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Bidstack News  |  March 30, 2021
The Bidstack Bulletin: 30th March 2021

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

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It’s Here: Bidstack’s 2020 Annual Report

Last week we shared our 2020 Annual Report and Accounts. Check the report out to get a strategic update on our progress, to discover why 2020 was a milestone year for Bidstack and to explore how we plan to build on our strengths in 2021-2022.

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Why Advertisers Need To Get Seriously Creative To Reach Gamers

Last week, Campaign and Dentsu convened a discussion between some of the industry’s leading marketers and experts on marketing to gamers. Here’s what the experts have to say about advertising in the gaming industry!

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TikTok Owner ByteDance Takes On Tencent After Acquiring Mobile Gaming Studio

In a bid to diversify beyond advertising and expand their footprint internationally, TikTok owner ByteDance took a slice of the $86 billion mobile gaming market by acquiring major mobile gaming studio Moonton last week.

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Burberry Designed Character Skins For China’s Biggest Video Game

In this piece, Tencent-owned developer TiMi Studios discuss their collaboration with fashion house Burberry on new character skins. The collaboration is part of an ongoing trend of fashion infiltrating video games and vice versa.

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Yasin Dabhelia, Bidstack: A New Digital Life

Yasin Dabhelia, Director, Global Demand Partnerships and Agency Sales, here at Bidstack, delves into what the Metaverse means and lays out what he believes to be the next stage of digital advertising.

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Bafta Games Awards 2021: Hades Takes Best Game

Thursday night saw the online broadcast of the second Bafta Games Awards to be held during the pandemic. Supergiant Games’ Hades swept the awards taking home 5 including Best Game. Naughty Dog's ‘fan-favourite’ The Last of Us Part II secured 3 wins from its 13 nominations.

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More from Bidstack
In the Press  |  April 6, 2020
Motorsport.com: Codemasters adds coronavirus message into DiRT Rally 2.0
Codemasters has added “Stay Home Save Lives” messages to its DiRT Rally 2.0 game, with the help from in-game advertising partners, Bidstack, in an effort to increase public safety amid the coronavirus crisis. With almost 48,000 COVID-19 cases in the UK, the government has reinforced its instruction for all citizens to stay at home aside...
In the Press  |  September 25, 2020
The Drum: Howzat! Bidstack partners with Nautilus Mobile on Real Cricket 20
The Drum covered the news about Bidstack’s latest partnership with Real Cricket™ franchise publisher, Nautilus. Bidstack, the leading in-game advertising platform, and Nautilus Mobile, creators of the hugely popular Real Cricket™ series have announced a new and exclusive in-game advertising partnership. Bidstack will deliver contextually relevant, realistic and unintrusive ads designed to fit seamlessly into the...
Bidstack News  |  March 30, 2021
The Bidstack Bulletin: 30th March 2021
In this week's Bulletin, Bidstack’s 2020 Annual Report is released, industry experts give advice to brands looking to get in the game, and the Bafta Games Awards winners are revealed.

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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