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Bidstack News  |  February 2, 2021
The Bidstack Bulletin: 2nd February 2021

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

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The Great Graphics Card Shortage Of 2020 (and 2021)

Steam saw immense growth in 2020 as the popularity of PC gaming and the number of people investing in it as a hobby took off during the pandemic. This explosive growth led to a graphics card shortage which could continue into 2021.

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Broad-Based Media Recovery 2021: WPP CEO

In this interview, Mark Read, Chief Executive Officer at WPP encourages companies to evaluate their advertising budgets for 2020 and establish investments into companies where advertisements can be delivered through gaming, in addition to traditional ad channels.

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Google ‘’Extremely Confident’’ About Third Party Cookie Alternatives

This piece from CNBC discusses Google’s decision to end it’s support for third-party cookies and the decision to replace them with Federated Learning of Cohorts (FLOC), this will inevitably have an impact on the digital advertising ecosystem but not the cookie-less in-game advertising space.

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The Marketer’s Guide To Level Up In The Gaming Environment

Trends around gaming entertainment have skyrocketed in the last year as people have spent more time at home. These trends have had a huge impact on traditional sports and have opened pathways for gamers and brands to delve into the world of esports. Learn more about this trend and others in this piece from Marketing Dive.

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What To Expect From The Gaming Industry In 2021

While crystal ball gazing can be risky, especially during a global pandemic, it seems inevitable that gaming will continue to grow in 2021. In this article for The Drum, Bidstack CRO Lewis Sherlock shares the 3 key gaming trends he expects to see come to fruition in the coming year.

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GT World Challenge Drivers Can Win Real Championship Points From Esport Racers

In this article, GT World Challenge 2021 demonstrates the growing popularity of gaming and the blurring of the lines between traditional sports and esports, where virtual races can now be awarded points that count towards a real-world championship.

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More from Bidstack
In the Press  |  May 18, 2020
MediaTel: Level up your ads: Why brands are getting into gaming
Bidstack’s Marketing Director, Vanessa Goff-Yu and CRO, Lewis Sherlock, takes a closer look with Mediatel as to why more and more brands are getting into gaming. What is it about the gaming industry that’s got advertiser’s attention? Is it the $3bn spend on in-game advertising in the US, or is it more people are watching...
In the Press  |  April 23, 2020
ExchangeWire: Marketing Spend Has Fallen, But There’s Room for Optimism: Q1 2020 IPA Bellwether Report
Exchangewire asked industry leaders from the advertising community, including IAA’s VP Marketing Fran Cowan, Group M Digital UK’s MD Paul Rowlinson and Bidstack CEO, James Draper, on their opinions and thoughts on the latest IPA Bellweather Report released in April 2020. Gaming offers a bright spot in bleak times The report provides an unsurprising outlook for...
In the Press  |  March 26, 2020
ExchangeWire: Advertising Vs Coronavirus: Part One – Ad Tech
Lewis Hadley, Head of Insights and Digital Marketing, spoke to ExchangeWire about the gaming trends that have arisen since COVID-19 broke out globally. Surges in gaming offers a new avenue for brands The general public are being encouraged to self-isolate and work from home in a number of areas at the moment and many of...

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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