out our privacy policy.