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Bidstack News  |  July 29, 2020
The Bidstack Bulletin: 29th July 2020

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

Want to keep up to date with Bidstack Bulletin? Click here to subscribe

Mediatel release their Future of Gaming post event report

Following the success of their first ever gaming event, share some of the best insights from the show featuring Bidstack’s CRO Lewis Sherlock in a roundtable debate on the rise of gaming and our Head of Marketing Vanessa Goff-Yu discussing why brands are getting into gaming.

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Help For Heroes share their Hero Up Initiative that utilises gaming for good

Military veterans, particularly those who may have health conditions or limited mobility, face unique mental health challenges which have been amplified by the Covid-19 situation. One of the new ways in which veterans are staying engaged though is through online gaming.

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The Xbox Games Showcase proves that exclusivity wars are far from over

Microsoft’s exhibition had some impressive moments, but it also showed that Xbox might be pivoting away from their past ambitions and demonstrated that exclusivity is still high on the agenda.

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Mobile gaming gains during lockdown, esports is unchanged

The e-sports category continues to attract advertising dollars even if lockdown hasn’t brought the new audience surge it might have hoped for, but mobile gaming has seen big gains during this time, according to a new WARC report.

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Everything announced at the Xbox Series X Games Showcase

Microsoft’s Xbox Games Showcase on Thursday ran down a lineup of games coming to the Xbox Series X, the company’s next console. Unlike its competitors, though, Microsoft has emphasized throughout the run-up to this new console that these games will be playable even if you don’t pick up that piece of hardware right away.

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Facebook Gaming Sees 200% Year-Over-Year Growth in Q2 2020

Facebook Gaming experienced significant growth in the second quarter of 2020. The number of hours watched on Facebook Gaming increased by 75% in the second quarter of 2020 from the first quarter, reaching a peak of 342 million hours watched in May.

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More from Bidstack
In the Press  |  September 1, 2020
Video Ad News: What Are the Next Big Opportunities for Ad Tech?
We enjoyed this overview of the biggest upcoming opportunities in ad tech from Tim Cross at Video Ad News. It's great to see AAA gaming, in-game advertising and Bidstack mentioned as a part of the list of exciting new opportunities in the space.
Blog  |  February 19, 2020 |  5 min read
3 Key Takeaways from IAB ALM 2020
Last week, I was fortunate enough to represent Bidstack at the annual  IAB Leadership Summit in Palm Desert, CA. The conference brings together some of the best and brightest executives from agencies, clients, tech vendors and publishers from around the US, to discuss the prevailing topics hitting our industry.   The key theme for this year...
Adam Fisher

Adam Fisher

In the Press  |  September 25, 2020
ExchangeWire: Howzat! Bidstack partners with Nautilus Mobile
ExchangeWire covered the Bidstack news about partnering with Nautilus on their latest title from the Real Cricket™ franchise, Real Cricket 20. Bidstack, the leading in-game advertising platform, and Nautilus Mobile, creators of the hugely popular Real Cricket™ series have announced a new and exclusive in-game advertising partnership. Bidstack will deliver contextually relevant, realistic and unintrusive ads designed...

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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