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Bidstack News  |  June 30, 2020
The Bidstack Bulletin: 30th June 2020

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

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Call of Duty: Mobile reaches 250m downloads after eight months

Call of Duty: Mobile has passed 250 million downloads after eight months on the market. The game has seen an increase in revenue since the Covid-19 outbreak began in February. The peak was $53 million in May, the game's second most lucrative month since its October launch.

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Gaming companies woo Brands, YouTube's pitch to TV buyers

In this piece, AdExchanger shared some of the key takeaways from their NewFronts event, including the growing demand for gaming and esports inventory. Gaming has been one of the few beneficiaries of the Covid-19 crisis although engagement and revenue in gaming have made it a growing area of interest for brands for the last few years.

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Gucci enters esports with Fnatic-inspired watch

Gucci continues their push into esports with another partnership with the world’s largest esports organisation Fnatic. Their first collaboration is an exclusive Fnatic watch and it follows on from the Fnatic League of Legends team donning Gucci attire and taking front row seats at Milan Fashion Week earlier this year.

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David Beckham co-owned Guild Esports launches, seeks $31M investment

Guild Esports have announced David Beckham as a co-founder of their organisation after seeking to raise $31m (£25m). Guild Esports, formerly known as The Lords Esports was founded in September 2019 and made its first move in the space with the acquisition of esports organisation, Cyqiq Gaming.

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Fortnite Movie Nite: Christopher Nolan's hit films screen in-game

Fornite’s latest in-game activation came in the form of Movie Nite! In Party Royale, players were able to enjoy one of three Christopher Nolan’s films depending on their location. US gamers saw Inception, UK and German gamers saw The Prestige and French players saw The Dark Knight Begins. It’s another interesting and innovative move from Epic Games.

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Apple’s latest privacy announcement could be more impactful than CCPA or GDPR

Apple’s latest push in privacy comes in the form of new measures designed to give users greater control over their data. The new measures include requiring app developers, including media owners and brands, to disclose the data they collect, who they’re sharing it with and seeking consent from the iOS device user to access their data.

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Tencent is quietly building a Twitch rival

Streaming platform, Trovo Live, is the latest company to receive backing from Tencent. In its current state, Trovo Live’s audience pales in comparison to the likes of Twitch. However, the platform announced a new $30m Creator Partnership Programme where they are rewarding streamers for bringing more users onto Trovo Live.

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More from Bidstack
Bidstack News  |  March 31, 2020
The Bidstack Bulletin – 31st March 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. To check out this weeks highlights click on the links below. This weeks highlights: 1. Bidstack, Gfinity and Venatus join forces Utilising Gfinity’s...
In the Press  |  May 15, 2020
MCV: Issue 957 – May 2020
Bidstack’s VP Gaming, Charlotte Cook talks to MCV’s editor Seth Barton about the DCMS’ ‘Stay Home, Save Lives’ campaign done in partnership with Codemasters, the good that in-game advertising has done during the COVID-19 lockdown and the potential this new revenue stream can offer for game developers. ‘Stay Home, Save Lives’ has been the message...
In the Press  |  March 12, 2020
MarTech Series: MG Motor UK Makes Play for In-Game Advertising in DiRT Rally 2.0, in Collaboration With Bidstack, Codemasters and tmwi
MarTech Series covered Bidstack, Codemasters and TMWI’s news about an industry first campaign: MG Motors UK being the first automative brand to go live in really time in Codemasters’ DiRT Rally 2.0. MG Motor UK has become the first automotive manufacturer to champion in-game advertising in real-time. Working with leading native in-game advertising provider Bidstack and...

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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