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Bidstack News  |  July 29, 2020
The Bidstack Bulletin: 29th July 2020

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

Want to keep up to date with Bidstack Bulletin? Click here to subscribe

Mediatel release their Future of Gaming post event report

Following the success of their first ever gaming event, share some of the best insights from the show featuring Bidstack’s CRO Lewis Sherlock in a roundtable debate on the rise of gaming and our Head of Marketing Vanessa Goff-Yu discussing why brands are getting into gaming.

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Help For Heroes share their Hero Up Initiative that utilises gaming for good

Military veterans, particularly those who may have health conditions or limited mobility, face unique mental health challenges which have been amplified by the Covid-19 situation. One of the new ways in which veterans are staying engaged though is through online gaming.

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The Xbox Games Showcase proves that exclusivity wars are far from over

Microsoft’s exhibition had some impressive moments, but it also showed that Xbox might be pivoting away from their past ambitions and demonstrated that exclusivity is still high on the agenda.

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Mobile gaming gains during lockdown, esports is unchanged

The e-sports category continues to attract advertising dollars even if lockdown hasn’t brought the new audience surge it might have hoped for, but mobile gaming has seen big gains during this time, according to a new WARC report.

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Everything announced at the Xbox Series X Games Showcase

Microsoft’s Xbox Games Showcase on Thursday ran down a lineup of games coming to the Xbox Series X, the company’s next console. Unlike its competitors, though, Microsoft has emphasized throughout the run-up to this new console that these games will be playable even if you don’t pick up that piece of hardware right away.

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Facebook Gaming Sees 200% Year-Over-Year Growth in Q2 2020

Facebook Gaming experienced significant growth in the second quarter of 2020. The number of hours watched on Facebook Gaming increased by 75% in the second quarter of 2020 from the first quarter, reaching a peak of 342 million hours watched in May.

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More from Bidstack
Bidstack News  |  April 21, 2020
The Bidstack Bulletin – 21st April 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. To check out this weeks highlights click on the links below. This weeks highlights: 1. Here’s how our digital lives might look in...
In the Press  |  October 9, 2019
Mediatel: Marketers expect to see gaming become its own media channel
From next year, the ad industry may see gaming emerge as a new, independent media channel, industry experts have predicted. Kay Taylor, Global Innovation and Partnerships Manager at Mindshare, Peter Jacobs, Client Partner, global at Dentsu Aegis Network, Adam Lynch, Senior Manager Operations at F1 and Lewis Sherlock, VP Sales at Bidstack discussed this topic...
Bidstack News  |  August 4, 2020
The Bidstack Bulletin: 4th August 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here...

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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