Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.
Discover the most interesting news and views from the past week below.
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Bidstack have been shortlisted for their collaboration with Codemasters on the Government’s ‘Stay Home, Save Lives’ campaign at this year’s The Wires Global awards. Currently in its fourth year, the awards recognises the very best use of ad tech and martech across all aspects of media sales and media buying, celebrating the use of technology, expertise, and innovation within the industry.
Bidstack and the creators of the Real Cricket™ franchise, Nautilus Mobile, have signed an exclusive partnership, whereby Bidstack will deliver contextually relevant, realistic and unintrusive ads designed to fit seamlessly into Real Cricket 20’s in-game environment.
In Amazon’s annual hardware event, the tech giant announced the launch of their cloud-gaming service, Luna. Previously under the codename, Project Tempo, the service offers an all-inclusive subscription model where users can access its library for 100+ games at 4k/60fps. Titles that are available to play at launch include Control, GRID and Resident Evil, with Amazon promising more to come.
League of Legend’s virtual K-Pop girl group, K/DA released a new single ‘the Baddest’ that’s topped the US Billboard charts for two consecutive weeks. This isn’t the first time the virtual group’s experienced success however. In 2018, the band released their first single ‘Pop/Star’ which was number one in the Digital Songs Billboard charts.
Microsoft are set to release a big update on the Xbox app for iOS that includes the ability to stream Xbox One games to an iPhone. A new Xbox app will arrive in the App Store soon that includes a remote play feature, which lets Xbox One console owners stream their games to an iPhone. You will be able to access an Xbox console over Wi-Fi, or even an LTE or 5G connection, too.
Nintendo’s latest installment of the Mario Series, Super Mario 3D All-Stars, is September's biggest selling boxed game release, and the third largest launch of the year so far behind PlayStation exclusive The Last of Us 2 and then Animal Crossing: New Horizons.