Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.
Discover the most interesting news and views from the past week below.
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Steam saw immense growth in 2020 as the popularity of PC gaming and the number of people investing in it as a hobby took off during the pandemic. This explosive growth led to a graphics card shortage which could continue into 2021.
In this interview, Mark Read, Chief Executive Officer at WPP encourages companies to evaluate their advertising budgets for 2020 and establish investments into companies where advertisements can be delivered through gaming, in addition to traditional ad channels.
This piece from CNBC discusses Google’s decision to end it’s support for third-party cookies and the decision to replace them with Federated Learning of Cohorts (FLOC), this will inevitably have an impact on the digital advertising ecosystem but not the cookie-less in-game advertising space.
Trends around gaming entertainment have skyrocketed in the last year as people have spent more time at home. These trends have had a huge impact on traditional sports and have opened pathways for gamers and brands to delve into the world of esports. Learn more about this trend and others in this piece from Marketing Dive.
While crystal ball gazing can be risky, especially during a global pandemic, it seems inevitable that gaming will continue to grow in 2021. In this article for The Drum, Bidstack CRO Lewis Sherlock shares the 3 key gaming trends he expects to see come to fruition in the coming year.
In this article, GT World Challenge 2021 demonstrates the growing popularity of gaming and the blurring of the lines between traditional sports and esports, where virtual races can now be awarded points that count towards a real-world championship.