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Bidstack News  |  April 28, 2020
The Bidstack Bulletin: 28th April 2020

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

Want to keep up to date with Bidstack Bulletin? Click here to subscribe

I’m gaming my way during the quarantine

From decreasing distance of social isolation, to breaking up our day, gaming has played an important role in brightening up many of our quarantine lives. The positive power gaming possesses has also only just started to be recognised by governments and the WHO amongst others. So whether you’re completing a year-long backlog of AAA games or exploring gaming for the first time, everyone can play as they choose.

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More than 12 million Fortnite players watch Travis Scott perform

Travis Scott’s Fortnite event, Astronomical, attracted more than 12 million gamers on its first showing. The show was broadcasted a further 4 more times during the last April 2020 weekend. Scott transformed a whole island into his stage and treated his fans to a 10-minute performance of his biggest hits such as Sicko Mode and Goosebumps. Astronomical’s viewership numbers topped Marshmello’s in-game gig by 2 million. Marshmello’s show was held in February 2019 and was the first of its kind.

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IPA Bellwether report: Industry reaction

IPA released the Q1 2020 Bellwether report last week and it showed that marketing budgets experienced the fastest rate of decline since the global financial crisis. The report goes on to predict that ad spend will continue to shrink for the rest of 2020 but will recover in 2021. Read the reactions and view of some of the industry leaders, including Bidstack’s CEO, James Draper here.

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Facebook launched a dedicated gaming app to take on Twitch, YouTube

With Facebook Gaming’s popularity on the rise, the social media giants are taking another step forward with the release of Facebook Gaming app to further increase their market share of streaming platforms. Originally scheduled for June 2020, the app was released 2 months earlier to try and take advantage of the current demand for gaming. The app is available on Android and Facebook are currently waiting on Apple’s approval before making it available on iOS.

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BMW expands esports partnerships with 4 more international esports organisations.

BMW have partnered with a number of leading esport organisations (including Cloud9, G2, Fnatic, T1 Entertainment & Sports, and FunPlus Phoenix (FPX)) in an effort to reach a younger demographic. Unlike their traditional sports partnerships, BMW are handing the keys over to the esports organisations to let them connect the brand to fans in an authentic way. BMW admits that they do not have enough knowledge around Millennials and Gen Z to reach them effectively. So, the German car manufacturers are hoping esports will be their answer.

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After years of hype, is this the moment for esport?

Unofficial Partners’ Sean Singleton wrote a guest piece for The Marketing Society which reflects upon the impact of the global shutdown on brand relationships with consumers. Quoting Marketing expert, Mark Ritson, ‘the best marketers should be upping, not cutting, their budgets’, Singleton reminds us that the audience hasn’t disappeared, they’re still here! We just need to find alternative ways to reach them. With gaming and esports rising to prominence as a form of entertainment, the article explores the marketing and advertising opportunities within esports and gaming and why they are quickly being adopted.

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More from Bidstack
In the Press  |  April 23, 2020
ExchangeWire: Marketing Spend Has Fallen, But There’s Room for Optimism: Q1 2020 IPA Bellwether Report
Exchangewire asked industry leaders from the advertising community, including IAA’s VP Marketing Fran Cowan, Group M Digital UK’s MD Paul Rowlinson and Bidstack CEO, James Draper, on their opinions and thoughts on the latest IPA Bellweather Report released in April 2020. Gaming offers a bright spot in bleak times The report provides an unsurprising outlook for...
In the Press  |  November 7, 2019
ExchangeWire: Bidstack Sponsors NFG’s FIFA 20 KIT
Bidstack, the in-game advertising platform, has today announced its sponsorship of NFG Esports’ kits for the FIFA 2020 season. The deal will run for the lifespan of the game and the new branded kits will be worn by the team’s players in-game, when they stream gameplay online and at tournaments, as well as during official events. Players...
In the Press  |  February 12, 2020
MCV: Andrew House joins advisory board of in-game advertising firm Bidstack
MCV covered Bidstack’s news of their latest addition to the advisory board, driving force behind Playstation 4, Andrew House. Former PlayStation chief Andrew House has joined in-game advertising platform Bidstack’s advisory board. House – who started his career with Sony in its Tokyo PR team in 1990 before going on to serve as CMO, co-CEO...

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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