Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.
Discover the most interesting news and views from the past week below.
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Last week, Bidstack announced it’s first virtual reality partnership with Rezzil, the world’s leading platform for developing elite footballers. This exclusive deal will open the door for a new innovative format, allowing Bidstack’s advertising partners to better engage their target audience.
Matt Schmidt, CEO of Alpha Esports, explains to Forbes that through gaming, brands are better able to engage with a younger audience. He stresses the importance of a shift away from intrusive pop-up ads to more user-friendly brand integrations.
It’s reported that 40% of the global population are playing video games. This report from DFC Intelligence breaks down the numbers, looking at which region sees the highest number of gamers and what their platform of choice is.
PlayStation has announced the first details of their upcoming next-gen VR system. Revealing a simpler setup and assurances of heightened performance, this gives fans something to look forward to beyond 2021.
the US gaming giant Epic Games awarded unreal academic status to the Ulster University’s screen academy, endorsing their games design and animation programmes.
Singer Tom Grennan expresses his interest in online gaming in this interview with BBC Sounds Podcast ‘Press X to continue’. He mentions that online gaming is ‘’a different type of socialising’’ and how games haven't just kept him busy during the pandemic, they also have kept him connected to his friends.