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Bidstack News  |  July 29, 2020
The Bidstack Bulletin: 29th July 2020

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

Want to keep up to date with Bidstack Bulletin? Click here to subscribe

Mediatel release their Future of Gaming post event report

Following the success of their first ever gaming event, share some of the best insights from the show featuring Bidstack’s CRO Lewis Sherlock in a roundtable debate on the rise of gaming and our Head of Marketing Vanessa Goff-Yu discussing why brands are getting into gaming.

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Help For Heroes share their Hero Up Initiative that utilises gaming for good

Military veterans, particularly those who may have health conditions or limited mobility, face unique mental health challenges which have been amplified by the Covid-19 situation. One of the new ways in which veterans are staying engaged though is through online gaming.

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The Xbox Games Showcase proves that exclusivity wars are far from over

Microsoft’s exhibition had some impressive moments, but it also showed that Xbox might be pivoting away from their past ambitions and demonstrated that exclusivity is still high on the agenda.

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Mobile gaming gains during lockdown, esports is unchanged

The e-sports category continues to attract advertising dollars even if lockdown hasn’t brought the new audience surge it might have hoped for, but mobile gaming has seen big gains during this time, according to a new WARC report.

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Everything announced at the Xbox Series X Games Showcase

Microsoft’s Xbox Games Showcase on Thursday ran down a lineup of games coming to the Xbox Series X, the company’s next console. Unlike its competitors, though, Microsoft has emphasized throughout the run-up to this new console that these games will be playable even if you don’t pick up that piece of hardware right away.

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Facebook Gaming Sees 200% Year-Over-Year Growth in Q2 2020

Facebook Gaming experienced significant growth in the second quarter of 2020. The number of hours watched on Facebook Gaming increased by 75% in the second quarter of 2020 from the first quarter, reaching a peak of 342 million hours watched in May.

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More from Bidstack
Blog  |  October 22, 2019 |  4 min read
What Is In-Game Advertising?
Gaming has been on the radar of advertisers for some time, but it seems to have become a more intriguing prospect in the collective consciousness of the industry over the past year or so. This may be down to technological advances that enable better quality, immersive advertising in-game or a wider reflection of the gaming...
Lewis Hadley

Lewis Hadley

Bidstack News  |  June 16, 2020
The Bidstack Bulletin: 16th June 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here...
In the Press  |  December 18, 2019
The Gaming Economy: Predictions 2020: In-Game Advertising
As the decade draws to a close, ExchangeWire and TheGamingEconomy invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is in-game advertising, where marketers are increasingly realising the value in the medium as a result...

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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