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Bidstack News  |  July 29, 2020
The Bidstack Bulletin: 29th July 2020

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

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Mediatel release their Future of Gaming post event report

Following the success of their first ever gaming event, share some of the best insights from the show featuring Bidstack’s CRO Lewis Sherlock in a roundtable debate on the rise of gaming and our Head of Marketing Vanessa Goff-Yu discussing why brands are getting into gaming.

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Help For Heroes share their Hero Up Initiative that utilises gaming for good

Military veterans, particularly those who may have health conditions or limited mobility, face unique mental health challenges which have been amplified by the Covid-19 situation. One of the new ways in which veterans are staying engaged though is through online gaming.

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The Xbox Games Showcase proves that exclusivity wars are far from over

Microsoft’s exhibition had some impressive moments, but it also showed that Xbox might be pivoting away from their past ambitions and demonstrated that exclusivity is still high on the agenda.

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Mobile gaming gains during lockdown, esports is unchanged

The e-sports category continues to attract advertising dollars even if lockdown hasn’t brought the new audience surge it might have hoped for, but mobile gaming has seen big gains during this time, according to a new WARC report.

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Everything announced at the Xbox Series X Games Showcase

Microsoft’s Xbox Games Showcase on Thursday ran down a lineup of games coming to the Xbox Series X, the company’s next console. Unlike its competitors, though, Microsoft has emphasized throughout the run-up to this new console that these games will be playable even if you don’t pick up that piece of hardware right away.

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Facebook Gaming Sees 200% Year-Over-Year Growth in Q2 2020

Facebook Gaming experienced significant growth in the second quarter of 2020. The number of hours watched on Facebook Gaming increased by 75% in the second quarter of 2020 from the first quarter, reaching a peak of 342 million hours watched in May.

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More from Bidstack
In the Press  |  April 6, 2020
MCV:Government and video games industry join forces to stop coronavirus spread
Together with Bidstack, Codemasters utilised their BAFTA nominated title, DiRT Rally 2.0 to geotarget gamers with UK government health message ‘Stay Home, Save Lives’. The Department for Digital, Culture, Media and Sport has partnered with some the UK’s leading video game companies to reinforce the government’s ‘Stay At Home, Save Lives’ instruction in some of their...
Bidstack News  |  April 20, 2021
The Bidstack Bulletin: 20th April 2021
In this week's Bulletin, Bidstack welcomes four new gaming partnerships, Paco Rabanne campaign wins big and our CMO discusses why in-game advertising is an essential tool.
Bidstack News  |  January 26, 2021
The Bidstack Bulletin: 26th January 2021
In this week's Bidstack Bulletin, football teams make an appearance in Fortnite, Adidas reveal their approach to esports deals and we discover some of the key trends for gaming and esports in 2021.

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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