Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.
Discover the most interesting news and views from the past week below.
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Following the success of their first ever gaming event, share some of the best insights from the show featuring Bidstack’s CRO Lewis Sherlock in a roundtable debate on the rise of gaming and our Head of Marketing Vanessa Goff-Yu discussing why brands are getting into gaming.
Military veterans, particularly those who may have health conditions or limited mobility, face unique mental health challenges which have been amplified by the Covid-19 situation. One of the new ways in which veterans are staying engaged though is through online gaming.
Microsoft’s exhibition had some impressive moments, but it also showed that Xbox might be pivoting away from their past ambitions and demonstrated that exclusivity is still high on the agenda.
The e-sports category continues to attract advertising dollars even if lockdown hasn’t brought the new audience surge it might have hoped for, but mobile gaming has seen big gains during this time, according to a new WARC report.
Microsoft’s Xbox Games Showcase on Thursday ran down a lineup of games coming to the Xbox Series X, the company’s next console. Unlike its competitors, though, Microsoft has emphasized throughout the run-up to this new console that these games will be playable even if you don’t pick up that piece of hardware right away.
Facebook Gaming experienced significant growth in the second quarter of 2020. The number of hours watched on Facebook Gaming increased by 75% in the second quarter of 2020 from the first quarter, reaching a peak of 342 million hours watched in May.