March 30, 2021
The Bidstack Bulletin: 30th March 2021
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.
Discover the most interesting news and views from the past week below.
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It’s Here: Bidstack’s 2020 Annual Report
Last week we shared our 2020 Annual Report and Accounts. Check the report out to get a strategic update on our progress, to discover why 2020 was a milestone year for Bidstack and to explore how we plan to build on our strengths in 2021-2022.
Why Advertisers Need To Get Seriously Creative To Reach Gamers
Last week, Campaign and Dentsu convened a discussion between some of the industry’s leading marketers and experts on marketing to gamers. Here’s what the experts have to say about advertising in the gaming industry!
TikTok Owner ByteDance Takes On Tencent After Acquiring Mobile Gaming Studio
In a bid to diversify beyond advertising and expand their footprint internationally, TikTok owner ByteDance took a slice of the $86 billion mobile gaming market by acquiring major mobile gaming studio Moonton last week.
Burberry Designed Character Skins For China’s Biggest Video Game
In this piece, Tencent-owned developer TiMi Studios discuss their collaboration with fashion house Burberry on new character skins. The collaboration is part of an ongoing trend of fashion infiltrating video games and vice versa.
Yasin Dabhelia, Bidstack: A New Digital Life
Yasin Dabhelia, Director, Global Demand Partnerships and Agency Sales, here at Bidstack, delves into what the Metaverse means and lays out what he believes to be the next stage of digital advertising.
Bafta Games Awards 2021: Hades Takes Best Game
Thursday night saw the online broadcast of the second Bafta Games Awards to be held during the pandemic. Supergiant Games’ Hades swept the awards taking home 5 including Best Game. Naughty Dog's ‘fan-favourite’ The Last of Us Part II secured 3 wins from its 13 nominations.
In the Press
September 25, 2020
The Gaming Economy: Bidstack Partners with Nautilus Mobile
The Gaming Economy wrote a piece about Bidstack’s latest partnership, Nautilus. Bidstack, a leading in-game advertising platform, and Nautilus Mobile, creators of the hugely popular Real Cricket series have announced a new and exclusive in-game advertising partnership. Bidstack will deliver contextually relevant, realistic and unintrusive ads designed to fit seamlessly into the in-game environment in Real Cricket...
August 11, 2020
The Bidstack Bulletin: 11th August 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here...
In the Press
February 4, 2020
Creativepool: 11 digital marketing trends to watch in 2020
James Draper, Bidstack CEO spoke to Caroline Burgess-Pike of Creativepool to talk about what marketing trends to look out for in 2020. Esports means serious business “If there were any doubts remaining about the status of esports in mainstream culture, 2019 has quelled them. This year we witnessed the largest esports events to date, including...