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Bidstack News  |  May 26, 2020
The Bidstack Bulletin: 26th May 2020

Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

Discover the most interesting news and views from the past week below.

Want to keep up to date with Bidstack Bulletin? Click here to subscribe

Game spending in the US reached a record quarterly high in Q1 2020

The US video games industry experienced a record quarterly high in Q1 2020. It’s been reported that consumers spent close to $10.9billion on digital console and PC content, mobile and subscription spending, hardware and accessories. Gaming content attributed the most with $9.58billion from titles such as Animal Crossing: New Horizons, Call of Duty Modern Warfare, Dragon Ball Z: Kakarot and Grand Theft Auto V to name a few.

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Crucible, Amazon’s first game, is the perfect Jeff Bezos metaphor

Amazon have finally released their first title, Crucible. The free-to-play, team-based PC shooter game was developed together with Relentless Studios. The release of Crucible is another step for Amazon to increase their market share within the gaming industry. Amazon’s technology underpins a lot of online game platforms, however their first significant move into the gaming industry was when they bought Twitch in 2014.

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McLaren Racing partners with Veloce Esports to expand esports program

McLaren Racing announced that they have teamed up with London-based esports organisation, Veloce Esports, to manage and develop McLaren’s sim racing team. Veloce have been tasked with event success, racer development and increasing the team’s international presence. The esports organisation and McLaren are also working on creating a path that could lead up-and-coming racers to represent McLaren by establishing an academy.

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Sony Will Be Showing PS5 Games ‘Soon’

Sony have been relatively quiet when it comes to news about the upcoming PS5 release. Earlier this year, Sony released images and tech specs of the new PS5 controller, Duel Sense which had gamers wagging their tails and they released the logo for the console, but no further detail. President and CEO of Sony, Kenichiro Yoshida said that Sony are working with first and third party developers for the new game experience and that they plan to introduce the titles soon.

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Take-Two plans to release 93 full titles in the next five years

Game publishers, Take-Two, announced in their Q4 and fiscal 2020 financial results that they are planning to release 93 titles across the next 5 years. 47 will come from existing franchises and the remaining 46 will come from new IPs. Take-Two is the parent company of many publishing labels including 2K, Rockstar Gaming and the latest edition Private Division.

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Level up your ads: Why brands are getting into gaming

Bidstack’s Marketing Director, Vanessa Goff-Yu and CRO, Lewis Sherlock, took a closer look with Mediatel to find out why brands are now getting involved with gaming. What is it about the gaming industry that’s got advertiser’s attention? Is it the $3bn spend on in-game advertising in the US, or is it more people are watching Twitch over live TV?

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More from Bidstack
Bidstack News  |  July 21, 2020
The Bidstack Bulletin: 21st July 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here...
In the Press  |  August 13, 2019
WARC: Native in-game ads will future proof digital advertising
James Draper, Bidstack CEO, spoke to WARC about how in-game advertising brings the scale of mass-media exposure without ruining playing experiences. In the last 12 months, the popularity of esports has gone through the roof with viewing figures now surpassing both F1 and the 2019 Superbowl. With this continual rise, we are seeing advertisers starting to...
Bidstack News  |  May 12, 2020
The Bidstack Bulletin : 12th May 2020
Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising. Discover the most interesting news and views from the past week below. Want to keep up to date with Bidstack Bulletin? Click here...

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Each week the Bidstack team curate the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.

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