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Bidstack News  |  October 27, 2020
The Bidstack Bulletin: 27th October 2020

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

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Bidstack Launches Approved Partner Network With Httpool & GIMA Esports

Last week we announced Httpool and GIMA Esports as exclusive launch partners of the Bidstack Approved Partner Network. The network will help media professionals to level up on gaming, build relationships with vendors in new markets and offer insights into how they approach in-game advertising.

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Gaming Predicted To Become Next Dominant Technology Platform

The Wall Street Journal reports that gaming is set to emerge as the next dominant technology platform much the way search engines, mobile phones and social networks redefined industries in previous decades.

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The Next Battleground For Fashion Brands Is Gaming

Gucci has become the latest fashion brand to utilise gaming to reach a new audience. The announces the in-game recreation of its Off The Grid collection, designed by custom creators Grimcookies and Harrie. Fashion in The Sims is not a first - last year, Jeremy Scott and Moschino collaborated with the game and MAC recently launched a make-up range with them in-game.

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The Evolving Sponsorship Potential Of Esports

Last year, EA Sports and Pizza Hut made headlines with the first-ever naming rights deal for a virtual stadium. Now, following esports’ rise during lockdown, SportsPro asks where the Madden partnership can go in its second season and what is next for gaming sponsorship post-Covid.

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League Of Legends Becomes The 12th Most Marketable Sport

League of Legends is the 12th most marketable sport according to a recent study which found that the League of Legends European Champion (LEC) has a higher Average Minute Audience (AMA) than sports such as tennis, basketball and rugby union for those aged between 16 and 29.

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The Power of Cause-Driven Video Game Advertising

In this piece for Commpro our CEO, James Draper, takes a look at how In-Game Advertising has the potential to change how the public receives vital information moving forward. The format opens the door for important messages to be delivered to hard-to-reach audiences without intruding on their gaming experience.

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More from Bidstack
In the Press  |  April 23, 2020
ExchangeWire: Marketing Spend Has Fallen, But There’s Room for Optimism: Q1 2020 IPA Bellwether Report
Exchangewire asked industry leaders from the advertising community, including IAA’s VP Marketing Fran Cowan, Group M Digital UK’s MD Paul Rowlinson and Bidstack CEO, James Draper, on their opinions and thoughts on the latest IPA Bellweather Report released in April 2020. Gaming offers a bright spot in bleak times The report provides an unsurprising outlook for...
Bidstack News  |  February 25, 2021
Bidstack Step Into VR with Rezzil
Bidstack is delighted to announce its first virtual reality partnership with Rezzil, the world’s leading platform for developing elite footballers.
Bidstack News  |  November 3, 2020
The Bidstack Bulletin: 3rd November 2020
In this week's Bidstack Bulletin, Ubisoft is set to launch their game streaming service with Amazon Luna and Facebook Gaming take their first steps into the cloud.

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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