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Bidstack News  |  June 30, 2020
The Bidstack Bulletin: 30th June 2020

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

Want to keep up to date with Bidstack Bulletin? Click here to subscribe

Call of Duty: Mobile reaches 250m downloads after eight months

Call of Duty: Mobile has passed 250 million downloads after eight months on the market. The game has seen an increase in revenue since the Covid-19 outbreak began in February. The peak was $53 million in May, the game's second most lucrative month since its October launch.

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Gaming companies woo Brands, YouTube's pitch to TV buyers

In this piece, AdExchanger shared some of the key takeaways from their NewFronts event, including the growing demand for gaming and esports inventory. Gaming has been one of the few beneficiaries of the Covid-19 crisis although engagement and revenue in gaming have made it a growing area of interest for brands for the last few years.

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Gucci enters esports with Fnatic-inspired watch

Gucci continues their push into esports with another partnership with the world’s largest esports organisation Fnatic. Their first collaboration is an exclusive Fnatic watch and it follows on from the Fnatic League of Legends team donning Gucci attire and taking front row seats at Milan Fashion Week earlier this year.

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David Beckham co-owned Guild Esports launches, seeks $31M investment

Guild Esports have announced David Beckham as a co-founder of their organisation after seeking to raise $31m (£25m). Guild Esports, formerly known as The Lords Esports was founded in September 2019 and made its first move in the space with the acquisition of esports organisation, Cyqiq Gaming.

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Fortnite Movie Nite: Christopher Nolan's hit films screen in-game

Fornite’s latest in-game activation came in the form of Movie Nite! In Party Royale, players were able to enjoy one of three Christopher Nolan’s films depending on their location. US gamers saw Inception, UK and German gamers saw The Prestige and French players saw The Dark Knight Begins. It’s another interesting and innovative move from Epic Games.

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Apple’s latest privacy announcement could be more impactful than CCPA or GDPR

Apple’s latest push in privacy comes in the form of new measures designed to give users greater control over their data. The new measures include requiring app developers, including media owners and brands, to disclose the data they collect, who they’re sharing it with and seeking consent from the iOS device user to access their data.

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Tencent is quietly building a Twitch rival

Streaming platform, Trovo Live, is the latest company to receive backing from Tencent. In its current state, Trovo Live’s audience pales in comparison to the likes of Twitch. However, the platform announced a new $30m Creator Partnership Programme where they are rewarding streamers for bringing more users onto Trovo Live.

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More from Bidstack
Blog  |  October 22, 2019 |  4 min read
What Is In-Game Advertising?
Gaming has been on the radar of advertisers for some time, but it seems to have become a more intriguing prospect in the collective consciousness of the industry over the past year or so. This may be down to technological advances that enable better quality, immersive advertising in-game or a wider reflection of the gaming...
Lewis Hadley

Lewis Hadley

Bidstack News  |  May 5, 2020
The Bidstack Bulletin: 5th May 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here...
In the Press  |  April 6, 2020
Motorsport.com: Codemasters adds coronavirus message into DiRT Rally 2.0
Codemasters has added “Stay Home Save Lives” messages to its DiRT Rally 2.0 game, with the help from in-game advertising partners, Bidstack, in an effort to increase public safety amid the coronavirus crisis. With almost 48,000 COVID-19 cases in the UK, the government has reinforced its instruction for all citizens to stay at home aside...

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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