Call of Duty: Mobile has passed 250 million downloads after eight months on the market. The game has seen an increase in revenue since the Covid-19 outbreak began in February. The peak was $53 million in May, the game's second most lucrative month since its October launch.

In this piece, AdExchanger shared some of the key takeaways from their NewFronts event, including the growing demand for gaming and esports inventory. Gaming has been one of the few beneficiaries of the Covid-19 crisis although engagement and revenue in gaming have made it a growing area of interest for brands for the last few years.

Gucci continues their push into esports with another partnership with the world’s largest esports organisation Fnatic. Their first collaboration is an exclusive Fnatic watch and it follows on from the Fnatic League of Legends team donning Gucci attire and taking front row seats at Milan Fashion Week earlier this year.

Guild Esports have announced David Beckham as a co-founder of their organisation after seeking to raise $31m (£25m). Guild Esports, formerly known as The Lords Esports was founded in September 2019 and made its first move in the space with the acquisition of esports organisation, Cyqiq Gaming.

Fornite’s latest in-game activation came in the form of Movie Nite! In Party Royale, players were able to enjoy one of three Christopher Nolan’s films depending on their location. US gamers saw Inception, UK and German gamers saw The Prestige and French players saw The Dark Knight Begins. It’s another interesting and innovative move from Epic Games.

Apple’s latest push in privacy comes in the form of new measures designed to give users greater control over their data. The new measures include requiring app developers, including media owners and brands, to disclose the data they collect, who they’re sharing it with and seeking consent from the iOS device user to access their data.

Streaming platform, Trovo Live, is the latest company to receive backing from Tencent. In its current state, Trovo Live’s audience pales in comparison to the likes of Twitch. However, the platform announced a new $30m Creator Partnership Programme where they are rewarding streamers for bringing more users onto Trovo Live.