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Bidstack News  |  October 27, 2020
The Bidstack Bulletin: 27th October 2020

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

Want to keep up to date with Bidstack Bulletin? Click here to subscribe

Bidstack Launches Approved Partner Network With Httpool & GIMA Esports

Last week we announced Httpool and GIMA Esports as exclusive launch partners of the Bidstack Approved Partner Network. The network will help media professionals to level up on gaming, build relationships with vendors in new markets and offer insights into how they approach in-game advertising.

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Gaming Predicted To Become Next Dominant Technology Platform

The Wall Street Journal reports that gaming is set to emerge as the next dominant technology platform much the way search engines, mobile phones and social networks redefined industries in previous decades.

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The Next Battleground For Fashion Brands Is Gaming

Gucci has become the latest fashion brand to utilise gaming to reach a new audience. The announces the in-game recreation of its Off The Grid collection, designed by custom creators Grimcookies and Harrie. Fashion in The Sims is not a first - last year, Jeremy Scott and Moschino collaborated with the game and MAC recently launched a make-up range with them in-game.

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The Evolving Sponsorship Potential Of Esports

Last year, EA Sports and Pizza Hut made headlines with the first-ever naming rights deal for a virtual stadium. Now, following esports’ rise during lockdown, SportsPro asks where the Madden partnership can go in its second season and what is next for gaming sponsorship post-Covid.

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League Of Legends Becomes The 12th Most Marketable Sport

League of Legends is the 12th most marketable sport according to a recent study which found that the League of Legends European Champion (LEC) has a higher Average Minute Audience (AMA) than sports such as tennis, basketball and rugby union for those aged between 16 and 29.

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The Power of Cause-Driven Video Game Advertising

In this piece for Commpro our CEO, James Draper, takes a look at how In-Game Advertising has the potential to change how the public receives vital information moving forward. The format opens the door for important messages to be delivered to hard-to-reach audiences without intruding on their gaming experience.

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More from Bidstack
In the Press  |  October 16, 2019
Campaign: Movers and Shakers – Diageo, the7stars, AnalogFolk, DAN, Mindshare and more
In-game ad platform Bidstack has appointed Nina Mackie and Charlotte Cook as Senior Director of Global Agency Partnerships and Account Director of Games respectively. To read more of this article from Campaign, please click here.
Bidstack News  |  October 13, 2020
The Bidstack Bulletin: 13th October 2020
In this week's Bidstack Bulletin, Twitch now dominate the game streaming market, Crucible is cancelled and brands discuss activating via gaming and esports.
In the Press  |  April 6, 2020
Playstation Lifestyle: DiRT Rally 2.0 and Other Games from UK-Based Devs to Display Coronavirus Safety Ads
Award winning game publisher, Codemasters, worked with in-game advertising platform, Bidstack, to deliver ‘Stay Home, Save Lives’ message in DiRT 2.0. A few UK-based game studios are displaying coronavirus safety ads in their titles. One theme centers on “Stay home. Save lives.” Three studios are taking part in the initiative, including Codemasters, Rebellion, and King....

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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