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Bidstack News  |  September 29, 2020
The Bidstack Bulletin: 29th September 2020

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

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Bidstack are shortlisted for The Wires' Best Digital Campaign 2020

Bidstack have been shortlisted for their collaboration with Codemasters on the Government’s ‘Stay Home, Save Lives’ campaign at this year’s The Wires Global awards. Currently in its fourth year, the awards recognises the very best use of ad tech and martech across all aspects of media sales and media buying, celebrating the use of technology, expertise, and innovation within the industry.

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Howzat! Bidstack partners with Nautilus Mobile

Bidstack and the creators of the Real Cricket™ franchise, Nautilus Mobile, have signed an exclusive partnership, whereby Bidstack will deliver contextually relevant, realistic and unintrusive ads designed to fit seamlessly into Real Cricket 20’s in-game environment.

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Amazon announces Luna, a new cloud-gaming service

In Amazon’s annual hardware event, the tech giant announced the launch of their cloud-gaming service, Luna. Previously under the codename, Project Tempo, the service offers an all-inclusive subscription model where users can access its library for 100+ games at 4k/60fps. Titles that are available to play at launch include Control, GRID and Resident Evil, with Amazon promising more to come.

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A virtual K-pop group who exist as video game avatars reaches No.1 in the US

League of Legend’s virtual K-Pop girl group, K/DA released a new single ‘the Baddest’ that’s topped the US Billboard charts for two consecutive weeks. This isn’t the first time the virtual group’s experienced success however. In 2018, the band released their first single ‘Pop/Star’ which was number one in the Digital Songs Billboard charts.

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Microsoft’s new Xbox app will let you stream Xbox One games to your iPhone

Microsoft are set to release a big update on the Xbox app for iOS that includes the ability to stream Xbox One games to an iPhone. A new Xbox app will arrive in the App Store soon that includes a remote play feature, which lets Xbox One console owners stream their games to an iPhone. You will be able to access an Xbox console over Wi-Fi, or even an LTE or 5G connection, too.

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Super Mario All-Stars physical copies outsold Avengers in September

Nintendo’s latest installment of the Mario Series, Super Mario 3D All-Stars, is September's biggest selling boxed game release, and the third largest launch of the year so far behind PlayStation exclusive The Last of Us 2 and then Animal Crossing: New Horizons.

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More from Bidstack
Blog  |  October 19, 2019 |  4 min read
5 Reasons Why Game Developers Are Embracing In-Game Advertising
The success of multimillion selling titles such as Call of Duty: Black Ops 4, Red Dead Redemption 2 and FIFA 19 has seen gaming revenues outstrip those of the film and music industries combined. Esports audiences are overshadowing the world’s biggest sporting events, with more people tuning into the League of Legends World Championship than...
Lewis Hadley

Lewis Hadley

In the Press  |  August 13, 2019
WARC: Native in-game ads will future proof digital advertising
James Draper, Bidstack CEO, spoke to WARC about how in-game advertising brings the scale of mass-media exposure without ruining playing experiences. In the last 12 months, the popularity of esports has gone through the roof with viewing figures now surpassing both F1 and the 2019 Superbowl. With this continual rise, we are seeing advertisers starting to...
Bidstack News  |  January 19, 2021
The Bidstack Bulletin: 19th January 2021
In this week's Bidstack Bulletin, preview the biggest games of 2021 and discover how gaming has overtaken music as the most powerful influence in youth culture.

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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